Drop in Domain Authority and MozTrust -> -20% in traffic?
-
Hello Everybody,
with the latest seomoz index update for OSE my website had a big drop in Domain Authority and MozTrust and at the same time a drop in SEO traffic.It seems to be a correlation between the drop in the Seomoz metric and SEO traffic, infact from the 9th of August we lost the 20% of traffic (the 2nd of august our DA and MT was normal, the 15th Seomoz show the drop).
Unfortunately it seems that this trend is valid only for my website and not because of a Seomoz index error: my competitor still have the same DA and MT.
I will check for sure if, with the next index update, there will be some change in DA or MT, anyway which are your suggestion? How can I know what has happened to my link profile and the cause of this big change?
Advice are welcome!
-
The obvious answer (but not necessarily the correct one) is you lost some important links pointing to your website somewhere. This would cause a drop in your metrics, and could cause a corresponding drop in your organic traffic.
I might run a check with Majectic to look at your historic backlink profile, and also Google Webmaster tools Impressions report, to see if it matches the drop in traffic you've found.
Are you aware of any links that you've lost? You can comb through your referrer data in Google Analytics to see if any good sources suddenly dried up in the weeks/months leading up to the drop.
On the other hand, it could all be coincidence. The drop in DA could be a random event caused by the Mozscape crawlers simply missing an important set of links, which happens occasionally. And the drop in rankings could be due to an algorythm change (Check the Google Algo Update History to see if any of the dates match up)
If you find any missing links, you can work to regain them. Otherwise the only way back is probably to build new, better links.
Hope this helps! Best of luck with your SEO!
-
if you want to double check your information you can try using some of the tools below. I would put most of my stock in SEOmoz however you may want to do a trial to see if all the data matches. I am not at all saying that there's something wrong with the information you are given however using all of these tools the same ones I use in combination with SEOmoz seems to be the best way of getting a full 360° look at my websites.
http://www.internetmarketingninjas.com/tools/
I though this might sound funny but look at all the excellent tools in SEM Rush partners
http://www.semrush.com/partners.html
I hope I was of help to you.
Sincerely,
Thomas von Zickell
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Masking SEO Impact
I hope I am explaining this correctly. If I need to provide any clarity please feel free to ask. We currently use a domain mask on an external platform that points back to our site. We are a non-profit and the external site allows users to create peer-to peer fundraisers that benefit our ministry. Currently we get many meta issues related to this site as well as broken links when fundraisers expire etc. We do not have a need to rank for the information from this site. Is there a way to index these pages so that they are not a part of the search engine site crawls as it relates to our site?
Technical SEO | | SamaritansPurse0 -
Which better to rank with 40 DA domain redirect the domain 301
hello, which better to rank with 40 DA domain redirect the domain 301 to my website or host domain and create posts with my website link + if i do the 301 redirect the Crawl Errors of old 40 da domain will display on my new website or not+how much links can i get from one website pbn
Technical SEO | | cristophare79
+
which better get links for home page or postsbest regards ,0 -
Why Are Some Pages On A New Domain Not Being Indexed?
Background: A company I am working with recently consolidated content from several existing domains into one new domain. Each of the old domains focused on a vertical and each had a number of product pages and a number of blog pages; these are now in directories on the new domain. For example, what was www.verticaldomainone.com/products/productname is now www.newdomain.com/verticalone/products/product name and the blog posts have moved from www.verticaldomaintwo.com/blog/blogpost to www.newdomain.com/verticaltwo/blog/blogpost. Many of those pages used to rank in the SERPs but they now do not. Investigation so far: Looking at Search Console's crawl stats most of the product pages and blog posts do not appear to be being indexed. This is confirmed by using the site: search modifier, which only returns a couple of products and a couple of blog posts in each vertical. Those pages are not the same as the pages with backlinks pointing directly at them. I've investigated the obvious points without success so far: There are a couple of issues with 301s that I am working with them to rectify but I have checked all pages on the old site and most redirects are in place and working There is currently no HTML or XML sitemap for the new site (this will be put in place soon) but I don't think this is an issue since a few products are being indexed and appearing in SERPs Search Console is returning no crawl errors, manual penalties, or anything else adverse Every product page is linked to from the /course page for the relevant vertical through a followed link. None of the pages have a noindex tag on them and the robots.txt allows all crawlers to access all pages One thing to note is that the site is build using react.js, so all content is within app.js. However this does not appear to affect pages higher up the navigation trees like the /vertical/products pages or the home page. So the question is: "Why might product and blog pages not be indexed on the new domain when they were previously and what can I do about it?"
Technical SEO | | BenjaminMorel0 -
Directing traffic to subdomain
Hi everyone, For this question, please note that we will be directing traffic using a load balancer (an Amazon ELB, to be specific) rather than using a 301 redirect. The question: Will the SEO ranking of links to pages be negatively impacted by directing traffic to servers with a different hostname (or subdomain) within mycompany.com? For example, we would like to have www.mycompany.com load balanced between host1.mycompany.com and host2.mycompany.com. Many thanks for your input! Jay
Technical SEO | | SeoExpansion0 -
Country domain: Seo for other languages
Hi, I have an italian domain (.it) for an italian hotel, it is an old authoritative domain (1997) and it is well optimized for the keywords that include the city the hotel is in, now the page is decently positioned in Google Italy. There are many problems to have the same rank for German version (in google.de, google.at). The German version is in the /de folder. The hotel has another .com domain, much less authoritative (2007), in a German server, but it was and is only a simple redirect 301 (by code) to the German version in the .it domain. (obviously the rank for this domain is almost nonexistent). Do you have any suggestion? Thank you.
Technical SEO | | depi0 -
Domain authority and rankings?
I have a site that sits in #1 position for its keywords right now. But it only got there about 1mth ago. The site is only about 6mths old with lots of link building. I check the domain authority and its only 37/100 with the #2, #3 sites having domain authority of 57 and 82 respectively. This site has like 800+ backlinks. While the #2 and #3 sites have 20,000+ backlinks. Does it mean that my site will LIKELY drop in rankings very soon? I know there is no certainty but wld you say that it is highly probable my site will drop?
Technical SEO | | jl2550 -
Old Domain - What to do?
A client recently bought an older domain that is keyword-rich to an aspect of his company. The main website has both e-commerce and call-to-action elements. Our team is split on whether or not to create a micro-site on that domain focused on that aspect of the work that he does or to simply redirect the old domain to his main website. I have not had the opportunity to look at the link profile of the recently acquired domain nor do I have any idea of how many times it's changed hands (which would seem to now be a possible indicator of doorway pages). If any clarification would help, please let me know and I'll do my best to answer.
Technical SEO | | MountainMedia0 -
Help - Rank is Continually Dropping
We are aggressively optimizing one of our internal pages for SEO related terms. http://www.arnima.com/Search-Engine-Optimization.aspx Some sample search terms are: SEO Florida, Florida SEO, SEO Tampa, Tampa SEO etc Based on recent work, we find that our anchor text distribution is good, if not very good. Our PA is for the internal page is 60 and our DA is 62 yet our Google rank for the above search terms is continually dropping. We have gone from #2 to #8 in the last few weeks. We have checked the websites of all that appear above us and their PA and DA are substantially less than us. Their anchor text links do not appear to be as well structured either. We have many unique domains - websites that we built - that point directly back to our SEO page. Some of these are fairly highly ranked sites... We are totally baffled. Can someone shed some light on this? What could the reason be? Any (and all) help and insights would be much appreciated! Thanks in advance.
Technical SEO | | RajeevRatra0