SEO Priorities for Ecommerce Sites
-
Hello All!
What is the best way to rank SEO tasks by PRIORITY for Ecommerce sites to improve??
It can be quite overwhelming with all the types of projects/tasks needed to improve organic rankings...
How would you rank the most CRITICAL tasks to spend the MOST TIME on to the tasks you spend less on.
Appreciate your input in advance
Thank you!
Mark
-
Thanks for taking the time!
+1 to that
-
Just out of curiosity, I checked out your website also. You may want to consider toning down the keyword placement on the homepage! If you run the homepage in the Moz grader for "wicker furniture" you will see that it suggests that you may have overdone the keyword mentions. This may adversely impact your search rankings and I noticed you have much better stats in terms of link authority than the pages ranking on the bottom of page 1 for the term. May help!
-
No problem! Best of luck.
-
Appreciate the advice RickyShockley!
Thanks for sharing the article
-
First and foremost on page and on site optimization. Fix any issues with duplication (especially an issue with commerce site that may be multiple pages with products under different urls/categories) and optimization the product pages so they are properly and specifically targeting the primary keywords. ie. if you are selling Nike basketball shoes model XYZ, you want that reflected throughout the product page! Use the Moz on page grader to fine tune.
That can be an extensive process, but I would do that first and then start link acquisition outreach and content asset generation!
Check this article out to get started..some good stuff here http://blog.kissmetrics.com/seo-errors-ecommerce-websites/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Best eCommerce Practice - Same Product Different Keywords
I want to target different keywords for the same e-commerce product. What's the best SEO practice? I'm aware of the pitfalls to keyword stuffing. The product example is the GoPro Hero 5 Action Camera. The same action camera can be used in many different activities, e.g. surfing, auto racing, mountain biking, sky diving, search & rescue, law enforcement etc. These activities target completely different markets, so naturally the keywords are different. I have three strategies to tackle the issue. Please let me know which one you think is best. 1) Create different keyword landing pages with a call-to-action to the same conversion page Each landing page will be optimized for the targeted keywords e.g. surfing, auto racing, mountain biking, sky diving, search & rescue etc. Obviously this will be a big task because there will be numerous landing pages. Each page will show how the product can be used in these activities. For Surfing, the content would include surfing images with the GoPro Hero 5, instructions on how to mount the camera to a surfboard, waterproof tests, surfing testimonials and surfing owner reviews, etc. The call-to-action leads to a generic product conversion page displaying product information such as specs, weight, video formats, price, shipping, warranty etc. The same product page will be the call-to-action for all keyword landing pages. Positives Vast number of targeting long-tail keywords, numerous landing pages Good specific user experience who may be looking for "underwater action camera" (specific mounting instructions related to surfboards etc.) Less duplicate content as there is only one product page showing the same information Negatives Challenging to come up with each page for the vast amount of activities. Inbound Link Considerations
Intermediate & Advanced SEO | | ChrisCK
Inbound links from publications can link directly to the product page or the keyword landing page Surf Magazine may link to:
"Surfing Action Camera | GoPro Hero 5 | GoPro.com" -Â gopro.com/hero5/underwater-surf-camera
"GoPro Hero 5 Action Camera | GoPro.com" -Â gopro.com/hero5 2) Create different keyword landing pages with call-to-action to directly add product to cart Similar to the first option, but the call-to-action on the landing page is to Add Hero 5 to Cart. The user experience will be similar, the content creation challenges will be similar, but the techy product info e.g. specs, price, video format, etc. will be displayed on the same landing page. Positives Same benefit to long-tail keywords targeting Same benefit to a good, specific user experience Negatives Same challenges to create each long-tail keyword landing page Since there is no aggregate "product page", inbound links will be split between the landing pages Splitting of Page Authority to each landing conversion page Surf Magazine will link to:
"Surfing Action Camera | GoPro Hero 5 | GoPro.com" -Â gopro.com/hero5/underwater-surf-camera
Cycling Magazine will link to:
"Cycling Action Camera | GoPro Hero 5 | GoPro.com" -Â gopro.com/hero5/cycling-camera 3)Â Create conversion-focused product page with casual blog about keywords This is currently what GoPro has chosen -Â GoPro Hero 5. The product page displays the many different types of activities on the same page. The page is focused on the user experience with images of the action camera being used in different cool activities, showing its versatility. Note, very little long-tail keyword targeting on this page, instead they could use a broad keyword "action camera". To target long-tails, maybe a blog can be used brand ambassadors displaying the product being used in the various activities. Positives User experience focused Higher conversion rate Less content creation work Inbound links go to the same product page, building Page Authority Negatives Poor ranking with short-tail keyword (GoPro is not even in Top 10 SERP for "action camera") Poor ranking with long-tail keywords, (GoPro doesn't rank for "diving camera, cycling camera, surf camera") For blogging the long-tail keywords, who really converts from landing on a blog of the actual seller?! I hope those three strategies were explained clear enough and have enough of a differentiator. Please let me know what you think!0 -
Is my site being penalized?
