Content Marketing Strategy for a Solar Panel Shop

[loevgaard]

Hi everybody

Everybody's talking about content marketing strategies these days and the videos from MozCon has definitely been a great inspiration for me.

I have a customer who sells solar panels (wiki) here in Denmark and they are more or less hooked on the idea of investing long term.

And this is where I wanna ask you guys for ideas to this strategy. I'm open to anything from overall guidelines to specific ideas on content.

I hope you will chip in, thanks a lot

[GoodAtMarketing]

HI  loevgaard,

Solar panels are green and creating content should not be too challenging. The challenge is finding the right social media outlets or industry leading editors to help get your content visibility. IMO if your content will educate, entertain, or guide a user it is not enough.

I would use followerwonk to find real people that are in this niche, talking about it and getting social interaction. Network with them, earn their trust by reading and innovating. Once you network with the industry gurus you will be able to create the content they will want to share, or better yet link to off of your blog

Hope this helps.

[David_ODonnell]

Re ideas for content, start by finding out what people actually want to know about the product.

For example try using Google's auto complete feature <-- link to screen shot examples.

Find out what is already ranking for those keywords, then produce better content than those results.

You can take it up a notch by using http://ubersuggest.org

Good luck!

[acs111]

The first thing is to start getting some regular traffic from your articles.

Start with evergreen content with titles such as ' the benefits of ...' or 'top tips for saving energy' or ' what to look out for in choosing solar panels'. All these kind of searches will start generating traffic and links naturally.

Once you have a good basis of evergreen content you can start to have more of a mix of news articles.

This would be articles based around seasonal events such as 'saving money on your energy over christmas'. Also look for anything coming up over legislation that you can write articles about to become an authority on solar panels.

Try and produce the articles using Google plus authorship to help with the ranking and again to help build up trust and authority. Post all articles to your google plus profile. Facebook also may help with some unique articles, polls and sponsored stories.

Does the company have any success stories where you could perhaps produce a video? Dont just think of content marketing as just content. It could include infographics, video and whitepapers.

[Personnel_Concept]

find out some blog sites in similar niche which accept guest blogger. Write blogs on conserving energy etc and get links from there (But you need to win the trust of site admin first through active participation). Use Open site explorer to find out where your competitors are getting links from. This will give you an idea about the sites in your niche. Then try to get links from there.