Prioritizing Keywords

[Seiyav]

Hi Everyone,

I've been using many of the articles to find out the best way to create a list of long tail keywords I wish to target.

Anyway, I used Google AdWords Tool in order to find out how many Global/Local Searches per month, and the Keyword Difficulty Tool on this site in order to find the difficulty score.

With these two metrics, I've compiled a good list, but I wanted to know how people prioritize keywords.

I was thinking of creating a formula in excel in order to compare both the difficulty score and the amount of searches, but I wanted to know other people's advice and how they decided to prioritize the long tail keywords they compiled.

I am still a bit of a newbie at this, so any help will be greatly appreciated.

Thanks.

[SarahPlebu]

Hey Dan, great tips. What do mean by clean up all easy phrases?

[Dan-Petrovic]

Here's a tip.

1. Download your rankings from Google Webmaster Tools.
2. Calculate average CTR for each position.
3. Estimate increase in traffic for each phrase if it was: a) #1 and b) in top 10

Focus on phrases that bring best traffic increase.

Aside from that it's a good practice to clean up all easy phrases you're already ranking for (but not high enough to get the desired traffic).