My e-commerce site is getting great results with customer search for our store name, but we are still on page three or four in google when search for product key words. How can I get us on the first page when searching with product titles?

[HockSports]

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[bradkrussell]

Hi Jennifer,

Sorry for the late response, been at Pubcon 2012

Anyway, some basic tips I would give for you to rank better for product names/types are:

1. Your site has very few backlinks. Upon looking at http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.hocksports.com%2F&=Search you can see you only have links from 11 other domains. You ned to dramatically increase this. Perhaps start with these 5, they are very easy to obtain: http://www.bradkrussell.com.au/followed-links-authoritative-domains
2. There is very little content on the homepage besides products. Try having some brand highlights and a bit of SEO text about what you sell (with links to your top categories).
3. The same can be said for your category pages. E.g http://www.hocksports.com/baseball-softball-bats/ seems to be targeting 'Closeout Baseball Bats" and "Closeout Softball Bats" but you don't use these exact terms in your page title or on the page. You need to put more content besides just products. Write 1-2 paragraphs about the product type with a few keywords.
4. Content, content, content. Start a blog, have buying guides for particular products etc.

Hope this helps

[HockSports]

hocksports.com

[bradkrussell]

Jennifer if you share your site URL ill have a look for you

[josh-riley]

Ranking well for brand terms and less so for more generic/non-branded keywords is common for most all companies. Like Brian said, there could be a lot of reasons, and that guide has some great tips to address. There's an entire art and science to making things work.

[AAttias]

Hi Jennifer,

It depends on a number of factors such as keyword competitiveness, how well your on-page optimisation is for those pages, if your site is new or not, the quality of your backlinks and most importantly the quality of your content - is it educating the reader about that particular product?

If you're new to SEO I would suggest you read the SEOmoz Beginner's Guide to become more familiar with how SEO works.