New content checklist
-
Hi everyone,
Hope your day is super fantastic.
I am working on a new content publishing checklist. Once we publish a new article or blog post, what are the sites/ links/ actions to take to distribute the content and "get it out there".
I looked around on here, but couldn't find one.
Let's start a great discussion and then I will compile the answers and publish.
Something like:
Social:
Facebook
Twitter
G+
PinterestBookmark:
del.icio.us
stumble
rededitAnswer Q's:
Yahoo Answers
QuoraWhat do you think? Too secret sauce for a general discussion?
Thanks.
-
Thanks Dan,
I was really hoping of just a general checklist for any industry any blog.
For instance, once a post gets published, the author should:
Promote their post on G+ and FB, and our company Twitter account.
Add the page to their del.icio.us account. Other "bookmark" sites.
Connect with Top 10 "blogger friends" and let them know the post is up.
Promote on reddit.
Do a couple of general searches around the web and see if any other blog posts would benefit from the content you just posted.
etc.
etc.
We could take this list, clean it up, and boom, might have a pretty darn good publishing/promoting list or infografic for aspiring seo professionals....
-
Hi Kyle,
Sorry for my late reply.
You are correct, and please let me clarify.
We have a team of 2 writers and 2 others who help/manage social, etc. While the social guys are familiar with SEO, our writers concentrate on producing awesome content for humans, not search engines.
What I would love to develop is a simple checklist of basics to help promote the new content. Once a writer completes a piece, each participating member then has a list of activities to help "promote" the content.
Does that make more sense?
Thanks.
-
That is a good start but it is important to not just jump into these channels without thinking about the audience - this checklist may sound good for SEO but it is may not be the best for your potential audience.
Explore their communities - for example, if you were targetting SEOs then you would hang out on SEOmoz, share content on inbound.org, comment on searchengineland.com, tweet the industry leaders on Twitter etc. By joining your niche communities you will build up connections and awareness which will help you gain links at a later date.
Before you publish content I would suggest joining in the conversation. That way, when you begin publishing your content you will have a basic following to be able to market to.
There is no secret but to be honest most people on here are very open and willing to share their expertise. I hope this question gains more of a discussion!
What kind of industry is your content targeting? Or is this a general checklist that can be applied to any industry?
-
There is no "secret sauce" in SEO, Just hard work and knowing what you’re doing. If your blog is not well established I would look into guest blogging with other blogs in your industry so you can build up your name / followers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much 'ranking power' would a link from a privacy policy page of a Big Brand have if the site content is totally unrelated?
Let's say that Site A is a large brand with high authority ( Moz shows it at 90 DA). Site A is about “Blue Shoes”. Site B is about “fishing”. If Site A links from their privacy policy page to Site B … would that inbound link carry enough weight in a way that could impact rankings for Site B given that the content is totally unrelated and it's a link from a privacy policy? I’m asking if the work to get clients/partners do this help. I have a hypothetical question for you all! Site A is a large brand with high authority ( Moz shows it at 90 DA). Site A is about “Blue Shoes”. Site B is about “fishing”. If site A links from their privacy policy to Site B … would that inbound link carry enough weight in a way that could impact rankings? I’m asking if the work to get clients/partners do this help.
Link Building | | RosemaryB0 -
Anyone used this service before? - Organic Content Distribution
I was pitched today by a "content syndication network" that claims to be able to syndicate across 200 "local news" sites along with syndicate the content to the editors and writers social sites, along with the publisher social sites for a flat fee. Just like a MarketWire.com service but NOT for press releases. For articles. The company offering this is www.befirstinc.com. Need to vett them out and make sure this is not a FTC nor Google Quality Guidelines violation for SEO purposes.
Link Building | | Aviatech0 -
Duplicate Content Link Juice
Hello SEO Community, So sometimes I will pitch one guest post to multiple outlets and if multiple reply positively, I will tell all but the single most authoritative site that the article is being published elsewhere and it won't be unique for their site. But some don't mind and still post anyway. I definitely don't mind because it just means that more people will read my article and more sites will be linking back to me. What are the implications on the link juice from the most authoritative site? What about the other ones (which are still authoritative, just not as much)? Is there any reason I should explicitly tell them not to post if I know it will appear somewhere else? Thanks much,
Link Building | | CleanEdisonInc0 -
Link Building: Just Great Content, Blog Comments, and Guest Blog Posts?
I love SEOMoz. It has motivated me to dive way more into SEO. I know all the shoulds. But what fascinates me about SEO is that shoulds don't always match up to what works. I'm looking at Open Site Explorer, specifically my site. I see a lot of links I got naturally. By having awesome content. So is there any point in emailing people asking htem to add my link? Or do I spend my time writing awesome content, sharing it on social media, and hoping someone comes across it and shares it? I know blog commenting, when relevant, can bring me new visitors. I'm sure it helps SEO too. Maybe I just need to reach out and write guest blog posts for grabbing some links? Its just as Google wants it! OMG, how white hat. Is that it? or should I be even more active? I.E. emailing people and saying "hey, I have this awesome website, your readers would find it useful" sort of thing? Love to hear your opinion!
Link Building | | endlessrange0 -
Best way of starting link building to a new website?
I am doing SEO for a security keyholding company and would like to build up some quality links from related and high PR sites. Submitting profiles to directories is incredibly time consuming. I am thinking of outsourcing a link building campaign to a link building company, but know Google advises against this. Does anyone recommend a cost effective and ethical link building service out there? Or are there any link building techniques to use that will help me out? What I want to be sure of is that a link building campaign won’t get my websites penalised in search engines and the links are from quality and related websites. Many thanks in advance
Link Building | | AlexBarnes0 -
We have written great content - how will people find it?
Hi We have allocated resources to write some great content (how to's, best practice, videos) etc which will benefit customers as they will find it a useful resource. We are using this not as a sales channel but as a trust and information resource to build a community It is currently located about 2 levels deep in our website, what are the best ways of getting people to find these articles on the web? I have placed some social sharing icons at the bottom of the page to Facebook and Twitter but are there other channels because at present the only way they will find this information as if they visit our website. Do we also need to be practive and distribute this content around the web perhaps as a guest writer? which raises duplicate content problems as it would also be on our website or is there a better approach?
Link Building | | ocelot0 -
Adding a directory and aggregated content to my ecommerce site
I'd like to add a directory of websites to my ecommerce site. We operate within a nice niche both in terms of products and demographics. The directory would be specific to our verifical and market. My concern is how Google will see these external links. A reciprocal link won't be required to be in our directory, but I suspect many sites would like back to us as we outreach to them with content ideas, their directory links, and as we share them with our social network on twitter and facebook. The directory would be broken down into categories so each page may have 1-20 external links on it. Our architecture already incldes category links (all internal) so these would be in additional the links you would normally see on our site. I'd also like to aggregate some content - again, mostly external links. Will Google have take poorly to that aggregation?
Link Building | | DenverKelly0 -
Want to Add Already Distributed Content to My Internal Blog
I want to add already distributed content to my internal blog. I have very useful articles on different topics which I have submitted to different article directories. Yesterday, I have started my internal blog and want to add all content which I have submitted to different external websites. So, Can I do it or not? I have confusion about duplication between my site and external websites.
Link Building | | CommercePundit0