Video Hosting Question - host on website via wistia type solution or upload to youtube and embed?
-
I have a client that owns a Video production company. They have a lot of video examples of all their different types of services i.e. commercial production, TV broadcast production, business videos, training videos, etc.
Where should I host their portfolio of videos, should I:
A: Use a paid video hosting solution like wistia
B. Upload to youtube or vimeo and embed to my own site
The only videos titles with keywords that I could see bringing any type of conversions for their business would be their demo reels, for example: "Atlanta Corporate Video Production Demo Reel." The other videos would be the name of the video "Court TV: Cop On Trial For Killing Wife" and therefore wouldn't bring the kind of visitors that are searching for a video production service. This is why I'm curious about what the best hosting option is.
Any advice would be a great help.
-
Don't think this is a suitable alternative to securely hosting if you want rich snippets - because it isn't. While Yoasts plugin will allow you to get the rich snippet - it won't stop YouTube outranking you for your own video and also only works with a bit of a hack that YT may turn off at any time.
-
It ultimately depends on what you want to achieve - from both a business and marketing perspective.
If you want video rich snippets and conversions - use a third party solution like Wistia.
If you're trying to improve brand awareness through social engagement, use YouTube.
As it's essentially a show reel and you're trying to get people to come to the website in order to learn about the company - i would suggest using Wistia and focussing on rankings and conversions. The content won't do very well on YouTube, so you have little to gain by putting it there.
For a more in-depth explanation, i have written about the whole subject here www.seomoz.org/blog/hosting-and-embedding-for-video-seo and this advice still stands.
-
- You Tube - It has a larger audience
- Yoast's new Video Plugin (if using Wordpress) - Embed the youtube video on your site, the plugin creates the video sitemap and rich data (SERP display image) for you.
-
Check out this blog it may be of some help. http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo I'm using jwplayer hosting myself; a couple of YouTube embeds; and now experimenting with Bits On The Run so I can see if I get any rich snippets and so I can see some analytics.
-
I went through the same problem as you. I went for the Youtube option, embedded 3 videos onto my site and used the old object code so that my videos would get indexed. It took ages for Google to even acknowledge them, never mind show them on the SERP.
I changed to Wistia, using the free option of 3 videos (it might be 5?) and within less than a week, my videos were returning in the SERP linking to the correct page on my site. My site is also listed for the same page on the same SERP. So in effect, 2 results for my one page on the first page of Google.
My good experience!
-
Since you are just starting with a Video SEO project, I would strongly encourage you to go the route of a service like Wistia. I just wrote a blog post on the whole subject located here: http://www.danatanseo.com/2012/09/creating-video-seo-strategy-is-hard-but.html There are references to other helpful resources in the post too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I let 22-year-old website go or revamp it?
Hi, I’m trying to decide whether to renew annual hosting for my old website and hoping a wiser brain than mine in these matters might be able to advise me. The website was the home of a weekly website review column, e-newsletter, content writing tips and other web content/marketing related content so has lots of backlinks since 1997, though hasn't been updated for about 10 years. The domain email address is listed on some spam lists as I suspect it was harvested from the site by crawling spambots. I haven't bothered trying to de-list as don't use the address or website anymore. The site has never been used for PBN or sending spam (at least not by me). There's lots of good content in there, and some would still be relevant, but not sure if it's worth keeping for backlinks and for redirecting to my new website when it’s built. Plan to build a new WordPress website for my new writing as no longer in the content marketing business. It's a country-specific domain so can't really sell it as need to own the business name to own the domain name. I no longer use the business name either as plan to set up new brand for new website. But it might be useful to direct traffic to my new website domain once it's up and running if I cleaned up all the many broken links to expired websites in the databases of hundreds of website reviews. It's all on archive.org but I'm still very attached to the old site, even if it's no longer useful from a business point of view. Did a Moz check which showed: Domain Authority
Branding | | brizc
20 Linking Domains
89 Discovered in the last 60 days
1 Lost in last 60 days
4 Inbound Links
1.9k Ranking Keywords
0 My web host stats show the site gets between 300 and 500 visits a month. Had about 138,200 visits since October last year. And about 653,200 hits. Is that amount of traffic worth the time and expense of pruning the site of hundreds of expired links and fixing up other glitches? It's very dated in design and layout and is written in .asp I could send you the URL in private message if you would like to look at the website first. Been agonising over this decision for months as budget is very tight but don’t want to lose the site if it might have future value. Would greatly appreciate advice from someone who's up on this stuff as I've been out of the game for a long time and the deadline to renew the site hosting is very soon. Thank you in advance for your time and help.0 -
Marketing for a new alternative solution (general keywords) and for it to show up under specific keyword searches
Hi Moz Community! I've run into a marketing dilemma for one of our customers that we provide SEO and internet marketing services to. Therefore, I need the help of you clever people! The company is a high-tech innovative biotechnology company, so instead of using their product as an example which might be confusing, I will represent the problem with "DVDs" and a new technology similar to Netflix. Customer wants to buy 500 Days of Summer DVD online and isn't aware of the new technology called 'Netflix' where we can stream it online instead of ordering it online. Netflix marketing team wants their website to show up alongside search results so when people search for 'buy 500 Days of Summer DVD', you will see Amazon, blah blah and at some point also see 'Netflix: Stream Instantly Online!' What is the best way to approach this? Micro (macro) site? Can I target 'DVD' and make the microsite use a direct match? Do I have to create a page for every single popular DVD in order for it to effectively rank? Any other clever solutions to this problem? Thanks everyone! Sheldon
Branding | | swzhai0 -
YouTube won't let me disconnect a Google+ business page from my channel.
