Social or SEO?
-
all,
would you consider social bookmarking to be part of an SEO package or a Social Media Package?
thanks
-
I don't think you can really separate the two. As Rand pointed out a few months ago, likes and tweets play an important part in ranking now. So I would consider it a necessity for an SEO to be able to maximize social media exposure.
-
I would say that social bookmarking is part of SEO and social media - it is effectively an element of social media, but it is also commonly used within link-building strategies.
Also, with social signals now included within Google's ranking criteria, SEO and social media are becoming even more closely connected.
Paul
-
Social media and SEO are inseparable. For SEO done the old school way it is now very difficult to bring a keyword to #1 and retain it especially if it is competitive. You may achieve rankings for long tailed keywords with minimal social media but it matters in the long run. Your SEO program should include different levels of social media programs based on pricing.
-
I also think it is more closely moves towards SEO and now is part of the SEO strategies.
-
Odd question as Social Media done correctly impacts SEO. So yes, social bookmarking is Social Media and it does impact SEO.
-
Social bookmarking should be part of an SEO package. But its important to remember that digg is not a social bookmarking website, it is a social news site. Social bookmarking in its purest form is just delicious, jumptags and the like. If you have a few dozen employees, have them maintain regular social bookmarking accounts. Have them use these accounts to bookmark all sorts of stuff. Then when you have a new client, they can integrate a few of the client's pages into their bookmarking profils. This way you don't look like a bunch of spammers or unnatural users.
-
The two most recent Whiteboard Friday videos on the topic of correlation showed that the top-ranking webpages in Google generally have a healthy amount of social media exposure. This suggests that Google is using social media data to determine rankings.
Based upon that social media promotion can legitimately be considered part of SEO. So the answer to your question would be "both".
However, I don't think that having a team of people or robots bookmarking content is the best way to go. Instead if you have content that gets bookmarked on its own merits you will not have to go to the effort of bookmarking.
If you have great content tossing it out to social media sites will be like tossing gasoline on a fire.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple language redirect, link building and social sharing
Hi all, I have 3 questions bother me for weeks, thanks advance for any answers. We are an online langauge school, provide many content about learn Chinese , the site is http://www.chinesetimeschool.com/ 1. Langauge issue. As you can see, It's a multiple language site, when a user first time visit the site, it redirects (302) the user to his own language. I have read many articles about this, most said 301 is good than 302. But 301 is a permanent redirect, so it can only implement on one language, right? For example, if we 301 redirect http://www.chinesetimeschool.com to http://www.chinesetimeschool.com/en-us/ for english speaking users, we have to use 302 redirect for other languages, ie, 302 redirect http://www.chinesetimeschool.com/ to http://www.chinesetimeschool.com/fr-fr/ for French speaking people. Or in other words, we cannot use 301 to redirect home page to different language page, right? In my understanding, it will mess up google which language page the home page redirects to. 2. Link building. Our editor created a lot content, but from Alexa we only see 85 links back, which means our content has few exposure. We want to get more links back especially for the English version, any advice? should we find a US company help us since we are in China not famliar with US? Any good company or guys good at link building/content exposure suggested? 3. Social sharing. We have around 300,000 followers on facebook, many content pages has hundreds of shares, for example, this page http://www.chinesetimeschool.com/en-us/articles/new-years-greetings-in-chinese/ has 129 shares and 333 likes (I use Moz open site explorer tool), but if I check http://www.chinesetimeschool.com/, only has 130 shares and 414 likes. So I think shares of a page won't be counted in the domain shares. This makes me thinking of 2 things:
Social Media | | mikecao
A. Will social shares of home page be more important than other pages? If so, we need share more of our home page.
B. Even if we have a lot page shares, I didn't see any google traffic changes (for at least half year), will it mean social page shares has very few influences to google seo? Many thanks!
Mike0 -
Is there a functional difference between the "google +1" button and the "G+"? Has there been any conclusive research done regarding their affect on SEO?
Google used to offer a +1 button but that seems to have gone away in favor of the new google +1 button or the G+ buttons. I am trying to determine which button I should add to pages on our site but since I am most importantly doing it for SEO impact, i want to make sure I add the correct button...if it matters. Thanks
Social Media | | djmay0 -
Offshore SEO Providers - Recommendation?
Hi Folks Has anyone had a very good experience with an offshore SEO provider who they would be happy to share? I am looking for a professional offshore firm to manage a 100 Long Tail key word campaign. Social Media, facebook campaign experience a bonus. Kind Thanks, Justin
Social Media | | jchapman50 -
Multiple Social Media Accounts
If I use multiple social media accounts to share-reshare on facebook, to increase the number of people that see my posts, do I need to somehow mask my IP from facebook/google? I only have one personal facebook account right now. I have been reading and am speculating that most SEO's use several facebook accounts. I know you have to build a facebook account that looks/feels real, but do you have to mask your IP address somehow to stop facebook/google from realizing you are one in the same...
Social Media | | JML11790 -
Social Noise - what counts?
Getting social signals is important it seems now. Is having a facebook comments box on your website where people can comment worth any social noise? if it posts to their facebook page its only seen by their friends, not google. So basically wondering do you get social signals of people commenting on your page in a facebook comments feature?
Social Media | | pauledwards0 -
First Attempt at Local SEO
Hi everyone, I've only been a member for a few days but this community is extremely supportive of one another, and I appreciate that very much. Here's my current project. I've done IM for awhile but now I'm helping a massage therapist with his personal brand here in Chicago. I've used the tools here to identify a few of the bigger sites and ten local keywords that he'd like to rank for - things like chicago massage, cheap massage therapy, and chicago reiki, his favorite. I'm currently getting him set up with Google Places properly so he shows up there. We have a Facebook and Twitter underway. We have a blog he can use if he wants - though I'm not sure how insistent he's going to stay. I'm planning a separate page targeting each of the keywords we're after. His competitors each have a couple local blogs talking about them, so I'm going to contact some local bloggers and offer them free massages in return for a review. He also is getting registered in some of the local business directories - mostly the ones I see the other sites already in. Finally, I was going to use some Build My Rank sites to bulk up his backlinks - maybe focus 10 on each keyword, with 5 going to the main keyword and 5 going to long tails. How does this sound for a simple, first SEO project? I'd love to hear some feedback, even if it's just "sounds great". I've never put one together for a client, and I'm thrilled/nervous. Thanks! Philip
Social Media | | philipbuuck0 -
What are current SEO Treads to improve your ranking
What are current SEO Treads to improve your ranking and increase the website Au What are the factors impacting SEO and how?
Social Media | | diyawards
How do you win over these Factors to ensure you get good results?
How do you measure these Factors (tools you use)?0 -
Being Blocked by Social Bookmarking sites based on IP
Creating a few (multiple) social bookmarking accounts at multiple sites and getting blocked based on IP (guessing). Disclaimer: a few, not volume here. What is the best way around this? Preferably something simple. Not savvy on VPN. Someone also mentioned Proxies, not sure the best approach on that one. Thanks!
Social Media | | bozzie3110