Getting ranked on google
-
I help run a small real estate site in ireland www.aplacetorent.ie and Im in charge of seo. I have read lots of books over the last year or so and while they offer lots of advice some of them dont actually show you what to do. I have joined distilled and I think its the best thing i have done in the last few weeks and am learning a lot but if anyone has any advice i would be very grateful. Thank you
-
When you have competitiors that are a more well known and have a bigger budget than you..... you just need to come up with alternative keywords that are less competitive.
Think synonyms. By targeting a small niche you will get a better result than trying to compete for more competitive terms that your competitors already dominate.
Would also suggest releasing some positive PR. A newsworthy press release, eg. about a specific area/suburb that you have listings in will get you a good ranking in Google and link people back to your site.
There are a lot of newswires out there but I find Ireland to be a tough market in general so rather than starting with the 'big/expensive' newswires I would test how much coverage you get with these....
Free Distribution http://www.irishpressreleases.ie
Paid Distribution http://www.24-7pressrelease.com
-
i must say sorry if my comment hurts you anyway . you are doing great .. just follow the tips and you will be Okay
-
Will try the keywords and sitemap thank you but Idont think I have much of a chance with those other companies as they are owned by the bigest real estate site in ireland. Thank again
-
I have no experience in seo so its hit and miss sorry but i value your comments and am going to carry them out. I have to do everything as there is nobody else to do it at the moment as the site does not make any money.
-
-
Be sure your Meta titles and descriptions are unique, add value to the user and the grammar & spelling are correct.
-
Be sure your content flows and the keyword density is under 3% as a guideline. Use synonyms.
-
Remove keyword Meta tags. The only thing it is good for is letting your competitors know what keywords you are targeting.
-
Set up Google Analytics / Web tools.
-
Use Inner linking throughout your pages.
-
Set-up Sitemap & Robots.txt
-
Videos and Alt tags for images.
Follow these steps and you will climb the ranking in no time.
-
-
1. Redirect all non www version of the web page to with www versions
http://aplacetorent.ie/ should be redirected to http://www.aplacetorent.ie/
2. Set up canonical
http://www.aplacetorent.ie/index.asp
http://www.aplacetorent.ie/Both pages bear the same content. Set this URL as canonical - http://www.aplacetorent.ie/ to fix internal duplicate.
3. Remove meta keywords
This tag does not make any sense. Remove them from the website.
4. Writer proper meta description
This is what the home page of the website has got. Make it description. This is what Google shows in the SERP.
5. Logo and website URLs are different
6. Robots.txt file is missing
7. Custom 404 Error page is missing
8. Duplicate content in property listing pages
9. Most pages do not have any title
Last thing – are you serious that you are optimizing this website?
-
SEO 101
The first thing to do once you have built the website is submit a sitemap to Google.
If you are using Wordpress or similar there are a lot of free plugin's you could use to do this automatically for you. It important to have a sitemap so that search engines can navigate your website effectively and index each page.
Or the old fashioned way is to google 'submitting URL to google' and copy and pasting each URL. (not the best way but still can work).
To check which pages are indexed try site:http://www.aplacetorent.ie
Once google knows you exist you need to ensure you are targeting the right keywords for your market.
You can use http://www.xml-sitemaps.com/keyword-density-tool.html to check the keyword density for your on-page SEO. And then ensure your are using the same or similar keywords as the anchor text for inbound links to the site.
Next, ensure all of your social media sites are integrated into the website. Search engines are placing more and more importance on social presence so definitely get on top of that.
I work with a few clients in Ireland and find Google loves adverts.ie and boards.ie so see if you can use their services in anyway to assist with your link building efforts.
Hope this gives you something to start with
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I safely asume that links between subsites on a subdirectories based multisite will be treated as internal links within a single site by Google?
I am building a multisite network based in subdirectories (of the mainsite.com/site1 kind) where the main site is like a company site, and subsites are focused on brands or projects of that company. There will be links back and forth from the main site and the subsites, as if subsites were just categories or pages within the main site (they are hosted in subfolders of the main domain, after all). Now, Google's John Mueller has said: <<as far="" as="" their="" url="" structure="" is concerned,="" subdirectories="" are="" no="" different="" from="" pages="" and="" subpages="" on="" your="" main="" site.="" google="" will="" do="" its="" best="" to="" identify="" where="" sites="" separate="" using="" but="" the="" is="" same="" for="" a="" single="" site,="" you="" should="" assume="" that="" seo="" purposes,="" network="" be="" treated="" one="">></as> This sounds fine to me, except for the part "Google will do its best to identify where sites are separate", because then, if Google establishes that my multisite structure is actually a collection of different sites, links between subsites and mainsite would be considered backlinks between my own sites, which could be therefore considered a link wheel, that is, a kind of linking structure Google doesn't like. How can I make sure that Google understand my multisite as a unique site? P.S. - The reason I chose this multisite structure, instead of hosting brands in categories of the main site, is that if I use the subdirectories based multisite feature I will be able to map a TLD domain to any of my brands (subsites) whenever I'd choose to give that brand a more distinct profile, as if it really was a different website.
