Adwords Keyword Quality Score changes when keyword is paused
-
Today I was pausing a bunch of low quality score keywords for a client, the thing is, once I paused the keywords, the quality score would immediately change.
For example, a number of keywords that had a QS of 3 while they were running, immediately changed to 1 once paused. Out of curiosity I un-paused one of them and it remained at 1.
Has anyone else experienced this and/or have an explanation?
Cheers
-
I've noticed the same thing, while the initial 'insta-change' may be alarming, when you check back just a few mins later the QS adjusts.
-
David, I've been noticing this "insta change" QS as well. This is a recent change. It occurs both when you pause a keyword, and also when you change a bid at the keyword level. It also occurs on any keyword with any QS, like even 7 or higher.
While it is disconcerting I don't think it is the actual QS. As Justin notes, wait a few minutes, go back and check and you will see that the QS changes back.
They've definitely made some weird change to their algo. I find it quite annoying. Hopefully someone will realize what poor user experience this is for us, and roll back this change.
-
Hi David--
Exactly the same thing just happened to me this morning - I had never seen it before. Then, I just went back & took a look again, the QS's were back to 3/10 on the paused keywords. Maybe some glitch in AdWords?
-
The Quality Score is calculated every time when you make something with it. For example try to put to different ad group in same campign usually it gets higher score for a while. But it is not a real quality score. The real QS is calculated on base of impression and CTR.
The best what you can do is to not care about things like you mentioned - anyway almost everything which is under QS 5 in specific ad group is useless.
It is better idea to find for that keyword better landing page more structualized campaign/adgroup and write more accurate and relevant ad text.
Hopes it will help you
Best regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would you launch a paid search campaign with 'Exact Match' only keywords
Hi Mozzers, I'm building a new campaign for a business start-up, and search volumes with the industry are HUGE! I want to target high commercial intent keywords, to maximise the number of conversions / sales from my paid search campaigns. Using the forecasting tool in Adwords, it looks like I can [exact match] these high commercial intent keywords and still get the click volume I'm aiming for. Would you, therefore, use this approach - where you only match at an exact level to control the quality of traffic coming through from the paid search campaigns? I plan to achieve relevance by having ad groups broken down into clear themes with around 10 - 15 exact match keywords per ad group. Let me know your thoughts... Thanks!
Paid Search Marketing | | Zoope1 -
Blocking google adwords on google.com?
Is there any chance to block google adwords (not google adsense) firefox/chrome/internet explorer 🙂
Paid Search Marketing | | FCRMediaLietuva0 -
AdWords quality score of landing pages and subdomains popularity
Hello, I have an AdWords account whose landing pages point to (i.e.) http://www.domain.com/landing01.php I've been using this account for ages, it has a good score and history, so I want to keep it. The first question is: may I use landing pages on different subdomains within the same AdWords account (and in the same root domain)? I.E. (http://cheese.domain.com/landing01.php and http://wine.domain.com/landing02.php) 2nd question: the www subdomain has good subdomain metrics (authority /trust and, generally, links) while the "cheese" subdomain has not (no backlinks at all). Do I get any benefit in Adwords (like quality score or other) if I publish my landing pages under a subdomain with better subdomain metrics (or number of links)? Or should I just go with http://cheese.domain.com even it has no authority at all? Thank you, DoMiSoL Rossini
Paid Search Marketing | | DoMiSoL0 -
UTMZ not provided keywords
Hi everyone. We have implemented the new google ad tracking code and realized that on paid keywords we get the keyword in our UTMZ tracking cookie. However, if someone just searches a term we are not paying for we get "not provided" in the cookie. Does anyone know how to resolve this issue so we can track our keywords?
Paid Search Marketing | | Sika220 -
Why do some Adwords agencies insist on setting up Adwords in their own account?
I'm an online marketing consultant and I work with a variety of agencies who handle Adwords. I keep running into an issue where agencies want to set up Adwords in a proprietary account for my clients rather than in the client's account and manage it through MCC. I have just run into again and this time the agency claims they are protecting their Adwords "secret sauce" but that the client will still have full access to keywords, negative keywords, Ad copy, etc. It just doesn't pass the sniff test with me. Can anyone tell me if there are some legitimate reasons for an agency to do this other than to simply try to hold data hostage so that clients can't leave them without loss? I am inclined to tell my client they should run away screaming, but thought I would bounce it off you smart people first. Thanks!
Paid Search Marketing | | farlandlee1 -
Have you used an ad network other than Google Adwords?
We received a cold call from a company called Division-D. They make a lot of promises which sound good (but that's what marketers do 🙂 ). Advertising on a non-Google network probably would have fewer restrictions than an Adwords campaign and they say that they are fully transparent. Would it be worth it to listen to their whole pitch?
Paid Search Marketing | | Linda-Vassily0 -
What is a good CTR for a Google AdWords Remarketing banner campaign?
Hello there, given that in the banners we offer a promotion with "some bonus if you sign up", what is from your experience a good CTR for a Google AdWords Remarketing banner campaign? Many thanks to everyone that answers. YESdesign
Paid Search Marketing | | YESdesign0 -
Adwords Keyword Research - Simplifying Process
So far here's my algorithm: I will make an excel spreadsheet with all of our currently optimized keywords (about 300 I believe) I will grab all the keywords possible out of the adwords keyword tool I will merge the adwords keyword tool keywords with the 300 on the excel spreadsheet and erase the duplicates. I'll drop what's left over in exact match into a google adwords campaign I'll then use the + modifier with brand names and with two word keywords such as +brand +keywords +here Will this algorithm find all of the keywords, or am I missing something?
Paid Search Marketing | | BobGW0