Competitor Traffic
-
Is there any way to know what a competitors traffic is? My website seems to be continuously falling despite attempts to fix and just curious if it's us or an industry issue?
Thanks in advance
-
Maybe the keywords bringing you traffic aren't what you expected? It seems that you might have some alternate keywords that are helping you out-perform your competitor. Also, keep in mind you are only looking at one month. Watch it for a couple of months to see if things flip flop.
I say this because one site I do SEO for is a very tight niche business, with a lot of competition. One thing I learned from SEMRush and Google Analytics was that the industry term that everyone was (and still is) targeting online, is not what customers tend to call the product. I started going after these alternate terms, and the results are pretty astonishing.
It sounds like perhaps you have a better assortment of effective keywords ranking in the top 20 of Google. But again, it's only one month and it's estimated. That's why I would suggest watching for several months to see if the trend stays the same.
-
We don't do PPC, tried it before & no ROI
Pretty sure competitor doesn't either - Have yet to see them in that position
-
William, the SE traffic includes both SEO and PPC. Do you and the competition both do Paid Search ?
-
Wow! That seems to confuse me even more! My site says SE Traffic 42, competitor site SE Traffic 34.
This competitor has kicked me out of top slots within the last two years. They currently take up the top 3 listings on most of our desired keywords. So, this should mean that they rank better than us therefore more traffic than us?
-
You're welcome William. Cool on the Canada thing. I didn't know SEMRush could do that. SE Traffic is the number of visitors coming to the site from keywords ranking in the top 20 of Google's SERPs (per month). SEMRush updates once a month. You can view when the latest update took place down in the lower right hand corner of the site footer. It looks like their last update was September 3rd. Hope that helps!
Dana
-
Great! Thanks! The semrush seems helpful because I am in Canada and I can switch within Canada & the USA.
Now, I am such a newbie I'm not sure I understand all the info it's giving me: SE Traffic is 34.
What does this 34 represent?
-
Although it's not real time, you might find SEMRush helpful. There is a free and a paid level. The paid version allows you to see even more about competitors and what their approximate SE traffic is. Also try Quantcast. Again, not 100% accurate, but you should be able to determine if there's an industry trend happening. Hope that helps!
Dana
-
You can do a comparative analysis using tools like www.semrush.com
I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Exactly is traffic lift?
Under the keyword gap analysis under the competitive analysis report, there is a mention of traffic lift and it provides a number. Does the number represent the number of users or the number traffic to expect for that term? Or is it the positions?
Competitive Research | | SEOBrandBoca1 -
Missing tab in Competitor research Template
The template provided in https://moz.com/blog/competitor-analysis-for-seo is missing the 'Audit Data' Tab. Can you please update it or share the Original Template
Competitive Research | | AnkitaDwivedi3 -
Competitors SERP's
One of our competitors is routinely achieving excellent SERP for brand related keywords within only a couple of months of adding the respective brand to their website. Full details are explained in the attached image to avoid the competitor being notified of this post via Google Alerts. Can anyone identify how they are achieving this and point me in the right direction? The other thing is that I was also achieving good SERPs for these and other brand related keywords but I seem to have dropped off the face of google for them, where my competitor has not and who continues to achieve the seemingly impossible. Thanks TOfVHD8
Competitive Research | | UnderMe0 -
How to top competitor's article
Hello, For bobweikel.com I'm going to work on getting some natural backlinks by making a better article than http://www.medicinenet.com/weight_loss/article.htm even though they're 30 times more of an authority than me. If you think this is a good idea, how do you recommend I top this thing? I'm just brainstorming
Competitive Research | | BobGW0 -
Why is my competitor's site ranking #1?
I'm about to work for a local business website that offers cleaning services and products. The keyword they want the most is ruled by a very odd site; My client's competitor's site has been around for 7 years. (Less than the average of it's competitors. Less than my client's) Has 1 backlink. Lower PA MR MT & DA than any other in the SERP. It's a 1 page site made with Flash. They do not have FB or Twitter accounts. So I thought maybe they were ranking so well because of their traffic. But neither my client, me or my coworkers have ever heard of this company. And yet, they are ranking #1. And the only thing I notice that might have helped is that the title of their page is the exact keyword and nothing more. Any ideas?
Competitive Research | | Eblan0 -
Tool for finding what keywords a competitor ranks for?
Does anyone know of any good tools that display what keywords a competitor ranks for? I have many competitors that I know get a lot of traffic, but I'm not entirely sure where the traffic comes from so it would be nice to plug in their url and get a general overview of what keywords they rank for and what positions.
Competitive Research | | shawn810 -
Best way to check a sites traffic that you dont own. (Canadian Site)
We are looking for a way to get the estimated traffic for some sites in our niche. Usually we use compete.com or spyfu, but they only track traffic in the US. Does anyone know a way we can get traffic estimates in Canada? Thanks in advance.
Competitive Research | | ClaytonKendall0 -
Our site being outranked by competitors with lower "moz" scores - due to on-page SEO?
Howdy, Our SEO efforts are doing well, but for a few keywords it seems we cannot budge one of the competitors sitting in spot #1. Through some competitive analysis I've noticed that our website has a much higher mozRank with regards to both page and domain compared to the current #1 spot. My question is what kind of factors could be the issue as to why we are still being outranked. Is it simply a case of poor on-page SEO at this point or should I be taking the mozRanks with a grain of salt.
Competitive Research | | marketingdepartment.ch0