Exact Domain Match URL
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Hello
I have a few competitors ranking VERY well for exact keyword match URL. They have a single hosted page, when a customer clicks to buy inventory ir re-directs to there main url. Will google eventually catch on to this? Excellent position, very little backlink/seo work. Is this something that I should also look into for my own site?
Thank you!
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All of my important sites are on keyword.com domains.
They give you a very small ranking advantage. And, in early 2011, I believe that google reduced the small advantage that they have. Google could do that again at any time and this strategy turns to crap. I use keyword.com domains because I think that they convert well.
The ranking advantage is very small. When you are in very easy SERPs that domain, a couple of links and some smart on-page optimization will get you a good ranking.
However, when the competition gets tough you are in a battle of resources and smarts and that domain isn't going to be nearly as helpful.
I use these domains and get my ass kicked frequently.
If I was playing for easy SERPs where these domains alone could win position I would not use them. If the SERPs are that easy I would just put a highly optimized page on my site and kick their asses.
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