Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I link from my blog back to my product pages?
-
Hello...
I just installed a blog on my Magento site.
My question is whether or not i should be linking within posts on the blog back to the product or category pages that i am talking about...from an SEO perspective.
If in my post i am talking about flashlights being important when preparing for a storm, should i link the word flashlights to the flashlight category on my site?
I know I can do this, the question is should i, from google's perspective.
A) should i link the word (flashlights) to that category on my page
B) should i put a line at the bottom of every post that says something like "if you are interested in purchasing flashlights, visit this link" and hyperlink that whole sentence...
THANKS!
-
I don't include this information on product pages because it is too long. The product pages are short and sweet for good conversions, although a link to this additional information is obviously posted for people who view the product pages.
The articles are typically over 1000 words, several photos and a video.
These articles also target keywords that the product pages do not and they pull in a lot more traffic from search than the product pages. Lots of the traffic that enters these pages moves to the product pages through obvious links and some of them buy the product.
-
Should this content not be included on the individual product pages?
-
Thank you, Sir!
-
Most of my posts are about "how to use this product".
My goals in creating them are....
-
make helpful content that increases the trust of prospective buyers.. In emails lots of people tell me that they bought from my site because I have so much good content about the product -much more than the manufacturer or any other retailer.
-
make helpful content that answers questions that prospective buyers might have - this saves phone calls and email questions
-
make helpful content that I can link to when someone writes with a question or refer to on the phone
-
get more pages in the SERPs for product-related keywords. This expands your keyword reach and earns double listings for valuable keywords
-
-
EGOL, you are a great help!
Thank you very much!
-
you're saying that an internal link within a blog post is good, correct?
This is what I do. I believe that it is helpful for SEO and helpful to visitors.
I have lots of articles on a blog and every one of them links to a product page whenever that product is mentioned in the article. (I only link once to that page in each blog post - the first time that the product is mentioned or the mention where I think the reader's interest to view or purchase might be highest.
is there a guideline as to maybe how many links i should put per post?
I have never heard about any "guideline". I can only say what I do.
One of my post could have links to one, five, ten or twenty products. Most have three to five.
If those products are mentioned naturally in the post then I link them. I am not trying to stuff products into posts, just whatever natural writing creates.
-
thanks for the reply...
just to be a little more specific, my money site is: example.com
The blog is on example.com/blog .... you're saying that an internal link within a blog post is good, correct?
And if i understood your answer properly, and I am to continue linking within posts, is there a guideline as to maybe how many links i should put per post?
Thanks again!!
-
should i, from google's perspective?
I can say that internal links can improve rankings and they can transfer small amounts of anchor text value to the target page (or at least that was the case the last time I experimented about a year ago - who knows what google did yesterday or will do tomorrow).
So, based upon that, if I write an article that has a relevant connection to a product on my site I will make an anchor text link to the product page.
This should be helpful to visitors. If you are talking about a widget twister in an article the person reading might want to look at one for informational reasons... or they might want to buy one. Either way, that link helped the visitor.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Other websites copy content and giving a link back
Hi, I've just noticed a few back links in Google Search Console, I was excited. But when I saw the backlinks, 2 other websites that had completely copied my content and then gave a backlink to my website. Is this bad for SEO and would google penalise my website for this?
Link Building | | thinkLukeSEO1 -
Internal Linking - Post links vs Side Bar Links behaving differently
Hi, I have a question regarding the internal linking behavior. My website is www.hindimeaning.com which is approx 3 years old. I have approx 450 posts. Now i have a widget on right sidebar "Popular posts". A widget below my posts "Related Posts". And a simple html CSS menu above the posts (I removed menu around 6 month before so currently it will not show.) I crawled my site with moz crawler (same are the result from google crawler as well) and it shows menus links as internal links. While sidebar widget "Popular posts" and "Related Posts" are not showing as internal links. If we talk theoretically what i learn till now is "every link on a page behaves as internal link". Then why the widget links are not showing as internal links. Thanks, Mahesh Kumar
Link Building | | chaudhary04890 -
Guest Blogging Question? How many links in an article?
I am being offered by a blog to have more than 5 links in an article that points directly to our money sites. The blog is in the same niche. This is the first time i am being offered more than 2-3 links in an article. Should i do it? How many links should be in an article so not to be penalized by Google? Does it look unnatural to have more links in an article that points to the same site but different pages? Thanks
Link Building | | WayneRooney0 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Link building for a product review site
I'm doing SEO for a product review website, and I'm curious what link building opportunities are best for this category. Assume only the following: The website is basically a blog Most of the articles are reviews on cosmetic products, though there are also articles regarding news, product roundups, tips&tricks and similar content The website is in a local, non-english language Disregarding low-value opportunities such as directories, what kind of websites should I aim for outreach purposes? So far, I'm thinking the following: Product manufacturers (very low success chance, as the review site is fairly new and in a localized language) E-commerce sites selling the products (average to low success chance, since a lot of them use CMSes that might not allow integration of a review) Other cosmetic blogs, particularly for guest blogging (average to low success chance, since the website is fairly new) Any ideas would be appreciated, thanks!
Link Building | | mihaiaperghis0 -
Best way to structure a service area page with many locations to maximize internal links to them?
Currently our service area page (http://www.njlimocarservice.com/services.html) very sloppily lists many of the towns we serve in multiple counties - over 50 approx (scroll down). They have been placed that way so there is links to them from one of the subpages directly linked from the root domain. I am now attempting to make it pretty and organized with my designer. I intend to maintain a link to each individual town/landing page for SEO purposes to keep it close to root domain. My questions is how to best structure this. I don't want to list by county because some people don't know what county the town is in. However an alphabetical list may be overkill as there is so many. The other option is to get a search form or dropdown list on there but how will my landing pages be recognized by crawlers if there is no internal links from my root domain? Eventually we plan to expand further so what happens when we add 100+ landing pages? What will then happen to my internal link juice? Thanks!
Link Building | | kabledesigns0 -
Does link from a blog in Blogger.com helps in SEO ?
Do you guys think that adding good quality blogs to blogger.com and then getting a link from those blogs will help ?
Link Building | | Personnel_Concept0 -
Finding pages with a high Page Authority
Hi, Whats the quickest way to find pages with a high authority using SEOMoz? Cheers Mik
Link Building | | increation0