Question About Keyword Difficulty Report
-
If I am trying to assess the difficulty of ranking for a longtail keyword phrase that is 3 or more words long, should I put that phrase in quotes when I enter into the Keyword Analysis Tool or not? For example, let's say I want to see how hard it would be to rank for the phrase "best educational resources for teachers". Should I enter into the keywords analysis tool as "best educational resources for teachers" or just as best educational resources for teachers? Which one would give me the most accurate difficulty assessment for that phrase?
-
Good luck - hope I didn't steer you wrong I can't say I always follow the logic in these tools...however that's a totally different story!
-
Hah! That's really funny. Now I have to go try it.
-
Thanks Andrea and danatanseo. I was thinking the same thing. I was wondering because so far every keyword phrase that I have entered into the tool (no matter how ridiculous) has come back as moderately or extremely difficult to rank for. For example, the phrase "watermelon wrapped in barbwire" even comes back as highly competitive (53%) unless I enter it in in quotes. Most of the sites that rank for this silly phrase have low DA and PA.
-
Dana makes an interesting point of Boolean searches. Unless you're using a tool that specifically uses that method (like MyBuzz Metrics), most tools are set up to already assume it's one phrase and thus don't need quotes.
-
Hi Andy. I would enter it into the tool without quotes. I believe searching a term with quotes is a type of Boolean search that most real people don't take the time to use. Someone might correct me on the Boolean part, lol, but unless you're visitors are librarians I doubt they use quote, brackets etc when typing terms into the search bar. Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can an https: impact (not provided) keywords in Google Analytics? Meaning if I make my site https: will it provide any more keywords. If not how can I get this data?
I have a site that I'd love to have more keyword data on. Can making my site an https: site give me more keyword data than leaving my site an http: site? Thanks!
Competitive Research | | mattdinbrooklyn0 -
Does Keyword Spy Tool Work?
Does anyone have experience of using Keyword Spy? http://www.keywordspy.co.uk/ I wondered if its worth the money?
Competitive Research | | SamCUK0 -
Google Keyword Tool Alternatives
Hey All, So ever since Google shut down the Keyword Tool we have used the keyword planner and a few other tools only to find they aren't quite the same, I was wondering what everyone is using now to get there keyword research and average traffic estimates ? We previous used keyword tool for phrase match and now not much offers phrase match or provides us with what seems as accurate results. We have tried Word Tracker after a numerous amount of research to find a alternative to the keyword tool, and found that the results are very different from the Google Keyword Planner, 1 noticeable result would be of "Web Design Melbourne", in Word Tracker it showed the average search of 9,900 (per month or year I'm not sure) and we compared that to the Google Keyword Planner and it showed 3,000. I have looked over a number of tools and found they weren't quite what we are looking for (Word Tracker, SEMRush, Google Keyword Planner) so I have turned to the MOZ Community. So my first question for everyone would be: A) what do you use for Keyword research and average search estimates now (any good tools with phrase match)? B) If you have used Word Tracker have you found accurate results in your keyword research? If you have found any tools that have proved beneficial and useful please let me know 🙂 (paid or free) Thank you
Competitive Research | | KBB_Digital
Jake Crone0 -
Competitor's Ranking's Reports are Showing Blank Values for Rankings
When selecting competitors to see how they rank for specific terms in the ranking's report page here, it loads the page normally, but without any actual rankings. Where values should be, it lists all values as our competition not ranking whatsoever (for all competitors). I'm not sure if there is something we're doing wrong, or perhaps we just need to wait for a refresh, but if anybody could help out, that would be wonderful!
Competitive Research | | ACLens0 -
Reached No. 1 for my Keyword, what next?
Hi, After months of targeting, promoting etc... I have now reached Google.co.uk rank position 1 for my phrase "creative recreation trainers" and I stand at rank 3 on Google.com. I am happy with these results as this is the phrase I targeted and this is the brand I wanted to rank first for. But were do I go from here? I am thinking I change brand and try work some magic on that, but still continuing to add backlinks etc... to the Creative keyword phrase? What would people advise? Also can anyone do an analysis of any sort on that keyword phrase and/or the url http://www.designerboutique-online.com/all-clothing/creative-recreation/ and tell me some good points, bad points, what to do next and so on? Any help would be great. Thanks
Competitive Research | | YNWA0 -
Trying to rank against keyword in domain
I am trying to rank for let's say the keyword "their site" , my competitor has theirsite.com, with next to no seo but are ranking #1 , my site lets say is mysite.com/their-site my site is about the same age and has a PR of 4,their site has a PR of 0 and 2 backlinks, how difficult will it be to get to number 1, am at spot # 5 in google now. Thanks David
Competitive Research | | David750 -
SEO Strategy Questions on an International Domain
I'm going to try not to get too wordy with my question. Any help that could be provided would be much appreciated! We recently purchased a Germany-based company. They were using two domains (possibly more) for their website. Domain1 and Domain2. I'm sure for duplicate content reasons, only Domain1 ranked well. We in the US wanted to use Domain2, as it contains the brand name and would add legitimacy to our website in the US. Problem is that they also wanted to use it in Germany. So we split it using GeoDNS. Any international traffic goes to their server. Any US/Canada traffic goes to ours. From what I've read, we in the US should have the advantage here in terms of getting our pages indexed on Google, because Google will crawl from the US. So to Google, it should be as if we've changed all of our URLs. The problem is that Google has not recognized these changes for our homepage and it has been about a month since I submitted a sitemap and changed our geo-targeting to the US in Webmaster tools. They've picked up other pages of ours, but the Title and Meta descriptions for the homepage are in German still. We also rank about 23rd for our own brand name. Bing and Yahoo have picked up the changes without issue and we rank 2nd for our brand name. My other issue is that the old distributor in the US (whom we have replaced) is ranking first for our brand name. I'm working on increasing our inbound links, but is there anything else I could be doing to jump ahead of them in the rankings? Any tips would be appreciated. Thanks!
Competitive Research | | KathleenLTG0 -
How to gauge competitiveness on niche keywords
I'm looking to create a website selling a specific niche range of products. For example 'hair extensions.' Using opensite explorer it's fairly easy to guage the competition for similar websites focused on this niche only e.g www.hairextensionsworld.com - I just look at their authority, number of incoming links, anchortext links etc. However, I'm finding it more difficult to guage the competition if a large merchant, for example Amazon, has a page ranking for a specific keyphrase I'm after. Often the large merchant doesn't have a lot of external links to the specific page, but nonetheless it has power from being on the domain of the large merchant. Are there any good tools / metrics for guaging the competition of such pages? Page authority I guess is one? Thanks
Competitive Research | | Nicknak0