Good technical SEO resources for a newly hired front end dev who has no SEO experience
-
I am a SEO/product manager for a big online publisher. I work with several front end developers who have great technical and design skills, but zero SEO or social media knowledge. I end up answering a lot of SEO 101 questions and/or making them redo things with SEO and social media in mind.
What are some good resources for them? I was already going to send them these SEOmoz links.
- http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
- http://www.seomoz.org/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings
Can anyone recommend other, more thorough, more technical reading and reference materials (print or online)?
-
Great authors. I haven't read it but have wanted it for a while. Trust me, mistakes by developers can totally derail any SEO you want to do. I am an in house SEO and I spend about 80% of my time trying to fix technical errors that were made by developers who never took any SEO into consideration when building the site.
If they get to know a lot about SEO it will make your work more effective, quicker and make it possible for you to contribute more to the bottom line..
-
I've heard it's a good book, but it's pricey and nearly 700 pages long. I'd say that online content (alone on SEOmoz) will suffice.
-
-
No, but it does seem to cover the fundamentals pretty well... However, since it's about 4 years old, costs money and will require a large amount of time to read through, I don't approve of it.
-
I would make them all read the SEO Beginners Guide from SEOmoz... then I would send them individual links to the SEOmoz Blog filtered by category and/or keyword depending on what they do or are specialized in, so that they could do their own research.
Here's a somewhat technical guide for SEO by Google:
http://www.google.com/de//webmasters/docs/search-engine-optimization-starter-guide.pdf
I don't know any other exact technical resources, but I am sure that you'll find plenty on Google.
-
The 2nd edition was done in 2008. Have you read it? I have. A lot of the fundamentals there are completely sound, and they stay away from a lot of the garbage tactics that SEOs have done over the last few years.
Interested to know your take on it. Always interested in different points of view.
Ehren, don't just trust my word for it. Read the reviews on Amazon.
My own copy is also dog-eared from constant flipping back through and referring to things.
-
...this book was published in 2005.
-
If they weren't developers I wouldn't make this recommendation, but there's a great book on SEO and Search Engine Marketing produced by the smart folks over at IBM. I highly recommend it because it gets down to the nitty gritty technical stuff really well. And, it was written by developers
P.S. I am not an Amazon affiliate. This is not an affiliate link
http://www.amazon.com/Search-Engine-Marketing-Inc-Companys/dp/0131852922
Sorry that was a link to the old edition. Here is the newer one:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can get inffo on all in one SEO plugin
I have the plugin All In One SEO. I do not know how to use it. How can I get instructions telling me how to use it. I have gone to the website but there does not seem to be a way to contact anyone.
SEO Learn Center | | RQB0 -
Need Definitive Source on Wordpress SEO
I am a longtime practitioner of classic asp. I build sites with SEO built-in and administer largely to sites I have built. I have, up til now, had a policy of not working (SEO) on Wordpress projects because - I don't presently build Wordpress sites Am unfamiliar with how SEO could be implemented on CMS I have a long time client who wants me to do contract SEO work on various Wordpress sites on his servers. Can someone point me to a definitive source on the latest methods for Wordpress SEO. I am very proficient in SEO with conventional web sites - I just need to know how to implement it in Wordpress. I don't see how plug-ins can implement serious SEO, but my mind is open.
SEO Learn Center | | dcmike0 -
How do I find a great SEO Mentor?
I've had good experiences growing with Mentors. I don't mind paying the high rates as it has always left me with a good return. What I'd be looking for: Someone to give me direction Someone to correct and provide advice on a strategy that I have come up with Someone to provide answers when I'm stuck Someone that I can grow with It would help if the mentor has good knowledge of and can help with how social media, blog writing, email marketing all ties in to a good SEO campaign. Ultimately we want to be able to help our clients reach more people any way possible. With this I feel I can take the next step and start offering these services in a way that works for our business and more importantly allows us to meet the needs of our clients. But finding an SEO mentor is proving harder than I thought. So does anyone have any tips on where to find a mentor? Who is actually doing it now and would be a good option? And what would the rates be? I was thinking in the $100-150 range. Is this reasonable for an SEO mentor? Any help here will be greatly appreciated. Thanks,
SEO Learn Center | | Daniel_B
Daniel.0 -
SEO Stratergy for new ecom site
Hello Experts, I need expert advice for my ecom site. My site is www nsale dot in , domain is 2 years old, we just revamped the site. Its currently under testing. Dev activity will be complete in another 2-3 day and product addition will start in a week. we are targeting all major categories of product. I am not sure about how to start the SEO and social media marketing. Can someone help on how to plan and execute inorder to get targeted traffic and also steady increase in traffic ? Targetted traffic is India. PR is currently 0. Thanks in advance.
SEO Learn Center | | nsale0 -
Can anyone recommend any good PHP books for beginners?
I know SEO, PPC, some web development & CSS, Google Analytics like a ninja, BUT I don't know crap about php. Can anyone recommend books or online courses as a great starting point on learning php?
SEO Learn Center | | Francisco_Meza0 -
Doing SEO when using location is not an option
When doing SEO for a company that does not have a specific location (they are an online-only retailer), and doesn't want their manufacturing location given, what is some advice on other great SEO tactics that will help counter the disadvantages of not using anything location-related (Google Places, directory submissions, etc). Obviously backlinking and on-page optimization, but in regards to the fact that Google is becoming more and more encouraging of sites that are location-optimized and listed in many records such as Places, Yelp, directories, etc., does anyone have any advice?
SEO Learn Center | | questfore0 -
Missing SEO Moz Blog Post
I cannot find the blog post that I read earlier this month. I thought I had bookmark it, have checked my browser history and the link seems to be broken. The blog was 'Search Engine Marketing Tactics and Strategies'. Can anybody please provide the link? Thank you.
SEO Learn Center | | angie_corel0 -
Sale-a-day websites massive unused seo power, where's their marketing?
How do these companies market themselves so well? Is it 90% social media? www.gilt.com http://www.hautelook.com/ http://www.ozsale.com.au/ I'm curious to how they initially got off the ground and it seems like I need to be exploring these marketing techniques as well.
SEO Learn Center | | seoninja200