Yelp, Tripadvisor, Urbanspoon, etc
-
Hey everyone,
I'm going to be undertaking an SEO campaign for a local Italian restaurant.
Currently, there are no other restaurants in the top 10 for a lot of very viable keyphrases related to the restaurant, BUT, the top 10 is littered with results from review sites like Yelp, Tripadvisor etc.
Is it feasable to beat out these results? If so, how hard is it going to be?
Thanks in advance for any replies!
-
Thanks again David!
-
I guess it depends on the budget you have to work with and your long terms goals. I'd be gunning for both!
-
Thanks for the response David!
I'll definitely take that advice.
With that said though, would it be wasted effort to try to massage content, acquire targeted backlinks etc for the keyphrases?
Should I just focus on outranking competitors on the review sites?
Thanks again
-
If you can't beat them, join them. Add your client to those sites and work on outranking (complete profiles, images, description, categories, lots of reviews etc) competitors there for referral traffic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we use webiste content to Marketplce websites (Etsy / Amazon etc..)?
Hello Webmasters, My Name is Dinesh. I am working with Commerce Pundit as Marketing Person. We have one question with one of the website and would like to get the more idea on it We have one page or category name with "Engraved Photos on Wood". Here is page URL: http://www.canvaschamp.com/engraved-photos-on-wood-plaques So my Question about the content which we have added on this page. We have another team and they are handling marketplace department and they are using same content from the above page of website to do listing onto below Marketplace website. Refer website listing which are done by our marketplace team and where you can see that they guys have use the same content of form the above website page as a product info or description of the listing. https://www.etsy.com/listing/237807419/personalized-photo-art-or-custom-text-on?ref=listings_manager_grid
Intermediate & Advanced SEO | | CommercePundit
http://www.amazon.in/dp/B01003REIC
http://www.amazon.in/dp/B010037IEM
http://www.amazon.in/dp/B01000JG6I
http://www.amazon.in/dp/B01003HT6Y Does it create Duplicate content Issue with the our Website? Can marketplace team use the our website content onto various marketplace website to do website? We are every serious with the Organic Ranking for our website. So do let me know that is this right way or do we have to ask to them to stop this activities? Waiting for your reply Thanks
Dinesh
Commerce Pundit0 -
Process for moving existing articles to new structure (URLs, titles, etc)
I am in the midst of a major redesign of my site, including revamping existing articles . I have a couple of hundred articles and I am reviewing all aspects of these articles, including titles, URLs, content, etc. I am putting together a process as I move each article across to the new site and have SEO very much in mind. I'd appreciate any feedback on this. First off, let me be clear that I consider the quality of the content paramount. Anything suggested below is considered "supporting" (that content) from an SEO perspective. But, since I am moving this content across, I may as well take the opportunity to clean things up. The existing articles don't have particularly good SEO-related attributes, in terms of their titles, URLs, use of keywords and so on. So, I plan to do the following for each article. For illustrative purposes (our site serves the wedding industry), I will use an article about how to involve children at a wedding. Questionsunder each bullet. Use the "Keyword Difficulty" feature on Moz Pro to research a specific keyword for each article. In the example case I used "involving children in our wedding". Honestly, I am not really sure what to do with this feature 🙂 I've read everything from "focus on the long tail" to "don't fear highly competitive keywords". So, my current thinking is merely to use it as interesting information for they keyword I choose but not actually make any specific decisions from that ie. make sure the keyword is relevant to the article as the first priority and use the tool to check out search volume. Not sure what I should read into a zero for recent Bing searches. Is that really an important factor? I'm assuming the Google information is not available from Google (it would be displayed here otherwise, I'm guessing) Use a title that uses these keywords. In this case, I simply went with "Involving children in our wedding". Same for URL - /wedding-guests/involving-children-in-our-wedding If I have a reasonable, short and human-friendly term like this (I can do this with virtually every article quite easily), is there any reason why the URL and the title should not be the same? In short, the title and URL are both a relatively concise "mini-sentence" Make sure the meta description of the article is easy-to-read (for humans) and uses the keyword (sentence) Make sure that the theme (we are moving to WordPress) uses H1 for the page header/title and H2 for sections within the document Implement 301 redirects from the old URL (old site) to the new URL This seems like a pretty obvious approach for articles where the URL has changed (which will be most of them). But what do I do with articles that I am going to remove. Should I redirect (301) to a related article (so at least the visitor ends up on a page that is generally relevant) or just let this "fall through" as a non-existent page (401)? As I say, I have 200+ articles to go through I want to make sure I am taking this advantage to clean things up. Anything leaping out as missing/problematic? Thanks in advance Mark
Intermediate & Advanced SEO | | MarkWill0 -
How much does dirty html/css etc impact SEO?