Hello! Here is a good one. My YouTube channel is connected to a Google+ page a created by accident. Since I named this accidental page as a business, when I go into advanced setting to disconnect it from YouTube, it says "This feature is not available for this account." Does anyone know a way around this? I don't want to have to rebuild my Google+ page on the new, accidental page. I have put quite a bit of time onto my current page and would like to get it hooked up to YouTube. Please help! Thank you!
Branding | | sarita3450 -
Whar are the Keyword and Link Implications of renaming a Website
I'm about to change the name of a popular site classyauto.com to nationalvehicle.com. The reason for the name change is mainly because of the negative report on classyauto from years past. We've decided to rename the company to National Vehicle for that reason and other reasons. With that, the current site does not currently rank high for many of the natural organic niche keywords we want to target. But, it does have a good amount of links and traffic. I would like recommendations on the best method to rename the site including any ideas on what to do with existing directories, links, etc. efficiently and effectively. I would also like input on what NOT TO DO. Thanks in advance and any tools, tricks, or additional resources you can point me to would be greatly appreciated.
Branding | | JosephFrost0 -
Video Hosting and SEO
Generally speaking self hosting of video is good for SEO. But if a client has a weekly/daily webshow that they will be launching (from scratch), how should we handle the hosting? Is onsite still better? Should we use Youtube to start and gain traction and than swtich once we have built viewership or Should we use self hosted video and than post it to Youtube at a later date?
Branding | | greenergrassmarketing0 -
The Franchise Challenge: How should I handle 200 franchisee websites?
Hi all.. this is not a question about how this can be done but which is better for SEO. Franchises make up 8% of the USA small business market. This is no small potatoes. But everything about Google seems designed for the unique, stand-alone business (Places, Analytics, Adwords, Duplicate Content Rules, etc.) ... I think about this issue a lot so wanted to put it to the community. Imagine a franchisor with 200 locations. This company licenses its brand and business operations system - that's what a franchise is. So each local franchisee starts out with a "content ready" website template which they are required to use for brand compliance. (Each local franchisee has a Google Place page and a Local Website in their territory.)Assuming each solution has the same number of local citations around 50% duplicate content on its services pages (e.g. branding text)... which of the following does Google like best? A single, customized CMS (e.g. Drupal) which places each franchisee site in a subfolder of the TLD. Highly duplicated services pages are given canonical pointers to the main site's version.
Branding | | scottclark
domain.com/location A single, customized CMS (e.g. Drupal) which places each franchisee in a subdomain of the TLD. Highly duplicated services pages are given canonical pointers to the main site's version. location.domain.com A multi-manager dashboard (e.g. ManageWP) which operates an individual Wordpress installs on a single server (dedicated self-install server, sites share IPs)
_localdomain.com _ A multi-manager dashboard which operates an individual Wordpress install on multiple, diverse servers (e.g. shared hosting on diverse hosts.)
localdomain.com I know that the best case would be for each franchisee individually to be so motivated to set up their own site and properly use brand elements, get links, etc. but this is impractical (trust me.)~~~~~~(*update 4/4/13 - I have written a blog post which describes what I think is the ideal franchise web marketing & SEO program and would welcome additional comments!)0 -
Why does Tripadvisor rank higher than official hotel website?
Hello, I am trying to figure out why Tripadvisor is ranking higher for "Royal Lahaina Resort" than our official site RoyalLahaina.com website. Could any of you help here. It is confusing because our RoyalKona.com and our HawaiiHotels.com (Hotel Chain Group) ranks 1st but for one of the hotels it comes in second to trip advisor. Please help!
Branding | | TSpike10 -
Facebook Like my website or fan page??
Should I want people facebook liking my website or my fan page? Is there a way to link the two? Here is my dilemma... People liking my website will obviously have an effect on rankings within bing and google possibly. BUT - People liking my fan page will allow me to engage with them in the future about givaways, sales and so on. I'm stuck, is there a way to link these? Or if not, which do you recommend?
Branding | | Hyrule0