Considering the Panda algorithm updates, would you recommend reducing high amounts of inbound links from a single website?
-
My website has a significant number of inbound links (1,000+) from a single website, due to a sponsorship level contribution.
Both my website and the other are authorities in the industry and in search results (PR of 5). Since even ethical websites can suffer a penalty from each iteration of Panda, I'm considering significantly removing the number of links from this website.
Do you think that measurable change would be seen favorably by Google or would the drop in links be detrimental?
-
I would say it's all about motive. We've become link-phobic now.
As others have mentioned, it's Penguin that is concerned with inbound links and not Panda. With that being said, however, Penguin is meant to penalize websites that have grossly abused anchor text. So, if you got a pile of inbound links from a bunch of different websites all containing your money keyword as anchor text then this can set off the Penguin filter.
But, one sitebound link (even if it results in thousands of links from that site) is not likely to do that. If this were the case I could easily take down my competitor by pointing a single sitebound link at their site! (Agh...don't start negative SEO debating now though.)
-
From Google's view, I would ask 2 questions:
-
How much credit points you would give to this website?
-
Are those links look natural in Google's view or not?
I saw one website ranks #2 on the first page and 50% inbound links from one single domain.
However, the single domain is owned by Google.
This may give your some tips about the "single domain".
-
-
I think the update you're concerned about it Penguin, not Panda. Panda dealt with onsite and content issues. Penguin dealt with links.
But, if you have legitimate links of this kind, listen to Dana. You're fine.
-
I agree with Dana - the only thing you would need to worry about is if the link was a direct text link using a keyword anchor that is used abundantly throughout your link profile. Even then, if its an authority site that is relevant this is not something to worry about at all. In fact its probably a great link (regardless of the sitewide instances).
-
I always like to begin my responses to questions pertaining to prediciting what Google might do with the caveat that I can't predict anything Google might do.
That being said, I think you are fine and don't need to do anything. Industry relationships like this are normal, common, widespread and accepted. For example, there was a trade publication that picked up info on hundreds of our products earlier this year and put links to them all over the place. It was an official industry magazine. It was a great thing, and we didn't even have to pay for it. Eventually, they moved on and picked up someone else, so the links gradually dropped off.
The same kind of thing can happen, say, for example, if some news about your business makes the front page of Huffington Post. Suddenly, you are going to get thousands of links because there might be a headline link to your website from every page of the Huffington Post. Then, gradually they will drop off.
Don't worry about this scenario. That's my advice. These are the kinds of relationships you want. Going around cleaning up like this is not really going to effect Google at all and it's going to cost you a lot of time you could spend building new links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does Google indexes the website after algorithm update?
I've noticed that the page ranks for some queries were improved unexpectedly, without any actions from my side. Is it possible that this improvement is connected with with Google algorithm update Sep, 4-5?
Algorithm Updates | | AurigaPR0 -
Does my website need the SSL Cert / HTTPS Update?
So, I own a car shipping company called Car Shipping Carriers ( www.carshippingcarriers.com ) and I am trying to find out if I need the SSL Cert / HTTPS for the site. I attached a picture that shows I dropped a HUGE amount of rank back in the beginning of August 2014 and that the SSL/HTTPS update happened at nearly the exact same time. I do have a quote box on my website asking for: Name, Phone, Email, Origin, Destination, Move Date, Year/Make/Model of Vehicle, and Carrier Type. I was unsure if I needed the HTTPS because I am not asking for sensitive data, but it seems that I might need to bite the bullet and update the site to HTTPS. What do you all think? Any expert opinion and/or advice? JWV4N1o
Algorithm Updates | | Dutko23850 -
Hi guys, I have a question about linking to a product page for linkbuilding. Does that count adversely vs. linking to a homepage?
Hi - so until now we have been building links via blog posts and articles and linking them to the homepage. It seems the ranking of some of my top keywords has fallen so had a few questions/concerns: Does it affect the rankings adversely if I link to the product page vs the homepage? What is rule of thumb for increasing rankings of inside pages/keywords and building links to them? Thanks
Algorithm Updates | | DGM0 -
What would be the right website hosting solution for a global brand with multiple TLDs?
Hello everyone, we are preparing a global we strategy for our customer, who wants to focus on many local markets. They are present with their products in over 60 countries on all continents and they can cover 7 languages easily. They also own the TLDs in each main country. Our priority is to be not only found in Google, but also in all major local search engines, which are popular in each country. Our main concerns with this strategy are: How do we host the website locally for each country, so local search engines recognize the website as a local website? Also, is it that important? Is cloud hosting the right solution for this? We would have different server locations for each TLD/language. Surrounding countries would at least get a fast connection and download rate, if the server is located nearby. If yes, can you recommend any companies doing cloud hosting? Is it also wise to additionally redirect the user to the local server based on his/her location? Is there a risk of duplicate content or being recognized as a link spamming site (for having links to each other from different domains of the same site, the content will be in different languages, though) just by using this solution? We would, of course, keep the content separated by domain to avoid duplicate content. Any comments and ideas would be highly appreciated. Thanks, Wojtek
Algorithm Updates | | webeeline0 -
Penguin Update and Long Tail Keywords
Since the Penguin update, organic traffic for our site; oxygenconcentratorstore.com
Algorithm Updates | | chuck-layton
has dropped almost 25%. The thing I cannot figure out is that when I compare April 1<sup>st</sup> to May 15<sup>th</sup> (before the update) and June 1<sup>st</sup> to July 15<sup>th</sup> (after); 8 of our top keywords are up. Our 2 main keywords are up 15% and 11%. Where we lost most of our traffic is from our longtail keywords. We have almost 1000 longtail keyword phrases that we got visits from in the April/May period that we did not get in the June/July period. Is there a reason why our top keywords would continue to improve while we most of the longtail keywords?? If Google penalized us, won’t all of our keywords be dropping and just not the longtail. Any help/info would be awesome. Thanks.0 -
Bigfoot Update tips
I have been seeing some ranking and traffic drops on sites I monitor corresponding with the update Dr Pete wrote about with less domain diversity in SERPs (http://www.seomoz.org/blog/the-bigfoot-update-aka-dr-pete-goes-crazy). Does anyone have any practical advice as to dealing with this type of update. It seems like a lot of relying on Google to change the way the domain diversity falls and obviously trying to turn your site into more of the "big brand" that Google is favoring with updates like this. Anyways, would love to hear what people think. Thanks!
Algorithm Updates | | Gordian0 -
How do you block incoming links to your site?
With the new update to google focusing on link spam and multiple anchor text ? If you have incoming links that you would like to block or make no follow?
Algorithm Updates | | HelpingHandNetwork1 -
Perfect Landing Page for jewelry website?
What would be the Perfect Landing Page for jewelry website? Show me some examples and tell me why do you think so. Thanks in advance to everyone who participated.
Algorithm Updates | | DiamondJewelryEmpire0