SEO Recommendations

[NileCruises]

For about 3 years our website was number one in Google.co.uk for our trades main keyphrase which resulted in excellent sales.

About 12 months ago that position started to slide downwards and for that keyphrase we are now number 10. We are still at number's 1,2 and 3 for several other keyphrases but ones that result in fewer daily Google searches and resultant sales.

I have always added unique content to the site but admit that my blog posts became less than daily over the past 12 months. However I am adding posts as often as I can now, of good length and of unique content.

As well as tweaking all our online seo factors I'm trying to add good backlinks as often as possible.

I wonder if anyone has been in a similar position and what they did to try and regain their previous position?

Colin

[NakulGoyal]

I agree with Robert. There could be multiple other factors. The search landscape has changed and evolved drastically in the last 10 years. And it will continue to. The economy adds to the competition because everybody is trying to get online and get a piece of the pie. You are definitely as the right place in terms of trying to figure it out. I would suggest getting an SEO Audit done as well as a competition analysis and create a plan for the next 3-6-12 months to regain your position, strengthen your domain, brand and do whatever it takes to get back on top. What it would take, depends on what your competition is doing. I hope this helps.

[RobertFisher]

Nile

As an agency we see this with clients from time to time. It sounds like you are doing a lot right to regain position. One thing to look at given you are at ten, is what are your competitors doing who are above you? Have they gained a lot of links, have they got fresher looking web pages, are they more optimized for local or have they gotten more reviews?

For me, the first place I go to improve a client where applicable is google + for business. Then its content, links, architecture, etc. Always making sure we are staying fresh. I don't know that a daily blog is important, but changing, adding, improving content on a weekly to monthly basis definitely is.

Hope this helps,