Good Morning! I have been trying to clean up this website and half the time I can't even edit our content without breaking the WYSIWYG Editor. Which leads me to the next question. How much, if at all, is this impacting our SEO. To my knowledge this isn't directly causing any broken pages for the viewer, but still, it certainly concerns me. I found this post on Moz from last year: http://moz.com/community/q/how-much-impact-does-bad-html-coding-really-have-on-seo We have a slightly different set of code problems but still wanted to revisit this question and see if anything has changed. I also can't imagine that all this broken/extra code is helping our page load properly. Thanks everybody!
Intermediate & Advanced SEO | | HashtagHustler0 -
I don't get it... A Grade, etc
I have an A grade for a specific keyword, my competitors ranked above me have poor grades.
Intermediate & Advanced SEO | | tylerwp
My "Root Domains Linking to the Page" is higher than competitors ranked above me.
Yet I'm ranked 7th on google.
Even worse the 3rd place ranked URL has very poor page authority and linking. What is giving these poor sites such great rankings? Jxluy8Z.png0 -
Wise or cluttery for a website? Should our "out of the mainstream" of popular products be listed on our site? (older/discontinued, umfamiliar brands, parts to products, etc...)
For instance, should we list replacement parts for a music stand? Or parts for a trumpet, like a valve button? To some, this seems like a cluttery thing to do. I suppose another way to ask would be, "Should we only list the high quantity selling items that are well branded and that everyone shops for, and leave the rest off the website for instore customers only to buy?" (FYI: Our website focus is for our local market mainly, and we're not trying to take on the world per-say, but if the world wants in, that's cool too.) (My thought here is that if a customer walks into our retail store and they request an odd ball part or item... we go hunting for it and find it for them. Or perhaps another Music Store needs a part? To me, it's ALL for sale,... right? Our retail depth, should be reflected in our online presence as much as possible,... correct? I'd personally choose to list the odd balls on our site, just as if a customer was standing in the store. Another side thought is, if we only list the main stream products... we are basically lessening our content (which could affect our rankings) and would be inviting ourselves into a higher competitive market place because we wouldn't be saying anything different than what most other music store sites out there say. I believe we need to show off our uniqueness,... and product depth (of course w/good SEO & content too) is really kinda it, aside of course also from good expert people and a large facility. But perhaps that's a wrong way to look at it?) Thanks, Kevin
Intermediate & Advanced SEO | | Kevin_McLeish0 -
How can I leverage Places/Yelp Reviews for Attorney Schema?
A little confused by this. We have some on site reviews, is all I need is to reference that? What if we don't have "products", only "services"......should i be leveraging Places/Yelp reviews for this? Anyone add review schema for services?
Intermediate & Advanced SEO | | VistageSEO0 -
Yelp, yahoo, local directories..
We are currently in one location and we are moving our office. Would it be better to leave all the directories and add new listings with the new address? This way we get 2 listings until someone in this address claims a business here. or Would it be better to change all the existing to the new address?
Intermediate & Advanced SEO | | SEODinosaur0 -
Why does Tripadvisor rank higher than official hotel website?
Why does Trip Advisor rank higher than our official hotel website royallahaina.com for royal lahaina resort? Our other properties rank higher than trip advisor but this one doesnt.
Intermediate & Advanced SEO | | TSpike10
