Competitors using bots for AdWords ?
-
I was having a discussion with a SEO manager on a LinkedIn group about page speed (she pretends that page speed is not taken into account by Google for SERPs at all and claims that all of what Matt Cutts says is BS) ; and she explained that she is using bots to click on her client's competitors AdWords and "kill their daily budget"
So my question is, if you run/manage AdWords campaigns, have you ever met noticed such a behaviour, past the few usual click fraud rate ? What is your average fraud rate ?
-
It depends on the industry i have seen 30% click fraud - google tends to credit back the money but it could max out a daily budget. -You can also have google to a special audit to see if any strange click patterns are happening.
-
Wow. That's quite an audacious thing to admit on LinkedIn... I've only seen one campaign that I suspected was the target of click fraud, and that had about 15% suspicious clicks rate. In my other campaigns I honestly haven't seen anything above 2 or 3%.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Have you had success using adwords to promote blog content?
From time to time I see an ad pop up in search results for blog content and have often wondered how much success these ads have had in promoting the specific post. Does anyone have experience with this? What results did you see?
Paid Search Marketing | | unikey0 -
Adwords Bidding
I'm just reaching out to get some help with regards to Adwords bidding. I find we are great at comprehensively setting up a campaign but struggle to know exactly what to do regarding setting the bid at the right amount for a keyword. Our current strategy is to maximise Impression share for keywords and therefore we generally look to endeavour to adjust bids to maximize this metric. Is there are good process to use for Adwords bidding or something someone can direct me to in order to uncover the things to consider when adjusting this bidding amount?
Paid Search Marketing | | Gavo0 -
CPC of Adwords Remarketing for Search (RLSA)
When a previous visitor to your site clicks on an RLSA ad, is the cost per click the same as if you were bidding on that same Keyword for a new visitor?
Paid Search Marketing | | richdan0 -
Broad Match Modifier - Adwords Experts
Hi All, Looking for a little feedback from anyone running/managing ppc campaigns. I'm trying to decide if Broad Match Modifier search terms are actually helping. I see many instances where they have a low quality score, high cpc and low CTR. This leads to me think that these terms are actually bringing all my other ads down due to these negative signs. I have most search terms as "Phrase Match" and [Exact Match] so i'm not sure why i need the Broad Match + Modifier terms as well. Looking for some advice from the experts ... Do you guys agree with my assessment and what is your overall opinion on the usefulness of Broad Match Modifier terms. Thanks
Paid Search Marketing | | Prime850 -
Adwords "seller reviews" not showing
We have been building up our reviews (with trustpilot) over the last few months, which has been picked up by google's reviews, and on the 2 July we passed the 30 reviews mark, (takes about a week or two before it shows the reviews on google reviews). So we have had + 30 reviews for over 6 weeks now, our score is 4.8/5 but are "Seller Reviews" is still not showing on our adwords. Is there any other reason our seller reviews would not be showing yet?
Paid Search Marketing | | PaddyDisplays0 -
Adwords "Display Network" tab buggy?
Anyone else notice the new Display Network tab in Google Adwords is buggier than a cheap NY motel bed? Everytime I load it in firefox I end up twiddling my thumbs for several minutes before hard closing the program. Very frustrating morning... In case anyone else is feeling this pain, I just tried it in opera and it finally loaded ok.
Paid Search Marketing | | AdoptionHelp0 -
Bad Adwords Leads and B2B Placement Ideas
Hello, I have two PPC related questions that hopefully someone could help with. My client complains that the majority of leads he is getting are disqualified - mainly due to fake contact info left on the landing page. This happens both in the Display and Search campaigns. We are getting a good number of leads and we checked with Google that there is no fraud involved. What can be done about this? Has anyone encountered that kind of complaint and how did you deal with it? Can you recommend any tools, other than Google's Ad Planner to find good placements for a display campaign? Another client of mine is selling B2B services such as document destruction etc. Where can I find, for example, a list of placements frequented by people from the insurance business? I never had a problem finding placements for B2C but B2B seems to be a lot different. Any insight will be greatly appreciated! Thanks, Michal
Paid Search Marketing | | michalseo0 -
Adwords Keyword Research - Impressions, CTR
Hello, In my Adwords Keyword Research (spending $300 to find out any keywords I'm missing using mostly exact match keywords) am I looking for impressions or Click Through Rate, or both? Please explain.
Paid Search Marketing | | BobGW0
