Local SEO Title-Tag Optimization
-
Hi Everyone!
A bit of a greenhorn SEO here, and I'm trying to learn a bit more about some of the best practices in local SEO. I'm wondering if anyone can help me with the following scenario:
Business: Dental Care & Surgery
Location: Springfield IN
Name: Springfield Dental Care Experts (example)
Website: 18 content pages, pages dedicated to each service
Since there are 18 pages to work with, there are plenty of places for us to mix-up the title tags. However, I am still unclear as to what the best way would be to do this. I understand that the Geo-modifiers should go at the front, and that the brand name is considered optional.
Would tags such as this make sense?
Springfield IN Dentist | Springfield Dental Care Experts
Nearby town
Mountainview IN Dental Care | Springfield Dental Care Experts
Last question:
The website has pages for each of the services offered by the dentist, ex: Dental Cleanings, Consultations, Fillings, Surgery, etc. Should each of the pages be included in the title tag?
Springfield IN Dentist | Springfield Dental Care Experts - Dental Surgery
My concern is that buy adding this, the title tag would be too long.
Thank you for taking the time to read and respond!
-
Hmm. Yeah, I was planning on diversifying the keywords on each of the pages, using phrases that are getting traffic for a particular area.
There seems to be a lack of well-established "best practices" for local SEO title tags, and this is something I've been trying to nail down for a couple of months. I hear that geo modifiers should go before any keywords, are you suggesting maybe this isn't the best approach?
Contact Us - Springfield IN Dentistry | Springfield Dental Care Experts
Dental Surgery - Springfield IN Dental Surgery | Springfield Dental Care Experts
Thanks!
-
You should not use the same keyword in all title tags. So this would be the wrong way to do things
Springfield IN Dentist | Springfield Dental Care Experts - Dental Surgery
Springfield IN Dentist | Springfield Dental Care Experts - Dental Fillings
For city specific keywords first make sure they get traffic by doing some research. If they do then you can target those kinds of phrases within the site.
If not I would target generic phrases such as "dental surgery" and have locations pages set up to assist with your geo targeting.
-
Title tags should be used to give a title for that page.
I would go for (Example)
Page Title - Keyword | Brand Name
So for a contact page, this would be:
Contact Us - Springfield IN Dentist | Springfield Dental Care Experts
Consider a user who is looking at a page full of websites in the SERPS. You want them to easily identify what the page is, as well as the company that the page is for.
Your homepage could be something different, like:
Springfield IN Dentist - Springfields leading dental care | Springfield Dental Care Experts
If this is too long, look at shortening the brand name
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Tag Value on SEO
Do product tags for ecommerce sites have any benefit to SEO? Or are they redundant? i.e. thespacecollective.com/astronaut-moldavite-pendant (tags appear below the product name on the right)
On-Page Optimization | | moon-boots0 -
SEO optimization for popular long-tail content
I was wondering if you all have tips / best practices to SEO-optimize new pages created for popular long-tail queries, as well as recommendations to assure we don't have duplicate content issues.
On-Page Optimization | | CuriosityMedia0 -
Avoiding Duplicate Title Tags and Duplicate Content
Hi - I have a question on how to both avoid duplicate title tags and duplicate content AND still create a good user experience. I have a lot of SEO basics to do as the company has not done any SEO to this point. I work for a small cruise line. We have a page for each cruise. Each cruise is associated with a unique itinerary. However the ports of call are not necessarily unique to each itinerary. For each port on the itinerary there are also a set of excursions and if the port is the embark/disembark port, hotels that are associated. The availability of the excursions and hotels depends on the dates associated with the cruise. Today, we have two pages associated with each cruise for the excursions and hotels: mycruisecompany.com/cruise/name-of-cruise/port/excursion/?date=dateinport mycruisecompany.com/cruise/name-of-cruise/port/hotel/?date=dateinport When someone navigates to these pages, they can see a list of relevant content. From a user perspective the list I see is only associated with the relevant date (which is determined by a set of query parameters). Unfortunately, there are situations where the same content is on multiple pages. For instance the exact same set of hotels or excursions might be available for two different cruises or on multiple dates of the same cruise. This is causing a couple of different challenges. For instance, with regard to title tags, we have <title>Hotels in Rome</title> multiple times. I know that isn't good. If I tried to just have a hub page with hotels and a hub page with excursions available from each cruise and then a page for each hotel and excursion, each with a unique title tag, then the challenge is that I don't know how to not make the customer have to work through whether the hotel they are looking for is actually available on the dates in question. So while I can guarantee unique content/title tags, I end up asking the user to think too much. Thoughts?
On-Page Optimization | | Marston_Gould1 -
Is this (title) keyword stuffing?
"Animated Explainer Videos by Wick Video" "Video" is used twice. Could this hurt us?
On-Page Optimization | | WickVideo0 -
Title Tag duplication.
Hi Guys/Gals, We do a lot of work in a very competitive space (personal injury) and are having an internal debate on the best way to implement title tags for new sites. We understand that keywords, title tags, etc., don't possess the power they once did, but we have yet to see conclusive proof of this in our space. The vast majority of competitors still rank very well for keyword focused content, title tags, etc., while having average link profiles and little content. We write a lot of content for our clients and want to know if someone can offer their opinion on the question that follows this example: "Top 5 Injuries Caused by T-Bone Collisions | Indiana Accident Lawyer" Would it seem repetitive or manipulative to construct title tags as shown, always placing "Indiana Accident Attorney" or "Indianapolis Accident Lawyer," or similar of at the end of each title tag? Thanks, gang!
On-Page Optimization | | Wayne760 -
Optimizing web page
Hi I have implemented most of the suggestions, which are offered threw SEOMOZ on our web site www.zaposlitev.net. But rankings are not improving. Could anyone help please? Thanks Tomaz
On-Page Optimization | | tomaz770 -
Title tag formatting
So I thought I had Title tags cracked... Unique to each page Priority phrases at the start Under 70 characters inc spaces No spamming of keyword phrase Brand at the end But do people believe that this structure is bad? <keyword 1="" phrase="">| <keyword 2="" phrase="">|<brand></brand></keyword></keyword> and that Title tags should now be structure more like full sentences? And does using the same keyword phrase on several pages dilute or cannibalize results? Thanks
On-Page Optimization | | ToonyWoony
Kate0 -
Canonical URL Tag
Hi, I have two pages that are identical on my site: http://www.absolutepower.nl/creatine-monohydraat and http://www.absolutepower.nl/CREATINE/creatine-monohydraat Should I use the canonical URL tag in this case? Thanks, Jasper
On-Page Optimization | | Japking0