What are the pros and cons of using a link builder? Can link building be outsourced?
-
Hi, I have great content on my website which I would like to build external links to from other websites. I am told this will increase my domain authority and ultimately help search engine ranking positions. I have very limited time in my hands and now thinking of outsourcing the link building component to a specialist. Is this a good way of doing it? Could you recommend professional link builders?
-
Hey Tony
Sure, fire me an email over to marcus@bowlerhat.co.uk or give me a shout on 0121 314 2001. Out of the office Fri Mon but in all day today.
Cheers
Marcus -
Thanks Marcus. Would it be possible to discuss this further with you?
-
I'm guessing from the way you phrase the question that you are fairly new to SEO. If that is the case I wouldn't outsource link building.
There are some some good outsource link builders out there, but link building on it's own probably isn't going to do what you hope. Link building is one element of search engine optimisation. It's a vital part, but it's also a risky part (because it is hard to "undo"). Done by itself it is also unlikely to achieve much.
I would look for an SEO consultant to work with. They can then work out how much link building you need, and the methods that will work for your project. Let the consultant then find and manage the link builder. Most will have people they work with anyway.
If you don't really know what you are doing then hiring a link builder would be like me hiring a bricklayer and expecting them to build be a house.
-
Hey Tony
That is very much a how-long-is-a-piece-of-string kind of question. You can, certainly outsource link building and have plenty of success with that, if that is indeed what needs to be done.
If you have some strong content and are continuing to add strong content then that very much helps the process and any link building can be built around the promotion of your content.
I have had a look at what I believe to be your site and certainly, you need some links. You have pretty much nothing in the way of external links and you could have a bit of a chicken and egg scenario here. You need links to rank your content, but you can't get links till your content ranks and people can see it.
In my advice you would need a six month program that looks at building up a fairly solid foundation for your site and would include links from a variety of sources.
- Content Development, Sharing & Promotion
- Premium Directories and Industry Specific Sites
- Blog Comments / Forums / Q&A etc for referal value as much as anything else
- Guest posts from high quality sites
- Competitor Research
- Link Bait / Shareable content / Soft Conversions
- Social Media
Ultimately, a lot of what is done depends on how competitive the industry and the keywords you are chasing are and in many cases see what the competitors are doing, identifying weaknesses in their strategies and building exposure so people can't fail to find you.
That's just a very simple overview but the idea here is to identify a range of different link types from high quality sources that will provide referral traffic, increased exposure and a portfolio of links.
We would be happy to take a look at this for you or can certainly point you in the right direction of several good, UK based agencies that will take a sensible, content driven approach to building you a solid set of links that will help get your content out there.
Hope this helps
Marcus -
_Yes, Outsourcing has attained some negative connotations but the thing is that it has its own benefits. All you need to do is to find a reliable outsourcing partner and there you go. And please for God’s sake, do not hire someone for the cheap because this is going to backfire sooner or later. Find an eligible candidate who really knows the difference between cheap, crappy link building and real online marketing. _
-
Personally I would suggest not to outsource Link Building. However, there is no harm in outsourcing linking provided they build links manually/naturally without using only ethical ways.
Do not allow them build links via exchanging links with other directories. 99% of the companies claim to build one way links but they're involved in three way link schemes, which search engines can now track easily.
The best way for acquiring natural one way links is develop links by :
- Quality Article Syndication (Do not spam by submitting just one low quality article into 100s of article directories)
- PR Syndication
- Guest Blogging
- Blog Commenting (Do not spam)
- Submitting website into global/local business web directories (choose directories carefully)
- Do not run behind the PageRank, look for only quality and relevant websites
- Use Social media to get your content voted
- Create content posts on squidoo, hubpages, tumblr, etc.
- Participate in forums/ top notch blogs
Hope this hellps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Good Collaboration resources for link building
We have recently come across this site in our work on a website: https://collabosaurus.com We are wondering if there are any other collaborative tools or sites like this that may be effective for partnering or matching with people for link building purposes. If anyone is aware of anything similar, we'd love to hear about it. Thanks in advance!
Link Building | | Gavo1 -
Outbound Links as References - use nofollow or not?
Hey People 🙂 We run an ecommerce site and we research and wrote articles on health topics , and we post the references on the articles in posts ( Magento site / Wordpress for articles ) Should I be putting rel=nofollow in the outbound links or not? I have read a few different posts but none seem to definitively fit my situation. Kind Regards
Link Building | | s_EOgi_Bear
Martin0 -
Link Building Techniques: Guest Blogging - Is it Okay or Not?
I was reading this page here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 "[...]Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link." So assuming you provide high quality guest posts to high quality blogs, is it okay or not to use this method as a link building technique?
Link Building | | sbrault740 -
When building links should I be doing it through different iIP addresses?
Im working on building links to pages on my site, should I be doing it through different ip's or proxies? Lately its been press releases, that we submit and they are pushed out by 3rd party. Thank You
Link Building | | TP_Marketing0 -
Link building using a contest
Hello, In the past we have ran many contests with aims such as increase facebook likes, twitter followers, newsletter subscriptions etc but I was wondering if anyone has had any success in gaining links through a content and if so how did you set it up?
Link Building | | RikkiD220 -
Link Building....confused!
Hi Guys, I'm after some advise please. We have a client who offers self catering accommodation to let on his website. We are looking at ways to increase links to his site and one idea we had was to possibly affiliate ourselves with local companies within the areas of the specific accommodation. Our client is looking to partner with local business's in each area of said accommodation (probably two of each kind) and then send the details of these business' with whatever special deals they will offer customers on every confirmation that goes out to the clients. Obviously, in return, these business' will then link to Room-B. What I'm trying to find out is if linking to partners via an email delivered from thewebsite is safe in terms of link juice: it's important that Google doesn't index any outbound links to partners from us at all. Any advise would be greatly appreciated! Thanks
Link Building | | SoundinTheory0 -
When rebuilding a site, when should you start building links?
We are in the process of completely rebuilding our web presence. We went ahead and started a blog using Hubspot while we are redesigning everything and writing all new content. The new site will be live in early August. The question is when do we start making a big push with Linkbuilding? I am currently trying to promote the Blog but I'm wondering about linkbuilding for the rest of the site? Do we wait until the new site is live or do we start doing it now? The new site will be completely different from the old site?
Link Building | | emcadoo0 -
Would you truste this link building buissness ?
http://www.actuallyrank.com/85.php i am working on french site and i don't have a tone of budjet. would you truste this link building buissness ?
Link Building | | martinLachapelle0