Internal linking on my webpages

[seoanalytics]

When I create internal links on my website should I use the keyword or at least a related keyword ( synonym ) every time...

I am asking because on my website it is hard to create links from one sub section to another subsection linking with a anchor text that relates to the other category.

For example in the travel industry it is hard to have a page that talks about Florida and on the page find a way to link the keywords, California , NY and Missouri ( other than listing those next to each other ... ) as they do not belong to my content about Florida but are all different states listed in my " states category "

If I link the words next to each other in the page Florida, such as "you should also check California, NY, Missouri etc... " does it carry any value doing that or does it need to be surrounded by text that is related  ?

Or is it better to list it in a menu on the right or left side on my page ? ( which one caries more value )

Or if I have the word beach in my Florida page and link it to California is it better even though the user doesn't know what he or she is going to find by clicking on beach ?

Thank you,

[UnderRugSwept]

We may be able to give a more complete answer if you had a link to the site in question.

[SaforwebDesign]

Hi

I think it would be better for you, list all your cities in a menu. If you have a lot of information to get inside every city, think about create a sub-domain for each city, but i think allways is better show all your info in your principal domain, because for google, every sub-domain is as a different domain.

I hope this can help you.