Seo & Real Estate Site?
-
I am a Realtor. I am also a web developer. I want to make a site about real estate and web development. Primarily how I use my unique skills with web to sell homes.
A real estate website caps it's Page Rank very low. There are not a lot of good backlinks to get when compared to the web development industry. There are millions of blogs I participate in about web development/seo. There are a lot of blogs I participate in about real estate too; however, the real estate websites all have low page ranks. This is obviously because the seo/web development industries know how to build page rank, which makes it easier to accumulate it. It's difficult finding good outlets to get link power from in real estate.
How confused would google be? Is there an acceptable strategy to making this a reality?
Please point out all of the variables I am not seeing. Pros and Cons. I'm not an SEO pro. I would be going for the keyword Pensacola Real Estate. I would accumulate backlinks from the real estate industry and the web design industry.
Help
-
Don't know how much I can dumb down php lol.
Thanks Kane!
-
Also, I would add one comment: write all of your web dev-related content from the perspective of a realtor. That's the one thing that will make the content work with the rest of your site. If you start writing about advanced developer topics that are totally useless to a realtor reading the site, then that is typically going to be too far off topic.
-
Relevance is definitely important, and you'll want to be sure to get plenty of links from real estate related websites. But, you should take a broad view of what's relevant.
For example, if someone writes an article about "fun ways to keep your kids entertained during a day of house shopping" for a mommy blog, that's a relevant piece of content, on an otherwise unrelated website.
Say you write an article for YouMoz about "10 creative pieces of content that any realtor can use to earn links" - that too is a link from a relevant page on a site that is otherwise unrelated.
Don't worry too much about the relevance of the domain, especially if you can get the page-level relevance higher. Google is OK at understanding things on a domain level and a page level, but that doesn't mean that they'll discredit good links from sites that aren't in the exact same niche.
Also, don't forget about other forms of relevance. Local relevancy is a great one for your niche (ranging from neighborhood level to city level [Pensacola] to county level to state level [Florida]). Also, think vertically within your industry: house inspection, title insurance, mortgage brokers, and other homeowner-related sites all are relevant to your website in their own way.
-
Now I am excited. I've never combined my concepts. I operate a lot of domains that are not similar. I have always wanted to run a site about who/what I really am. An agent that focuses on the web :).
Can I get some more members opinions! Give me some advice on this please.
I could get a link from SEOMOZ now. LOL I never made a single backlink to my real estate sites because there was no relevance.
-
Yes, I understand. You're only going to get those links from web design sites if there is content on your site that is relevant to web design. So, you need to create that content on your site before you have anything to link to. Those pages won't rank for traditional real estate keywords, but the pages will pass link value to other pages on the site, and the domain overall.
The relevance won't be an issue - although you will have to build all of the normal realtor links as well as the web design-related links if you want to compete. However, the web design links will be a good way to exceed the competition.
Google will recognize on a domain level that the site overall is about both web design and real estate. They will also recognize on a page level that some pages are about a specific topic. You'll need to be conscious of what keywords you're targeting on each page.
-
Do you understand my objective? I want to back link to my site on sites about web design because they average a much higher Page Rank (I also spend MUCH more of my time on those sites). I want to  RANK for Real Estate keywords.
I fear the relevance (web design) will not let me rank for Real Estate Keywords. I know I can get a high Page Rank, but will it help me rank for real estate because the PR is earned on web design...
I don't care about ranking for any web design keywords. I know how difficult that can be, lol. Forbid I mention ranking for... SEO keywords.
-
Google would not be confused - if you're building a site about web development for the real estate industry, they'll pick up on that very quickly. There's nothing wrong with that and frankly I think it's a good way to build yourself a niche.
If your question is regarding whether you'll be able to still target traditional keywords like "Pensacola Real Estate," I don't think that will be an issue.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. Â My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
Starting SEO For My E-commerce Site?
Hey guys, So I'm starting SEO for my e-commerce furniture store and I'm a little confused. Right now the only links I have are from sponsored posts. How do I get links from other sources? What other sources are there besides sponsored posts? I submitted my site to Dmoz.org and I was also going to submit it to the Yahoo directory. I have contacted a few personal home decor blogs but have not heard back from those people. Could someone steer me in the right direction. Thanks a ton!
