Freshness Index?
-
Hi, I've been a member for a few months but this is my first entry.
I typically build small portal websites to help attract more customers for small business approx. 5-7 pages and very tightly optimized around one primary keyword and 2 secondaries. These are typically very low competition. I do no link building to speak of. I don't keyword stuff or use poorly written content. I know that may be subjective but I believe the content I am using is genuinely useful to the reader.
What I have noticed recently is the sites get ranked quite well to begin with e.g. anywhere from the bottom half of the first page to page 2-3 and they stick for maybe 2-3 weeks, and the client is very happy, they then just vanish. It's not just the Google dance either these sites don't typically come back at all or when they do they are 100+ I was advised this was due to the freshness index but honestly these sites are hardly newsworthy...just wondering if anyone had any ideas?
Many thanks in advance.
-
It's typical for new websites, i have few case's that new website on low competition keywords rank very well for few weeks and then boom! Can't see them in first 100. Bonus at the start
I would do some basic link building, few directories(only high quality), few links from social network and it should help. This can also help you: http://www.seomoz.org/directories
-
Thanks for your reply William, much appreciated.
I do use Word Press but have the option to remove meta which I always do, so there is no page date identification. Interesting you mention pages as opposed to posts, I will definitely try this, thanks again.
-
Congrats on your first post!
As you titled this post, freshness is indeed very important. I am assuming you are using a CMS like WordPress, and if you are using these articles as 'Posts' then freshness/ranking could vary. However, it might be more worth to have them as 'Pages' instead.
This is just if you are using WordPress.
Overall, my advice is to make sure your articles are static pages with no date identification. But if you plan on always posting fresh content, putting dates on them could be helpful as long as you post often.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I still see the old page in index
Hello, I have done a redirect and still see in google index my old page after 3 weeks. My new page is there also Is it normal that the old page isn't dropped for the index yet ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
No Index thousands of thin content pages?
Hello all! I'm working on a site that features a service marketed to community leaders that allows the citizens of that community log 311 type issues such as potholes, broken streetlights, etc. The "marketing" front of the site is 10-12 pages of content to be optimized for the community leader searchers however, as you can imagine there are thousands and thousands of pages of one or two line complaints such as, "There is a pothole on Main St. and 3rd." These complaint pages are not about the service, and I'm thinking not helpful to my end goal of gaining awareness of the service through search for the community leaders. Community leaders are searching for "311 request service", not "potholes on main street". Should all of these "complaint" pages be NOINDEX'd? What if there are a number of quality links pointing to the complaint pages? Do I have to worry about losing Domain Authority if I do NOINDEX them? Thanks for any input. Ken
Intermediate & Advanced SEO | | KenSchaefer0 -
How long to re-index a page after being blocked
Morning all! I am doing some research at the moment and am trying to find out, just roughly, how long you have ever had to wait to have a page re-indexed by Google. For this purpose, say you had blocked a page via meta noindex or disallowed access by robots.txt, and then opened it back up. No right or wrong answers, just after a few numbers 🙂 Cheers, -Andy
Intermediate & Advanced SEO | | Andy.Drinkwater0 -
Fix Google Index error
I changed my blog URL structure Can Someone please let me how to solve this?
Intermediate & Advanced SEO | | Michael.Leonard0 -
Better to 301 or de-index 403 pages
Google WMT recently found and called out a large number of old unpublished pages as access denied errors. The pages are tagged "noindex, follow." These old pages are in Google's index. At this point, would it better to 301 all these pages or submit an index removal request or what? Thanks... Darcy
Intermediate & Advanced SEO | | 945010 -
Best way to start a fresh site from a penalized one
Dear all, I was dealing with a penalized domain (Penguin, Panda), hundred of spamy links (Disavoved with no success), tiny content resolved in part and so on .... I think the best way is to start a new fresh domain but we want to use some of the well written content from the old (penalized site). To do this task I will mark as NOINDEX the source (penalized) page and move this content to the new fresh domain. Question: do you think this is a non-dangerous aprouch or do you know other strategy? I'll appreciate your point of view Thank you
Intermediate & Advanced SEO | | SharewarePros0 -
Website is not indexed in Google, please help with suggestions
Our client website was removed from Google index. Anybody could recommend how to speed up process of re index: Webmaster tools done SM done (Twitter, FB) sitemap.xml done backlinks in process PPC done Robots.txt is fine Guys any recommendations are welcome, client is very unhappy. Thank you
Intermediate & Advanced SEO | | ThinkBDW0 -
Ajax Content Indexed
I used the following guide to implement the endless scroll https://developers.google.com/webmasters/ajax-crawling/docs/getting-started crawlers and correctly reads all URLs the command "site:" show me all indexed Url with #!key=value I want it to be indexed only the first URL, for the other Urls I would be scanned but not indexed like if there were the robots meta tag "noindex, follow" how I can do?
Intermediate & Advanced SEO | | wwmind1