URL Re-Structure - Tracking success of it
-
Hi guys,
I was wondering what would be the best approach to track the success of a URL restructure?
What we plan to do is to implement the URL re-structure slowly by only having it on new pages which go live for property listings. Any previous listings will use the old URL structure. I thought it would be best to limit any potential problems by testing it on a smaller number of pages.
So my question really is, what metrics should I be looking at to determine the success of this given the fact that we remove any property listings once they get rented or sold?
-
Check your visitor flow, see if more people are going to the pages you are trying to direct them too.
Look at your bounce rate and bounce rate / drop off rates at each step of their navigation cycle and you can see how changing your structure has helped.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Console Crawl Errors/Not Found - Strange URLs
Hello, In Google Search Console under Crawl > Crawl Errors > Not found I have strange URLs like the following: https://www.domain.com//UbaOZ/
Reporting & Analytics | | chuck-layton
https://www.domain.com//UPhXZ/
https://www.domain.com//KaUpZ/WYdhZ/SnQZZ/MOcUZ/ There is no info in Linked From tab. Have you seen this type of error??
Does anyone know whats causing it??
How should it be fixed?? Thanks for reading and the help!0 -
Analytics - Video Tracking
Hello, As i've ended up confusing myself, I thought I would ask the moz community whether i'm on the correct track! I'm wanting full GA tracking on individual videos from our destination URL. In short I need the name of each video to have specific tracking. Example;
Reporting & Analytics | | Whittie
Video 1 (Apples)
Video 2 (Oranges)
Video 3 (Pears) We need to be able to see the amount of plays per session, per video. As well as any extras if possible, such as;
Watched 25%, watched 50%, watched 75%, video complete, video paused. If the following script is used; https://github.com/sanderheilbron/vimeo.ga.js As well as using the Google URL builder (https://support.google.com/analytics/answer/1033867?hl=en-GB) , what would be the best way to set each video to see the statistics within Google Analytics, so I can see how many plays the 'Apples' video has had. I think it is the ordering of the 'event, campaign, label etc' which has confused me. Many Thanks for any replies in advance, I appreciate it.0 -
Subdomain tracking in GA
Hi Moz community. Wonder if you could help us out with a baffling Analytics issue. Are there any reasons why the _setDomainName() function in Google Analytics wouldn't track across subdomains correctly? We have been seeing visits to a subdomain come up as referral traffic, even after implementing the right tracking code. Would be interested to hear everyone's thoughts on this. Thanks in advance.
Reporting & Analytics | | mrdavidingram1 -
Question about cannonical URLs for a site redesign
Hello folks, I've redesigned a site completely and I ended up changing their CMS to wordpress as well. So their URLs which mostly ended in .html and folder organization have been thrown completely out the window with wordpress' '/' format. I'm just wondering what the best way is to approach retaining all the site's previous "link juice". What should I be doing here? How do I make sure their organic rankings don't fall? (They've left their previous SEO firm so they can't help me out on this). Thanks!
Reporting & Analytics | | seonubblet0 -
Google Analytics Not Tracking 100% of Visits?
Hi all, We're having an issue with Analytics where we are getting different figures from what Silver Pop are saying. For example email campaign A sent via Silver Pop, with Google Analytics tracking code show's 50 unique clicks in Silver Pop. Looking at Google Analytics there are only 10 visits from that campaign. So I thought it could be something with the tracking, but there wasn't a significant rise in web visits = either Google Analytics is not recording visits properly or Silver Pop figures are wrong. I'm more inclined to think that it's something to do with Google Analytics. Has anyone come across something similar? Where one system is showing you X amount of visits but the figures on Google Analytics don't add up? A few quick things already covered: Double checked the links have been tracked properly, but this doesn't explain the low increase in web visits generally We've double checked that Google Analytics tracking code is properly installed (and it is / was at the time of send). Any help would be much appreciated! Thanks guys.
Reporting & Analytics | | RKHStaff1 -
Google Analytics Tracking Code Queries
Hello, I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic. I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using . My questions are: Am I right to want to use individual profiles over web properties. If not please explain why. When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains. If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data? When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked? The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split? I have done a lot of reading but seem to be going around in circles, so your help is much appreciated! Thanks,
Reporting & Analytics | | Unity
Dinny0 -
Google Analytics & AdWords Conversion Tracking
I have Google Analytics implemented on my site and have goals/funnels set up to track the conversion process. I have just started an AdWords campaign but can't see/track conversions from it. Do I need to implement both Google Analytics AND AdWords scripits on the page?
Reporting & Analytics | | mj7750 -
Tracking Email campaign
I generated the following URL to track visits from newsletter. http://www.example.com/ ?utm_source=newsletter1&utm_medium=email&utm_campaign=newletter2109 Do i have to use this link in our email ? My question is it looks ugly. How do i shorten this ? Using bit.ly ? But isn't it true that URL shortening services such as bitly, as some can increase the likelihood of email being marked as spam
Reporting & Analytics | | seoug_20051