I've gone through all the points on https://moz.com/blog/technical-site-audit-for-2015 but the site only ranks for its brand name after months. The website is not ranking in the top 100 for any main keywords (2,3,4 word phrases), only for a handful of very long phrases (4+). All of the content is unique, all pages are indexed, the website is fast and doesn't contain any crawl errors and there are a couple of links pointing to it. There is a sitewide follow link in the footer pointing to another domain, its parent company and vice-versa. This is not done for any SEO reasons but the companies are related and also the products are supplementary of each other. Could this be an issue? Or is my site being penalized by something else?
Intermediate & Advanced SEO | | Robbern0 -
Bad site migration - what to do!
Hi Mozzers - I'm just looking at a site which has been damaged by a very poor site migration. Basically, the old URLs were 301'd to a page on the new website (not a 404) telling everyone the page no longer existed. They did not 301 old pages to equivalent new pages. So I just checked Google WMT and saw 1,000 crawl errors - basically the old URLs. This migration was done back in February, since when traffic to the website has never recovered. Should I fix this now? Is it worth implementing the correct 301s now, after such a timelapse?
Intermediate & Advanced SEO | | McTaggart0 -
How should we 301 redirecting ecommerce microsite to our larger ecommmerce site? Should we?
We have several microsites (by microsite I mean sites that are basically top-level departments of our main ecommerce site. We continue to run these, without much support, and they do generate a few sales but we simply don't have the resources to grow them or manage them effectively. We have "kicked around" the idea of 301 redirecting them to our main ecommerce site with the idea that any additional SEO value would be greater than the few sales they currently generate. All products that are on our microsites can be found on our main ecommerce site, thus we can redirect products on our microsites to the exact product on our main site. How would you treat these sites? Would you 301 redirect them? If so, how would you do it? What would be some considerations if we decide to 301 redirect? Microsite example: http://www.drinkingstuff.com/ Main site: http://www.prankplace.com/ I would greatly appreciate any tidbits the community could provide us on this. Thanks!
Intermediate & Advanced SEO | | Istoresinc0 -
Site revamp for neglected site - modifying site structure, URLs and content - is there an optimal approach?
A site I'm involved with, www.organicguide.com, was at one stage (long ago) performing reasonably well in the search engines. It was ranking highly for several keywords. The site has been neglected for some considerable period of time. A new group of people are interested in revamping the site, updating content, removing some of the existing content, and generally refreshing the site entirely. In order to go forward with the site, significant changes need to be made. This will likely involve moving the entire site across to wordpress. The directory software (edirectory.com) currently being used has not been designed with SEO in mind and as a result numerous similar pages of directory listings (all with similar titles and descriptions) are in google's results, albeit with very weak PA. After reading many of the articles/blog posts here I realize that a significant revamp and some serious SEO work is needed. So, I've joined this community to learn from those more experienced. Apart from doing 301 redirects for pages that we need to retain, is there any optimal way of removing/repairing the current URL structure as the site gets updated? Also, is it better to make changes all at once or is an iterative approach preferred? Many thanks in advance for any responses/advice offered. Cheers MacRobbo
Intermediate & Advanced SEO | | macrobbo0 -
SEO from links in frames?
A site was considering linking to us. Their web page is delivered entirely via frames. Humans can see the links on the page, but it's not visible in source. I'm guessing it means Google can't detect the links, and there is no SEO effect, but I wanted to confirm. Here's the site: http://www.uofc-ulsa.tk/ Example links are the Princeton Review and Kaplan on the right sidebar. Here's the source code: view-source:http://www.uofc-ulsa.tk/ Do those links have any SEO impact?
Intermediate & Advanced SEO | | lighttable0 -
Expiring URL seo
a buddy of mine is running a niche job board and is having issues with expiring URLs. we ruled it out cuz a 301 is meant to be used when the content has moved to another page, or the page was replaced. We were thinking that we'd be just stacking duplicate content on old urls that would never be 'replaced'. Rather they have been removed and will never come back. So 410 is appropriate but maybe we overlooked something. Â any ideas?
Intermediate & Advanced SEO | | malachiii0