Link Building | | The_Kiwi_Man0 -
Site wide back links
Hi, One of our sites has a site-wide link from another site.  So, Google sees 6700 pages from that site link to one of our pages.  Is that something to be concerned about?  The other site is http://www.daum.net/ We also have 2000 pages that blogspot.com links to us from. Both these sites have high domain authority, so I would hope all those links score well. But I certainly don't want to be penalized for links that appear spammy. Thank you in advance.
Link Building | | seotis0 -
Sort of lost my way - Links, SEO
Not sure where to start with this so please bare with me. I do the SEO for our company website (we're a small family business), I'm not an SEO'er by profession (I'm a carpenter/joiner) but been doing our site for ten or so years. About 12 months ago sort of let go of work & web things a bit due to very sudden family bereavement which kind of hit me hard. So when I did get back into doing bits on our site I probably then concentrated a little bit too much on content building rather than going after links etc. As a result we've dropped in the SERPS a bit, but having said that still just about clinging within the top ten for our terms. Since I've started again we've had Panda/Penguin and I'm a little unsure how to go about getting links in, most of my competitors are using things like blog commenting (just random blogs that are do follow) , recip linking (any sites as long as they give a link!) etc basically things that long term will hold no value long term (or possibly none even to begin with). All this brand stuff leaves me at a loss, we're a small family business as our the majority of our competitors so not 100% sure that the branding stuff I'm reading about is relevant? As I say I've got some pretty decent content, some of which I am trying to push with mixed results – we're not in a very sexy niche so not much chance of it picking up links naturally! Another thing I am noticing is in my niche I don't think any SEO companies are involved with my competitors, most of our competitors are ranking their home pages for every single related search term, whilst I've have always tried to create a page for each search term and I have these pages ranking. For example my main search term, lets say 'wooden doors' I rank an internal page for this term whilst everyone else seems to rank homepages. I'm finding it hard to get new links into this page, so one idea I do have is elsewhere on my site I have a guide to fitting the doors (with videos, pictures and text) so what I'm thinking is place this guide on my 'wooden doors' page making it a bit more linkable (it's fairly new and not yet gained any links, so no loss to move it) and would also mean a variation of anchor text. A good idea do you think? Some of my other content has been linked to by colleges in the UK, unfortunately all the links are behind moodle log-ins (give me a decent link you leeches! Lol) ! I am thinking of getting in touch with other colleges to see if the content would be useful, but actually getting hold of the person responsible for the subject is proving difficult! I've also done a bit of guest blogging, however I'm torn between writing decent stuff for our blog or giving it away (I wouldn't like to give something away thats poor, ok or doesn’t make sense) to other blogs. Sorry for the ramble (if you've made it this far then thanks for reading!)! Would appreciate all advice. Ultimately would love to get an SEO'er involved but looking around the good un's are out of our price range so I may seek some training as it may prove more beneficial.
Link Building | | Jon-C0 -
Reseller seo
so i have a web design firm and, when i decided i need to offer seo services i originally went with an seo reseller company. i decided to try them out on myself so i gave them 4 keywords to rank for and tried them for about 6 months. when they started, our website was in google oblivion for those 4 keywords. after 6 months some keywords are on page 1 and some at the top of page 2. the ones on page 1 are the ones i also optimized for by putting the keyword in a footer link in all my clients' sites. when i look over what they did they either wrote cheesy articles that link back to me and posted them in random places or they commented on people's blogs linking back to me. but it seemed to work. at least to get me from oblivion to page 2. now it seems to me these methods are discouraged here but they seem to do at least some good. any thoughts or comments on this?
Link Building | | dad7more0 -
Links Through Banners are good for SEO?
Hi, I am planning to get to an agreement with some blogs to have my banner that link to my site. My question: Is this Good for SEO, Bad or Neutral? Thanks in advance, Maria Jesus
Link Building | | goperformancelabs0 -
Please have a look at the SEO of our site
Hi, Could you look at nlpca(dot)com and give me feedback and hints about the on -page SEO of our site, as well as any suggestions of link building strategies to move us up to first for the head term "NLP" as well as the long tail Thank you, Bob
Link Building | | BobGW0
