A/B Testing. What do you use?
-
About to do some A/B testing (conversion improvement) for multiple clients. There are so many solutions out there. Does anyone have any suggestions.
A/B testing will be done for both SEO & PPC Campaigns.
-
Thank you for your feedback : ]
-
Had been using, and was happy with Google Website Optimizer, but since they retired it and moved to Google Analytics Content Experiments we've had mixed results with it. For some experiments it seems to work with a hitch, but a few of our experiments have been problematic in terms of accuracy. Have a look at the Google groups product forums and you'll see many, many people having issues with it.
We're going to try Visual Website Optimizer next, it has all the features we need. We also looked at Optimizely, but from what I could tell it doesn't letsyou run experiments by simply supplying the URLs you want to test, you have to create your variants using their editor.
-
My preference is Optimizely. It does everything I need it to. I've run tests where I've changed multiple elements on multiple pages, and it's super simple to set everything up. We also test for multiple goals on our site with differing revenue, which they support seamlessly. You can try it out for free on their site without creating an account or anything, to see how you like it.
-
I like tio use http://visualwebsiteoptimizer.com/ it's very easy to use and it has great features.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
BEST WEBSITE/SEO/DIGITAL MARKETING AGENCY FOR A GROWING MULTI-SITE MEDICAL PRACTICE [Edited by moderators]
[This content has been removed by moderators as off-topic. The Q&A Forum should not be used for job posting or recommending SEO companies and, as commenters have pointed out, we have a specific resource for this information]
Conversion Rate Optimization | | KetamineTreatmentCenters0 -
User Testing a Website
Hello We're soon going to be embarking on a fairly major site overhaul and while this isn't a particularly SEO related question, I’m keen to integrate user feedback quite heavily in this process and would appreciate your opinion as how best to collect this feedback. These are the kind of questions that I would like to pose: Is it clear when you visit the site, what it is that they do? What is your first thought about the site when you visit it? On the homepage, where is your eye drawn to immediately? When wishing to purchase a product, would this product page draw you into the sale? Do you get a general feeling of trustworthiness on the site? Using the series of drop downs on the homepage, please choose any product and follow the process through to the checkout. Did you feel that this was engaging throughout? Rather than yes/no answers I’d like the user to spend a good 5-10 minutes giving their detailed opinions so that we can gain some genuine inspiration on how best to improve the site. What would be the best method of collecting this data? I was thinking perhaps Amazon Mechanical Turk but the thrust of the work offered there seems to be so diverse that I’m not sure we’d get people in tune with offering the kind of detailed answers that I’d be hoping for. Thanks for your help.
Conversion Rate Optimization | | ChrisHolgate0 -
Has anyone ever used Adwords' Forwarding Numbers as a Call Tracking Service?
Hi, I was taking over a client's Adwords account from a previous agency. It appears the former agency added the Google Forwarding Number (for call tracking on call extensions) and added it to the client's website. Therefore, if anyone calls that number from the website, it would register within Adwords (just not as a conversion but as a click under "call extensions") The problem: you can't filter by phone number (the same number calling +1 would indicate spam) you can filter by device (so tablet / computer) can be considered spam generally. Questions: Anyone ever used this before? Your thoughts? Does anyone know if there is spam coming from mobile devices now-a-days? Please tell me what I'm missing. Any advice / anyone else seen this / done this? Thanks Moz Community, Cole
Conversion Rate Optimization | | ColeLusby0 -
Root or sub domain for my site? (I forgot which I used to target)
Hi there, I'm sorry for what is most likely a daft question with an easy answer. I have searched the web but whilst there are lots of answers about this generally, nothing seems to answer my specific problem. I have just begun relaunching my site - workingfirstaid.co.uk - but basically cannot remember if I used to try and get links pointing to www.work... or work... I know I have so few links already that it probably doesn't really matter, but I don't want to spend time pointing to the wrong version. My internal links point to the non www version, but searching google for [working first aid] brings up the www version. Thanks in advance for your time! Cord
Conversion Rate Optimization | | cordite0 -
Google Merchant/ Googlebase Images at top of SERPS
Hi We are based in the UK and the new merchant rules have recently been applied here. We offer free shipping but now most of our click throughs come from the images at the top of the SERPS that simply give an image and a price. The prices do not include shipping and there's no indication to the user that shipping is included. Hence our conversion rate from PPC is way down. Is there any way to counter this or do we just need to go back to charging for shipping? Thanks!
Conversion Rate Optimization | | Jonnygeeuk0 -
How much time is enough to test?
I am not an adwords expert but this is is the strategy I am following: 1. I create an adgroup for each set of keywords that will target the same ad. 2, I set the bid high to appear first. 3. After 3 to 5 days I remove the ones with low CTR over the impressions, anything below 1%. For example: for this url: http://www.theprinterdepo.com/hp-laser-4250-printer-q5400a-r I created an AD, and initially I put 10 keywords, after one week I had wasted a lot of money, after 4 days I deleted 7 keywords, and after 8 days, I left only one keyword with a very good CTR of almost 3% and conversion rate of 4%. The question is: how much is enough time to test and remove keywords? is one day of data good enough? Should I make this test with the highest bid possible? Should I keep the high bid forever?? 11 dollars for one click seems pretty expensive for one printer of 200 dollars when converted. Does position 1 guarantee more conversions? Maybe as long as it appears on the first 5 or 6 then its enough so I can decrease bid?
Conversion Rate Optimization | | levalencia10 -
Youtube Adwords click/visit discrepancy
We started a Youtube ad campaign. Over 2 days we got 60 clicks. However on our site we only measured 19 clicks. We used Kissmetrics to do the measurement. We're trying to figure out if the problem is on our end, or whether people are clicking but then closing the tab before the Kissmetrics JS loads. We're going to implement adwords conversion tracking to get a second measurement. But I was wondering if anyone else has experienced big gaps in how many people click a Youtube ad and how many actually visit the site. We got about 40 people who viewed the video 100%. I'm hoping bots aren't an issue with Youtube ads.
Conversion Rate Optimization | | lighttable0 -
Difficulty Using GWO?
I've tried several times to use GWO, and I can handle copy-pasting some code etc... yet despite this, it seems that I can't get GWO right. Furthermore, it appears to me that a lot of the things you'd like to test require fancier manipulation of GWO than the standard setup allows for. Do you guys also find GWO to lack user-friendliness? Are other platforms easier to use and get right?
Conversion Rate Optimization | | Gab-Goldenberg0