How to remove negative media that is effecting the barnd
-
We have a client that is a reorganised business and brand. But a newspaper has posted some negative video and that is coming up on 2<sup>nd</sup> position when you type in the client name in google. The client also paid a company to try and reduce its positioning but no joy yet on that front.
The client is now thinking of rebranding his complete business he also have first page positions on his major keywords but the issue is that when a customer or potential customer reads that story etc it harms them and it will only get worse. The worst example being one of our salespeople sold 10 Items to a customer for £*k and before he got home the customer cancelled saying he had read the story on the internet!!
Also our competitors use it in the home to rubbish them all the time.
The market this year has been very tough for us and its half what it was last year
What would be your advice please ?
-
Should we go for a brand new site with no association with the current brand name?
-
Or how can we remove that one site negative video, we have contacted the editor who has refused to take off the news by the way that news was posted last year.
-
-
THis is what we call "reputation management" I would first make sure to build some social media accounts and get them to rank under you site..
ie. Your Site:www.yourbrand.com
LinkedIn:www.LinkedIn.com/yourbrand
Twitter:www.Twitter.com/yourbrand
Google+:www.Google+.com/yourbrand
Facebook:www.facebook.com/yourbrand
These social media accounts would need to be active and used everyday posting relevant stuff and adding relevant people.
There are many things you can do for reputation management, it can be challenging if the site you are up against has a strong site. Here are some useful references:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do review sites like consumer affairs negatively affect SERPs?
Hey all, So when googling the name of our site we see consumer affairs pop up around 5th with a 1 star rating. These negative reviews are mostly spammy (competitors, etc.) since we have an awesome support team that deals with all unhappy members very effectively. We reached out to CA and they came back asking for $10k+ (highway robbery) to "help us improve our rating." My question is: do poor ratings on review sites like these negatively affect your SERPs? And if so, how can we work to combat their effect? Thanks in advance, Roman
Branding | | Dynata_panel_marketing1 -
Two Domains, which one should be used on Social Media platforms?
I have a client who changed from a Branded Domain (301 redirected this domain) to a Partial Match Domain, using the city in the domain for rich keyword. I take care of their Social Media platforms (i.e., Facebook, Google+, Twitter, etc.). These social networks used the Branded Domain (with the company name in the domain) for years, now the new web designer is asking that we change Username and Domain to the new Partial Match Domain, which is very "generic" not mentioning the company name. I am reluctant to change for branding mention purposes. Does anyone have any advice?
Branding | | Artistic0 -
Changing Social Media Profiles Name
Hi Mozzers, A client is thinking about changing their social media handles to shorten them to just their brand name as opposed to brand name plus the word 'apparel'. What is the implications of doing this and does the link change from facebook/brand-apparel or does the URL stay the same? Thanks Gareth
Branding | | Bush_JSM0 -
Is it OK to have two similar business sites share their Social Media (just one FB, Twitter, LinkedIn, etc.)?
These two businesses are owned by the same company (industry is event planning). The parent company has been in business 20+ years and caters to a corporate crowd and the more recent company started by the parent caters to consumers (weddings). Would this have any negative seo implications if they share social media accounts? or is this perhaps just more of a strategic issue i gather. And i would gather that its best for each to have their own blog. Would greatly appreciate some insight!Thanks, Christian
Branding | | Sundance_Kidd0 -
Social Media Marketing Synergy
Hi all, Just a quick question. When creating social media profiles, should there be synergy between them in imagery. For example a fashion brand that has a lot of different styles. Would you have 2 completely different looks on say Twitter and Facebook? Or would you try to find a theme and stick with it? I have looked at other fashion brands and there is a mixed bag. Some have synergy, some don't. Is this a matter of opinion or is their a best practice? I don't think there is a right answer but I'd love some opinions / articles on it if poss! Thanks
Branding | | Jon_bangonline0 -
Should I remove our videos from DotSub.com to try & boost our Wistia videos?
Okay all you video SEO lovers, I had a thought today that I thought would make an interesting question. I have been using the tools at DotSub.com to transcribe our videos. The tools are great, and even better, free. We have about 80 videos on DotSub and all of these videos are also on our YouTube channel. Once I've completed the transcription, I've been exporting the .srt file and uploading them to YouTube to replace the God-awful machine transcriptions (sorry Google, but they are baaaadddd). Anyway, sometimes our DotSub video will outrank the same YouTube video, sometimes not. The 80 videos on DotSub have amassed about 10,000 views and a couple of translations...which is nice, I guess? Recently, we've begun experimenting with Wistia. Here is a search term for which our YouTube and DotSub video results pretty much flood page 1: "studiolive webinar" All of the DotSub videos also exist as Wistia videos on our Website and blog. For obvious reasons, we would rather have our Wistia videos rank in those three positions which right now are dominated by the DotSub versions. Should I remove the content from DotSub in order to try to get the Wistia videos to rank instead? Or should I leave them all there? I should probably add that we do have Wistia videos that are outranking both Dotsub and Youtube versions of the exact same videos...so I know that's possible. I'm just wondering if by leaving all of these videos up at DotSub if we are cannibalizing our potential at ranking for videos that link back to our site? What do you think?
Branding | | danatanseo0 -
How To Remove Unwanted Search Query from 'Related Searches'
Currently, when I run a search for my company's website, one of the listings in my
Branding | | NiallSmith
"searches related to <my search="" query="">" is:</my> <my company="">scam</my> Does anyone know how to change the queries that appear in the 'related searches' section of the search results page?0 -
Separate social media accounts for 1 biz w/ multiple locations?
I'm managing a hospital that is acquiring several locations. Are there advantages to having a Facebook and Twitter account for each location? Or is it SEO smart to use one account for discussing all properties? Thank you,
Branding | | GravitateMCC0