Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Tool for Local Keyword Research by US State
-
I want to find out keyword research about a specific US State but Google's tool only gives me data by Country.
Is there something else I can use?
-
Hello there SeedofIntention!
You're right - this thread is very old. I highly recommend that you check out the beta of Moz Local Market Analytics which is breaking ground in providing local keyword volumes:
-
Hello is there an updated post on this please? the keyword tool is different now. can't find the traffic source, to search by state
-
Hi SaraSEO,
Good advice from Robert. I want to add that it's important to understand that, if what you're engaging in is a local campaign, there is currently no keyword tool that will give you accurate city-related search volumes. From your question, I'm not positive whether you are looking for this (for example, looking for search volumes for terms like 'pizza chicago' or if, because you mention searching on a state level, your intent is something other than this.
-
Yes, it is 'geared' towards ppc, but that should be a small issue. Another step or two will likely get you close to where you want to go.
When I do KW research (we do SEM, so PPC and SEO) for some great clients. You have to put in a max CPC to get the table when using multiple KWs. Ignore that it is PPC.
When table shows after max CPC (if CPC is $20 max go to $21) so that I get the max clicks available. Then, go back to Keyword tool (helps if you duplicate a tab and have them side by side). In the KW tool I add the same keywords but with the state (auto tires and auto tires Texas, replacement tires and replacement tires Texas, so forth) I also do broad and exact match - this gives me a sense of what are people really searching on for a localized client.
Then, I can infer the search traffic from the impressions that show on the traffic estimator by looking at all. Again, you put it in using an excel file and you can export for the inference piece. No, it is not a perfect tool, but if your list of KW's is not overly long you can at least get a good idea.
hope this helps.
-
Thanks for the tip!
However, the Traffic Estimater seems very geared towards PPC not SEO and that it can only give me the potential of a single not keyword, but comparison of many keywords or assistance expanding my list.
Am I missing something? This seems like something that should be relatively easy....
-
Sara
In the keywords tool at upper left you will see: Tools, Keyword Tool, Traffic Estimator. Click on the Traffic Estimator. (see Image)
In this, when you click on location you have the option to target by City, state, etc. You will note that once you start you will be given the option of advanced search which will give you a map that is convenient if doing more than a couple of states/cities. If you do some and get a redundant error, it is likely that you left in US and just need to delete it from the search. (this is all fairly straight forward). A caution is that if you have a fairly long list and ran it in KW tool without using a csv/excel file, copy it before going to the Traffic Estimator as it will be lost and you will need to retype.
This should help you in targeting.
All the best,
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Planner not showing exact match
hi guys I'm currently trying to optimize a site for 'Recruitment Agency North West' when I enter his term into keyword planner it gives me no results for the exact match, but offers me figures for 'Recruitment Agencies North West' Am I to assume that nobody has ever searched 'Recruitment Agency North West'?!!! and that I should be focusing on 'Recruitment Agencies North West' as my main key phrase? Is there another site other than keyword planner that will give me results for 'Recruitment Agency North West'? cheers M
Keyword Research | | Staunton_Rook0 -
I have two keywords. If I combine them do I get credit for both keywords?
For example I have a keyword - IPA Beer, and I have a keyword - IPA Beer Kit. If I use the keyword IPA Beer Kit will I get the benefit of the IPA Beer keyword as well as the IPA Beer Kit keyword? Hope this makes sense. Thanks in advance for the help!
Keyword Research | | brewngrow0 -
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
Setting Up a Keyword Matrix
Greetings MOZ community!! My real estate web site contains about 500 pages with perhaps 70 pages targeting low volume, somewhat valuable but not very competitive keywords. Three to four URLs target very competitive terms. The following terms are among the most valuable: New York City office space,
Keyword Research | | Kingalan1
New York office space,
Manhattan office space,
NYC office space Such variants as: Office space in New York City,
Office space in New York,
Office space in Manhattan,
Office space in NYC
ETCETERA convert really well How would I match different terms to different URLs? For example I have just re-written the following two critical URLs: www.nyc-officespace-leader.com (home page)
http://www.nyc-officespace-leader.com/commercial-space/office-space (product page) Would it make sense to use "Manhattan office space" and variants on the home page while excluding "New York City office space" variants? At the same time I would use "New York City office space" variants on the "office-space" product page while excluding all mention of "Manhattan office space". Is this logical and does it conform to SEO best practices? For the "NYC office space" terms I would add them to http://www.nyc-officespace-leader.com/listings. This URL has almost no text but a strong potential to rent because of a high number of incoming internal links. Is this approach sensible? In general what measures should I take to prevent URLs from competing for the same keywords? Also, is there a software package or tools that I can use to come up with keyword variants? As a non SEO professional, can I create my own keyword matrix or is this really in the realm of a professional SEO consultant? Thanks, Alan0 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
The best way to do keyword research in different languages
Could anyone give me a little advice about the best way to do keyword research in different languages? French and Spanish specifically (unsurprisingly). Are there any tools or systems available that will give local language keyword variants on English keywords so that I can have a look at real world searches in local languages - rather than what I take to be the best translation (if that makes any sense). Many thanks, Iain
Keyword Research | | iain0 -
Keywords + Country?
Hey guys, Let's say that I'm doing on-site SEO for a website that sells football shirts. This website targets 5 different countries. We only have a .com domain and no other country specific domains will be added at this point. When I choose the keywords, do I opt for product name + country or only product name? football shirts france or football shirts? Some info: Countries have been added in the title of the pages. Countries appear in the footer. Thank You.
Keyword Research | | BruLee0 -
Bulk keyword competition tool?
The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?
Keyword Research | | AdamThompson1