Can't for the life of me figure out how this is possible !! Any ideas ?

[RuchirP]

I would imagine it's not all that easy to rank on 1st page ( not going for 1st position here ) for https://www.google.com.au/search?q=credi+cards. I am looking at the AU market.

For some reason which I can't figure out  Everyday Money Credit Card ( https://www.woolworthsmoney.com.au/ ) ranks number 4.

The home page redirect to https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/

Why have your homepage in  this format ? I would love to hear any theories you guys might have.

It does not look like they have a strong link profile , I could not figure out how old the domain was or what other possible reason there is for the site to rank .

[MattAntonino]

The entire content of the link:

http-equiv="refresh" content="0;url=https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/" />

[MattAntonino]

It makes a bit more sense when you realize they're using it to give the full value of Woolworth's site to the link.  I understand 100% why it's highly ranked now.  I sent you a LinkedIn connect request to email you about it further.  In case you (or someone else needing help) checks this post:

Try the URL:

http://www.woolworths.com.au/wps/wcm/connect/website/woolworths/everyday+services/insurance/credit+cards

Let me break it down

http://www.woolworths.com.au/  Their main, highly ranked site.

wps/wcm/connect/website/woolworths/  This part of the domain somehow connects them back to woolworth's entire site.

everyday+services/insurance/credit+cards  This sends you to another page entirely.  Somewhere in their database, this link = woolworthsmoney.com.au

They are using the FULL power of their domain to create an internal redirect.  That's why you can't find it on their site.

site:woolworths.com.au woolworthsmoney.com.au turns up virtually nothing.

If you go here, however: http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Everyday+Services/Insurance/

You find "Credit Cards"  and the entire HTML including H3 on Woolworths.com.au:

[/wps/wcm/connect/website/woolworths/everyday+services/insurance/credit+cards](<a class=)">Credit Cards

[RuchirP]

that was my first guess, but I could not see any immediate back links from their high value web property and hhe homepage still baffles me

https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/

[RuchirP]

thanks for the input mate , the keyword was " credit cards "

[MattAntonino]

Similar post about the exact same domain here:  http://www.seomoz.org/q/strange-nothing-site-ranking

Doesn't seem like anyone's analyzed it.  However, Woolworth's is a huge business here so I'm guessing somewhere on Woolworth's corporate site is a high value link back.

The site now has 59,900 links showing up on Google and Everyday Rewards (an older site with decent rankings) links in a menu to them:  https://www.everydayrewards.com.au

When you have a corporate site with a mozrank & moztrust in the 5s, 250,000 links back and a DA over 60, you're going to have decent power on ALL of your sites to push this new one up the rankings.  Woolie's has built trust and as a huge brand, Google rewards that.

[acs111]

I see what you mean they haven't even bothered with a meta-description. The keyword 'Everyday Money Credit Card' isn't that competitive though. The top 4 sites for that keyword have a page authority of 1 so its a low competitive keyword.
I can't imagine you'd have to do much link building to get a site ranking for that keyword.

Keywords that clients usually focus on are 'compare credit cards' and 'credit card calculator' and there nowhere for those keywords. moneyhound.com.au also have a redirect so it doesn't seem to make too much difference.