Web Design | | PabloCulebras0 -
I am Using <noscript>in All Webpage and google not Crawl my site automatically any solution</noscript>
| |
Web Design | | ahtisham2018
| | <noscript></span></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><meta http-equiv="refresh" content="0;url=errorPages/content-blocked.jsp?reason=js"></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><span class="html-tag"></noscript> | and Please tell me effect on seo or not1 -
We added hundreds of pages to our website & restructured the layout to include 3 additional locations within the sub-pages, same brand/domain name. How long could Google take to crawl/index the new pages and rank the keywords used within those pages?
We added hundreds of pages to our website & restructured the layout to include 3 additional locations within the sub-pages, same brand/domain name. The 3 locations old domains were redirected to their sites within our main brand domain. How long could Google take to crawl/index the new pages and rank the keywords used within those pages? And possibly increase our domain authority hopefully? We didn't want our brand spread out over multiple websites/domains on the internet. This also allowed for more content to be written on pages, per each of our locations service's, as well.
Web Design | | BurgSimpson0 -
In Wordpress getting marked as duplicate content for tags
Moz is marking 11 high priority items for duplicate content. Just switched to wordpress and publishing articles for the site but only have a few. The problem is on the tag pages. Since there aren't very many articles so when you go to the tag pages it lists one or two articles and hence there are pages with duplicate content. Most of the articles have the same tags / categories. Perhaps I'm using too many tags and categories? I'm using about 7 tags and around 2 categories for each post / event. I've read the solution is using canonical tags but a little confused on which page I should use for the tag and then I believe I need to point the duplicate pages to the correct page. For example, I have two events that are for dances and both have the same tags. So when you visit, site.com/tags/dance or site.com/events both pages have the same articles listed. Which page do I select as having the original content? Does it matter? Does that make sense? Someone was also saying I could use the Yoast plugin to fix, but not really seeing anything in the Yoast tools. I also see 301 redirects mentioned as a solution but the tag pages will be changing as we add new articles and they have a purpose so not really seeing that as a solution.
Web Design | | limited70 -
Rankings Tanked After Redesign
This is my first Q & A, so thank you for your extended patience. Long story short, we moved platforms from Volusion to Big Commerce. We had a highly recommended company do our new redesign along with all applicable 301 redirects. They told us to expect a slight dip in traffic, but that it should bounce back before long.... especially with a cleaner, better organized site and better URL structure. Our new site went live on 2/8/13 and as of today, 4/17/13 our rankings are not getting any better. We've went from page 1 position 5 or so to midway down page 2 and even on to 3 for the same terms. I had stressed, and even paid extra for an extensive 301 redirect add-on, to ensure our rankings took as little of a beating as possible. Now I have no idea where to even begin. Since the launch, our Organic Google traffic has decreased by a whopping 82%! Any insight is very, very much appreciated.
Web Design | | josh3300 -
Does doubling up on domains increase my ranking?
I own two websites. One is older and contains the bulk of my content. The other is a web-based tool that has less written content, but is equally important to my business. For the sake of examples we'll call the older website "oldsite.com" and new website "newsite.com". Would it benefit my old site to direct traffic to the web-based tool using a domain like "newsite.oldsite.com"? What's the best way to integrate the two sites so I am not splitting my traffic?
Web Design | | Travis-W0 -
Are links from main page to inner pages will affect on ranking?
About 3 weeks ago I converted index.html to index.php. Both are 301 redirect to main url. Also I have about 70 links on main page pointing to internal pages. The Website is about 11 years old,and was on active link building . Is this conversion from html to php and also 70 links pointing to inner pages will affect on ranking?Since all links are passing juice to inner pages.
Web Design | | LosAngelesLimo0 -
Google Analtyics Conversion Tracking for Wordpress Life Coaching Site
Hello, How do I do conversion tracking for Google Analytics for this site: debidonner(dot)com She has a 'Thank You' page after you return from Paypal Thanks!
Web Design | | BobGW0