On-page score vs adwords quality score
-
Dear Sirs.
According to your on page SEO card my page gets an A grade. But in google adwords the quality score is 3. Why is that? What's the difference?
Thanks for your reply.
Gela
-
Thank you very much.
-
Quality score is determined by click through rate and relevance of the advert. The landing page quality is a factor but not the biggest factor in determining quality score.
Split your keywords into more targeted groups, make sure the ad is relevant to the keywords in that group and increase spend to get your quality score up.
Somewhere on youtube there is a guy from Google explaining it.
-
Quality score is determined by click through rate and relevance of the advert. The landing page quality is a factor but not the biggest factor in determining quality score.
Split your keywords into more targeted groups, make sure the ad is relevant to the keywords in that group and increase spend to get your quality score up.
Somewhere on youtube there is a guy from Google explaining it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page/Website Structure
Hello again Mozzers, We have a category, lets call it widgets. Within widgets are about a hundred or so products. For usability my predecessor made the following layout Widgets Main Cateogry - Links off homepage - (no content just links to the 3 sub-categories)
On-Page Optimization | | ATP
- Widgets by Resolution
---- About 20 subcategories
eg. 0.1 Resolution widgets
0.2 resolution widgets
- Widgets by Capacity
---- About 20 subcategories
eg. 1 capacity widgets
2 capacity widgets
- Widgets by Type
---- About 12 subcategories This was a major improvement from a userbility perspective as it made a very complex product range navigatable by the major features or basic type. However, as you can imaging we now have 60+ very similiar pages all displaying very similiar products a nightmare for SEO. It also isnt ideal for user navigation as it take too many clicks to get to the products. I propose the following fix, and i wanted your opinion. Widget Main Category - Link from homepage (Consolidated with Widgets by Type)
-300 Words of content
-Links to the 12 Sub-type Catoregies (These are pages i can fill with content + products. This would give me a more ordinary structure of which I can focus each page to a keyword) The tricky part comes with incorporating the capacity and resolution options. 1 Browse Capacity Page
(20 sub categories all the same except capacity quantity & products)
1 Browse by Resolution Page
(20 sub categories all the same except resolution value & products) The owner want them, I was going to link from the main widgets page to each of these to give the customer the option. What I can't decide is how to deal with them from an SEO point of view. Should they be no-followed? canonicaled? Can there be any advantage to having so many pages covering slightly different variations or as i suspect it is dangerous to the overall health of the site. To complicate things further, Canonical tags may not be an option due to an old magento version running that doesnt support them. Is there an alternative way around? As always many thanks.0 -
Why isn't our site being shown on the first page of Google for a query using the exact domain, when its pages are indeed indexed by Google
When I type our domain.com as a query into Google, I only see one of our pages on the homepage, and it's in 4th position. It seems though, that all pages of the site are indexed by google when I type in the query "site:domain.com". There was an issue at the site launch, where the robots.txt file was left active for around two weeks. Would this have been responsible for the fact that another domain ranks #1 when we type in our own domain? It has been around a couple of months now since the site was launched. Thanks in advance.
On-Page Optimization | | featherseo0 -
One Page Website vs. Multipage Site, if you want to target one specific Keyword only.
Hello! suppose I want to start a website about, let's say spray adhesives. My aim is to rank on the first page for the keyword "spray adhesive". I don't care about my ranking on more specific keywords like "Tesa spray adhesive" or "3M spray adhesive". My ranking for more general keywords like "glue" is unimportant, too. So I thought about creating a single-page website, that writes about spray adhesives, the pros & cons of every manufacturer, and shows the best discounts for spray adhesives. Each section can be accessed through a top-navigation, that links via anchors to the individual sections. The page will be updated every day On the other hand, i could create a blog and write an article for every specific spray adhesive. So I would have a home page that lists the latest articles for every product, with titles like "3M spray adhesive CreativeMount", "3M spray adhesive SprayMount", "Tesa Spray adhesive" ... I will write one article every day What do you think would be the better strategy? Is there a risk to create competing articles for the keyword "spray adhesive" and thus rank lower if I go with the blog strategy? On the other hand, does google rate singe-page websites lower, because google thinks those websites are less valuable than websites with many pages for the same topic? Thank you ver much for you help in advance!
On-Page Optimization | | MGMT0 -
301 redirects from several sub-pages to one sub-page
Hi! I have 14 sub-pages i deleted earlier today. But ofcourse Google can still find them, and gives everyone that gives them a go a 404 error. I have come to the understading that this wil hurt the rest of my site, at least as long as Google have them indexed. These sub-pages lies in 3 different folders, and i want to redirect them to a sub-page in a folder number 4. I have already an htaccess file, but i just simply cant get it to work! It is the same file as i use for redirecting trafic from mydomain.no to www.mydomain.no, and i have tried every kind of variation i can think of with the sub-pages. Has anyone perhaps had the same problem before, or for any other reason has the solution, and can help me with how to compose the htaccess file? 🙂 You have to excuse me if i'm using the wrong terms, missing something i should have seen under water while wearing a blindfold, or i am misspelling anything. I am neither very experienced with anything surrounding seo or anything else that has with internet to do, nor am i from an englishspeaking country. Hope someone here can light up my path 🙂 Thats at least something you can say in norwegian...
On-Page Optimization | | MarieA1 -
Should one page with markers or six separate pages?
Hi - I'm working on a site that was set up with 6 bios on one page, with markers jumping to each person's name. I was thinking about separating those into 6 different pages, but not sure if that's the right thing to do. Advice about keeping the bios on one page vs splitting them up? (Am I more likely to rank for those peoples' names if I have a unique page, or is the one page url with each different marker in it, just as good?) Ranking well for those names isn't a huge goal of the site, but it would be nice to make the choice that would help with that rank. Thanks for your input Emma
On-Page Optimization | | emmas0 -
301 Re-directing a page
Hi, My website is appearing on page 1 of Google for a specific keyword, however when clicking on the search result, the page is out of date. As a short term solution, I have 301 redirected the url to a more up to date page on my website and beginning to optimise the on page content of this new page Is there any recommendations on what to do with the old page that appears on page 1 Google - as the page title, meta description and url displayed is out of date? Any help, best practise would be great...
On-Page Optimization | | simonsw0 -
Why home page ranks higher than keyword-optimized page
We have a page that is optimized for the keyword "job scheduling". A search on the keyword "job scheduling" results in this page not ranking at all, while our home page (uc4.com) ranks third. Could you provide some ideas/suggestions as to why this would be the case and how to make our job scheduling page rank higher? Thanks, claudia
On-Page Optimization | | claudmar0 -
Page Cache And Index
If you are browsing a site, what is the best way or programs to use to see if the page has been indexed and cached? Thanks
On-Page Optimization | | gregster10000