Facebook Page likes vs Webpage facebook likes - Social Media Query
-
I have a website and a facebook page.
I have the Facebook Social Plugin on my website which shows my facebook page likes - This is currently at approx 140 likes.
Is there a difference between facebook page likes and webpage likes?
For SEO purposes, should I be concentrating less on the Facebook page and more on building facebook likes for the website?
Are there any guides on this?
What gets people to like a website as opposed to a web-page?
-
I do like how the social media pops out the side but you have to question are users going skip over it. Would it be more effective if they didn't have to hover over the icon to see what's going on on your news feed and which of their friends already like your page - by just simply glancing to the sidebar.
But then again building fans to your fan page isn't your end goal. Building fans is merely a technique used to accomplish your end goal of making sales or conversions. So I can see how compromising page real estate can be a factor.
However you can consider writing a custom message that adds value to your facebook fanpage. A compelling message above or near the facebook plugin convincing a user to become a fan may be appropriate. Or if you have a contest running then informing your web visitors would work well.
I think the custom social media bars you have under each blog post is set up nicely to receive webpage likes. Establishing a referral program can help get your webpage liked/shared.
Your h4s and alt tags could be more keyword rich but the main content looks natural and include relevant keywords.
However, I would consider placing a prominent call-to-action above the fold somewhere.
These are just suggestions as there are multiple ways you could do this. Hope this helps.
-
Thanks for your prompt response. I guess I just have to work on both!!!
Which brings me onto my 2nd question:
Would you mind taking a look at my site and letting me know what you think in terms of:
- the way is is set up to receive facebook page likes / recommendations
- the way it is set up to receive webpage likes
- General on-page optimisation.
Many thanks.
-
When a user likes a website, it is really considered as sharing the website on the facebook feed.
Liking a facebook page is basically becoming a friend/fan of the company's page - where you can interact with them and see their posts.
I think having your website liked/shared would contribute more to SEO but having more likes on your fan page will you allow more users to see your content and interact with your brand.
I would focus on creating quality content and clever ways to attract "fans" then as a result the likes/shares to your website will come naturally.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook.com / referral - What is it?
Hi Moz community! Coming to you today to ask a two fold question about a mysterious source/medium combination and also social medium data in general. First question relates to the attached image named 'Facebook Referral.' We've made sure to apply correct tags to all of our campaigns, both organic and paid, and are having a difficult time figuring out where this source/medium comes from which is a bit troubling as it actually has pulled in some revenue over the past couple of months The second question is around general Facebook data. Our Facebook business manager is vastly over reporting clicks to landing pages. For instance, we saw about 1,700 clicks to site as reported by Facebook business manager, whereas Google Analytics only registered about 950. I know data between the two channels rarely lines up perfectly, but this seems like a rather wide variance. Can someone help me to understand this, and let me know if there is anyway to reduce the occurrence of one or both of the issues we're facing. Thanks! referral.PNG
Social Media | | amichaels0 -
Spammy Facebook Page Penalty
In general search, I've noticed a handful of businesses who's facebook pages outrank their websites by a lot. Whenever I've looked into it, usually the FB pages have a bunch of spammy links, whereas the website (that isn't ranking well) doesn't. However, I am curious of two things: 1. Are FB pages like the ones I'm describing somewhat "immune" to penalties because their DA is so high? 2. Does this strategy end up hurting the business's website, if there's a link to it from the spammy FB page? Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Where do the Facebook star ratings come from?
I have a client whose FB page has a 5 star rating (apparently from 5 reviews) but I have no clue from where they are aggregated? I tried Google-ing for answers with no luck! Any idea? This is the page I am referring to... https://www.facebook.com/pages/Partners-in-Womens-Health-of-Jupiter-LLC/310303442400699?bookmark_t=page
Social Media | | RickyShockley0 -
Share post on google plus profile VS google plus page?
Hello friends, I have a website, linked to my google plus profile and google plus page of the website. But after reading the post http://moz.com/blog/google-plus-correlations , something is not clear for me... To gain some seo benefit when I share a post, Should I share it on my google plus profile or in the google plus page of my website ? BTW, Its better to gain more followers to my google plus profile or to the google plus page of my website? Thanks...
Social Media | | lans27870 -
Which holds more weight..Citations or Social?
If a client has budget constraints, would it help local rank more if we placed emphasis on building out a couple citations each month for them or boosting their social posting frequency? Does one carry more weight?
Social Media | | satoridesign1 -
Do facebook likes have a direct impact on SERPS?
If a post on my site receives a lot of facebook 'likes' does that have a direct impact on the rankings for that post? I notice SEO Moz track them so I guess they must be pretty significant. Also if someone visits my facebook page and 'likes' for example a link to an article on my site does that have an impact on SERPS? I can see that 'liking' something is a vote of confidence or a trust signal that google could use but I would imagine that if someone actually shares my content on their facebook page that would be much more valuable than a 'like'? If facebook is important to SEO then is it worth setting up facebook ads to get my facebook page in front of an audience so that I can build 'likes'?
Social Media | | SamCUK0 -
Social Media updating
Hi, I was wondering if anyone would be able to tell me how SEOMoz records social media statistics. Namely when does SEOMoz record new: Facebook Likes Tweets Facebook Shares Google+ +1's I was wondering this because for campaigns that I am running the social media statistics displayed on SEOMoz are different to what is actually there. Thank you for any help.
Social Media | | SueCook_TAOS0 -
How are Google Plus pages related to Google Plus Local pages?
How are Google Plus pages related to Google Plus Local pages and what is the best way to join/link them? e.g. if I go to Starbucks Google Plus page https://plus.google.com/117575809843355974839/posts, where can I see their store locations or google Places pages? If I go to a Google Places page from Google Maps - which now takes you to a Google Plus 'Places' page - how is that Google Plus Places page related to that companies main Google Plus page - I can't see a way to go between them. See: https://plus.google.com/117861970252906134982/about?gl=au&hl=en Is there a way to connect these two kinds of pages for a business?
Social Media | | TracyMu0