Will PPC affect Organic?
-
Is anyone familiar with a relation between Google PPC and Organic? We started a PPC campaign recently and our organic results spiked up at the same time for phrases that we are bidding on.
-
1- We have run ppc accounts with 30k monthly spend that have no organic traffic.
2- The backlash that google would get if this where true is too high from a risk/ reward assisment for me to believe it.
3- I do believe ppc helps SEO in some cases but from a content amplification point of view
-
For anybody saying no, PPC does not affect Organic, do you have any proof?
With the way Google are going with (not provided), basically trying to get everyone to use PPC it really would not surprise me if PPC does in fact boost your organic rankings, that would benefit Google as it would encourage more people to use PPC and Google tends to do exactly what will benefit itself.
That being said there are many indirect factors from operating PPC that could increase organic performance, as mentioned by some of the other guys here.
I'd love to see a study which could definitively answer this!
-
Ppc does not effect seo results. However if you do not tag your ppc destination urls, google analytics will place this traffic in "direct traffic" category. Make sure that you enable auto tagging in Adwords and in AdCenter you need to make sure to use utm codes in your destination urls or this traffic will be placed in direct traffic category. Also since you will be generating additional traffic, you hopefully will be receiving social shares, so you need to make sure that have are tagging tour social sharing buttons, or this traffic will be lumped into dirafik traffic bucket.
Last month there was a good seomoz blog post on this topic. http://www.seomoz.org/blog/why-google-analytics-tagging-matters-whiteboard-friday
-
No they dont have a direct effect but if you have a great content etc a rise in ppc traffic can cause a rise in shares and links which can cause a rise in organic results. I have clients that do heavy ppc and no seo and have no organic traffic.
-
We've seen this happen as well.
-
Interesting that you too have seen this.
-
That's what I always thought as well. But it happened on different days... for different campaigns that went live. There is a brief spike and then it levels off again.
-
According to Google, no. I will add that every time I start a PPC account and campaign for a site, its organic rankings jump up . . .
No, I'm not a conspiracy theorist . . . really.
-
No, there is no direct effect that PPC has on organic. At least that's what Google says. There are some indirect effects of having a PPC campaign that I've seen. For instance on campaigns where our clients already have 1st page placement, their organic CTR increases when their PPC campaign is running. But I would guess that the jump you saw when you did the PPC campaign was coincidental.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will noindex pages still get link equity?
We think we get link equity from some large travel domains to white label versions of our main website. These pages are noindex because they're the same URLs and content as our main B2C website and have canonicals to the pages we want indexed. Question is, is there REALLY link equity to pages on our domain which have "noindex,nofollow" on them? Secondly we're looking to put all these white label pages on a separate structure, to better protect our main indexed pages from duplicate content risks. The best bet would be to put them on a sub folder rather than a subdomain, yes? That way, even though the pages are still noindex, we'd get link equity from these big domains to www.ourdomain.com/subfolder where we wouldn't to subdomain.ourdomain.com? Thank you!
Reporting & Analytics | | HTXSEO0 -
60% of Direct traffic is actually Organic
For some pre-reading, Groupon experimented with deindexing part of their site back in 2014 and found that they had a big drop in direct traffic: http://searchengineland.com/60-direct-traffic-actually-seo-195415 Recently I've conducted a similar test on a very large site and have found that Direct dropped somewhere between 50-80% for the pages deindexed, depending on the day (It has been running for ~4 days). Has anyone else tried this experiment before? If so what were your results?
Reporting & Analytics | | Leads.Bz
What I'm most interested in now is to find out why this traffic is classed as Direct - there appears to be no reason why the site or server would interfere, so I can only imagine that Google is sending traffic without referrer data. Does anyone have any thoughts as to why they would do that?0 -
Where will checkout option will reflect in google analytic for enhance ecommerce?
Hi, I have implemented enhance ecommerce checkout option like paypal, credit card but where it will reflect in google analytic? - https://developers.google.com/tag-manager/enhanced-ecommerce#checkout John
Reporting & Analytics | | varo0 -
Why my WMT is showing more clicks than my Google Analytics Organic Search Traffic?
Hello Everybody, Can somebody help me figure out this puzzle: My WMT is showing 6000 clicks, while my Organic Traffic in Google Analytics is showing only 3500 daily ... how is that possible? Best Regards
Reporting & Analytics | | Muhammad_Jabali0 -
Organic Traffic Drop and Rank Increase After Video Thumbnail added
So my company has created a large amount of videos and I took a couple of them and created a test video sitemap to see what effect adding a video thumbnail/rich snippet to the SERPs would be. It worked on one page and gained 2 spots (position 6 to 4) for the highest keyword, but traffic didn't increase too much. Then a week later I tested it with the page that we get the most organic traffic for, which is ranking for a very big keyword. It worked and gained a bit of ranking, but traffic decreased 50% ever since according to Google Analytics. It seems to me that the traffic from users clicking on the video thumbnail is not be tracked as google / organic even though it lands them on the intended page/doesn't redirect anywhere else. I've looked to see if traffic to this page increased overall to see if it was being tracked via a referral or as something else, but couldn't find any traffic discrepancy. The only thing I did find is that impressions under SEO > Landing Pages > Video Property increased, but this could be from the page ranking in the Video SERPs now. Has anyone experienced a similar situation? Do you think having a video snippet could be that big of a turn off for customers that people just aren't clicking like they used to? I don't think so, that's why I'm leaning towards a tracking discrepancy in Google Analytics.
Reporting & Analytics | | OfficeFurn0 -
GA: How can non related kws show up in the organic report?
Hi mozzers, I have a site A: www.example.com (with its own branded kws) SiteB: subdomain.example.com Site A and B are related and belong to the same company. Site B was released a couple months ago. ISSUE: I have noticed branded kws from Site A showing up on Site B's GA which doesn't make any sense. I try to make searches in the SE with those kws and not a single search showed the Site B(subdomain). What is weird is that 2 months ago had a an issue with bounce rate on site B showing a 0% bounce rate, then I discovered that we had 2 GATC on site, removed the extra code and bounce was back to normal. Since then I have seen a rise of branded kws from Site A to Site B. Can someone help me here figuring out what is wrong? Thanks
Reporting & Analytics | | Ideas-Money-Art0 -
Google Secure Search Announcement: How do you think this will play out?
So, I read this post on the Google Blog and then this commentary about it. Wondering what some of you veterans think about how this will impact results. I always remain logged out for queries and use several different software tools to check when I run an analysis. Since social influences are becoming a bigger factor, do you think this is going to create some issues in data? What are your thoughts?
Reporting & Analytics | | TheARKlady0 -
Why does Google Analytics think PPC traffic is organic?
I have a bastard of a problem... Google Analytics is incorrectly tracking PPC traffic as SEO which is screwing up all my reporting . I don't care for rankings, I care for actual SEO traffic and I can't be sure that what i am seeing is correct which is driving me nuts. Any ideas?
Reporting & Analytics | | Red_Mud_Rookie1