This is kind of a trick question, but if you could only do ONE thing to improve your search ranking what would you do?
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This is kind of a trick question, but if you could only do ONE thing to improve your search ranking what would you do?
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Definitely blog. If written well and focused on topics that are interesting and relative to your keywords they can be a huge marketing tool. I am currently working on a site that has just 7 backlinks and the only marketing we are focusing on is blog, we have managed to obtain p1 rank under around 15 medium competition search terms in the last few months. However I would stress that the content has to be good quality, original and informative for it to have any ongoing weight for SEO.
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Content because that is link bait as well as future proof through being the most likely thing for search engines not to discount in the future and pick up on more as their algorithms improve (content already goes hand in hand with genuine social likes and bookmarks of human approval).
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Write three articles that answer the most -frequently-asked questions in my industry - and do a kickass job on them..
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Blog. It lets me incorporate content as I create it, manage my on-page with a fairly robust plugin and therefore have the on-site I need while giving people reason to read, visit, and link to me.
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