Google serps for split keyword searches
-
A client has come to me with an issue with the marketing of their website.
it is mainly focused around the search of their name. the site is an Magento GO hosted e-commerce based site through Magento. it requires a good amount of optimisation and its in a very competitive market - which has high volume of searches.
When entering the name of the business it doesn't show on the first page of Google but it does on Bing or Yahoo. The site name is lovehugz and is UK based
The issue is when searched for by name lovehugz it appears on the second page, however if the search term is separated love hugz it appears first on the first page.
The site is poorly optmised at present with the page title limited to the name lovehugz.
Does anybody know of reasons why Google might be behaving in this manner and what steps should be taken to overcome.
Optimising for the name is not the only aim here, however it something that should be in place for people searching by name, There is a lot of work to be done to optimise the site for its essential relevant keywords to stand a chance in its market.
Any ideas of help would be greatly appreciated
thanks
-
I hate to break this to you but when I do an unpersonalised search in google.co.uk for [lovehugz], the site isn't on page 2. In fact I couldn't see it on the first 6 pages. I did however, see it when I searched [love hugz].
I would say it is odd that it doesn't rank anywhere for [lovehugz] considering it isn't technically a word and the top ranking page is a twitter account. I would have certainly expected an exact match domain to outrank a twitter account on that alone.
I would probably delve into your backlink profile. A quick search on opensiteexplorer.org has certainly revealed a few issues there.
-
It's really not behaving in an odd manner. It looks like there are lots of things on the web that include the word "love" and the word "hugz." If they are pretty popular, and your client's website is terrible, it's not surprising that these other results would rank above their site. The other thing is, Google has to entertain the possibility that when you typed "hugz," you meant "hugs." That's going to add some noise to the results.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cant find any keyword for my site
I searched for keyword rank for shoreloop.com but couldn't find any. What could be the problem?
Competitive Research | | killerseo20200 -
How To Rank For Easy Keywords (24-26 keyword competitivness)
Hello Moz members, Quick Question for today !!
Competitive Research | | SebastianP
Please, who is involved in backlinking processes/White hat SEO these kind of things pm me, I really appreciate some great responses to this specific thread. I have a blog 3 months old with quality articles on it (600 to 1000 words each article+fotos+videos+infographics), and the keyword targeted that is on the homepage have that 26 kW competitiveness keyword. What I really need to focus on if I want to be number 1 for that term? somehow on social media more?
My competition seems to have little to no backlinks, but they have a domain or PA bigger than 30. How can I increase my domain and page authority faster?I still have 30 backlinks and PA/DA and also PR = 0. I want to know specifically which tasks I need to Master if I want to be number 1 in Google for a keyword that have JUST 26 Keyword competitiveness in MOZ.
I mean, this is a very easy keyword to rank for but I didn't rank yet. Maybe from my description you can give me some gold nuggets here Thank you so much ! Regards,
Sebastian Papp0 -
How much time takes Google to Index a page in the search?
Hello all, I have created a page and published it 2 days ago and it does not appear in the Google Search.How much time can usually/on average take to index a page by Google in order to appear in the search results of a web search? I have check the Google Webmaster tools and neither no urls have been reported to be blocked nor the content should be blocked. Thank you very much, Best regards, Antonio
Competitive Research | | aalcocer20030 -
My site is ranked in the top 5 for my keywords, but howcome I'm low in an organic search results for my key words?
Are the other factors such as page rank, Alexa rating and mozRank used to determine where I will show up in search results, over Goggle's key word rank for my key words?
Competitive Research | | allstatetransmission0 -
Is it possible to see how many visitors a competitor has received for any given keyword over a set time period?
Is it possible to see how many visitors a competitor has received for any given keyword over a set time period via either Organic / Paid means? Thanks
Competitive Research | | jaycfc1230070 -
What keywords would you suggest for interesting concept?
Not sure if it's OK to ask just about anything as long as it is relevant, but I would love to hear thoughts about good keywords to promote an app that will make it easy to migrate/move phone data and files - contacts, photos, music, calendars - from one phone - like a BB, iPhone or WinMo - to an Android phone or device? I'm having the darnest time coming up with phrases that people who are searching for such an app would use? Thanks
Competitive Research | | holdtheonion0 -
Few searchs x highly competitive
How to do when all of our keywords are highly competitive ( more than 60% seomoz tool ), and the monthly searchs are very few. One example: flv converter - 63% - 18k search/month Is there any advice? For US, all the keywords are very competitive....
Competitive Research | | augustos0 -
How to select appropriate keywords to optimize for SEO?
I have an e-learning website called www.graduatetestprep.com and we provide university students preparation for the GRE examination. This is an entrance exam required for admittance to graduate school across the US. I was wondering what is the best way to find the best keywords focus on to optimize on google and the other search engines. I feel I can't use "on-page" on pro-dashboard properly unless I have the right keywords to focus on. Thanks
Competitive Research | | anuraag0