Best practices for temporary articles
-
Hello,
I would like to have expert inputs about the best way to manage temporary content?
In my case, I've a page (ex : mydomain.com/agenda) where I have listing of temporary article, with a lifetime of 1 month to 6 months for some of them.
My articles also have a specific url like for ex : mydomain.com/agenda/12-02-2011/thenameofmyarticle/
As you can guess, I got hundreds of 404
I'm already using canonical tag, should I use a in the listing page? I'm a bit lost here..
-
Thanks you Egol
-
thanks Richard.
I'm going to try this.
-
Thanks Aran!
-
{script to test page URL}
$location = "http://www.YourSite.com/";
header("HTTP/1.1 301 Moved Permanently");
header("Location: {$location}");
exit;
}
-
We have temporary content and evergreen content.
When a page of temporary content is created it is filed in a folder according to its "expiration date". On that date the folder is 301 redirected to an appropriate destination. However, before the redirect is done we run analytics on the folder to see if any files are pulling traffic from SERPs or links from other websites. We then try to create evergreen content on the same topic that will capture that traffic and redirect the specific files to the new evergreen content.
-
It seems so unnatural to want to actually remove content when we spend so long striving to create awesome content!
-
You can use the meta robots tags as you mentioned in your question, this will prevent search engines indexing the pages, unfortunately we need to tackle the human side of the issue,if anyone links to the article, then eventually the link will result in a 404 page.
There is nothing wrong with a 404 page, they serve an imporant purpose. Since your articles are not around very long and not being indexed by search engines I see no reason to simply leave the 404 in place.
Ensure you have a custom 404 which is an imformative and helpful resource rather than a simple 404 Page not found message. use the 404 to direct the visitor to a category level page which is related to the topic of the article. Offer a simple list of links to various parts of the site that may be of interest.
Check out the SEOmoz articles
www.seomoz.org/blog/personalizing-your-404-error-pages
www.seomoz.org/blog/are-404-pages-always-bad-for-seo
Hope this helps.
-
I agree with Aran, setup an archive system that keeps the articles under the same URL but does not show them live on the website.
Alternatively you could setup a dumping "archive" folder where you drop all old articles in and use this link as your rel canonical link
-
Hello Arcanis,
Yes we have a destination URL for these contents, I just don't know how I can manage it when it disappears...
-
Hello Aran,
Thanks for your answers!
Unfortunately no, since the content is very "dated" (ex : 3 days music festival, etc.), we don't keep archive of this kind of content.
-
If you are using canonical tag, what is the context for that tag? do you already have a destination URL for these temporary articles?
-
Would it be possible to 'Archive' articles after the 1-6month period ?
Archive could just be a database flag that keeps the articles from appearing in Article index thus keeping the same url, but not clogging up main site with hundreds of links to expired articles?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?
Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry. We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is: Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects? If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?
Technical SEO | | WillyGx0 -
What's the best way to pass link juice to a page on another domain?
I'm working with a non-profit, and their donation form software forces them to host their donation pages on a different domain. I want to attempt to get their donation page to appear in their sitelinks in Google (under the main website's entry), but it seems like the organization's donation forms are at a disadvantage because they're not actually hosted on that site. I know that no matter what I do, there's no way to "force" a sitelink to appear the way I want it, but... I was trying to think if there's a way I can work around this. Do you think 1) creating a url like orgname.org/donate and having that be a 301 redirect to the donation form, and 2) using the /donate redirect all over the site (instead of linking directly to the form) would help? Are there alternatives other folks recommend?
Technical SEO | | clefevre0 -
What is the best way to refresh a webpage of a news site, SEO wise?
Hello all, we have a client which is a sports website. In fact it is a veyr big website and has a huge number of news per day. This is mostly the reason why it refreshes some of its pages with news list every 420 seconds. We currently use meta refresh. I have read here and elsewhere that meta refreshes should be avoided. But we don't do it to send to another page and pass any kind of page authority / juice. Is in this case javascript refresh better? Is there any other better way. What do you think & suggest? Thank you!
Technical SEO | | pkontopoulos0 -
Should you change Temporary redirects 302's to a 301 even if page is not important/intended for ranking ?
Hi Whilst i appreciate its best practice to 301 redirect permanently moved pages, what if the page is say a login page or other page you not really interested in ranking or transferring juice to ? is it still important/best practice to do so simply because the page has permanently moved hence should still be a 301 even though you don't really want it to rank ? cheers dan
Technical SEO | | Dan-Lawrence1 -
Which one is the best
Dear Seo experts, 1,5 month ago i started a informative website, i started it with a blank registrated domainname. Now 1 month further I've stacked the website with content and did much linkbuilding. Yesterday i ve bought a domainname from quarantine, its a domainname around 6 years old and has a bunch of backlinks already. What to do next? The first one has good content and good recent linkbuilding done. The second is a better domainname and is old and has old backlinks. And also higher PA and DA then the first one. Should i now go for the first one and 301 redirect the old domainname to the new one. Or should I do it the opposite way, 301 redirect the new website to the old domainname and move all content to the old domainname and try to move all linkbuilding to older domain? Hopefully anyone could give me a great answere, thank you so much! Kind regards, Menno
Technical SEO | | MennoO0 -
Best way to create a shareable dynamic infographic - Embed / Iframe / other?
Hi all, After searching around, there doesn't seem to be any clear agreement in the SEO community of the best way to implement a shareable dynamic infographic for other people to put into their site. i.e. That will pass credit for the links to the original site. Consider the following example for the web application that we are putting the finishing touches on: The underlying site has a number of content pages that we want to rank for. We have created a number of infogrpahics showing data overlayed on top of a google map. The data continuously changes and there are javascript files that have to load in order to achieve the interactivity. There is one infographic per page on our site and there is a link at the bottom of the infographic that deep links back to each specific page on our site. What is the ideal way to implement this infographic so that the maximum SEO value is passed back to our site through the links? In our development version we have copied the youtube approach implemented this as an iframe. e.g. <iframe height="360" width="640" src="http://www.tbd.com/embed/golf" frameborder="0"></iframe>. The link at the bottom of that then links to http://www.tbd.com/golf This is the same approach that Youtube uses, however I'm nervous that the value of the link wont pass from the sites that are using the infographic. Should we do this as an embed object instead, or some other method? Thanks in advance for your help. James
Technical SEO | | jtriggs0 -
What is the best URL designed for a product page?
Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google? And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!
Technical SEO | | gallreddy0 -
Managing international sites, best practises
This question follows on from my earlier question http://www.seomoz.org/q/how-to-replace-my-co-uk-site-with-my-com-site-in-the-us-google-results My client owns www.blindbolt.co.uk for the UK site and www.blindboltusa.com for their US site. They will shortly be having a new site for Australia. They have just acquired www.blindbolt.com and have expressed an interest in using this as the main hub for all of their sites, i.e. http://uk.blindbolt.com, http://aus.blindbolt.com. The current, existing sites (e.g. www.blindbolt.co.uk) could be 301'd to the new locations. Could I have your thoughts please on whether to go down this route of having international subdomains , vs keeping the sites on separate top level domains? What should I take into consideration? Is google smart enough to return different subdomain results in different countries? Many thanks!
Technical SEO | | OffSightIT0