Are on-page optimization tools becoming outdated?
-
So from what I've noticed, Google is using a lot of semantics in their algorithm. When it comes to using a tool to determine on-page, keyword/phrase factors, most on-page optimization tools check exact matches and give you a rating and suggestion based on that. What about synonyms and "natural", related terms?
My question is, are these tools becoming more inaccurate by not using semantic/synonym checks?
-
I am beginning to think that these factors as outline my @Journeyman actualyl can get you some penalty points. And end up reducing your overall ranking.
I think it is as Matt Cutts and Rand have being saying for ages. Write content for people not machines.
-
_Yes, there are some factors that I do not think apply any longer like - _
Keyword Usage in Bold/Strong/Emphasized/Italics
Keyword Usage in URL [not possible if you are targeting multiple keywords]
Keyword Usage in Image Alt Attribute [we should not be focusing on keywords only while creating alt tags for images]
Exact Keyword Usage in DocumentExact Keyword Usage in Page Title [not that important] -
I'm referring to on-page checkers that our clients are using to check for themselves (including SEOmoz's one), and it gets very difficult to explain to them why the tool isn't the most accurate. In the end it looks like we're not doing our job.
-
_I do not think you should be using on page tools for checking out keywords density and all that. No, these tools are obsolete long ago. But yes you can always use Screaming Frog for checking the following on page factors -
pages with duplicate meta data
Pages with double h1 tags
Pages with meta data
Pages with 301 and 404 response code_
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Knowledge Graph Tool
Hello All Mozzers (that makes us sound like fans of The Smiths), Is there a tool that shows if a keyword triggers a knowledge graph panel/box/result. I have a quite a few (100's) of informational searches I need to check and don't really want to do in manually. It would be good if the tool returned the knowledge graph answer and the URL. Thanks in advance and have a good weekend 🙂
Keyword Research | | highwayfive0 -
Tool for wildcard keyword suggestions
Like others, I have also been oblivious to the options which were uncovered in this article, using stars or underscores to uncover more keywords suggestions. However, I am trying to find a way to avoid the manual labour. Did any of you find a successful tool that automatically adds all the possible combinations of these wildcards to give a comprehensive lists of suggestions? I am looking for a tool that also included my country (.nl).
Keyword Research | | Entertainment0 -
What tools do you use to find phrase keyword search volume?
I used to use Google Adwords to find broad, phrase and exact search volumes, but now Google only provides exact. Does anyone have any tools or other ways to find phrase search volume?
Keyword Research | | Scratch_MM0 -
How would you optimise a site for close variations of a keyword, such as [data capture + application/app/software/technology/tool/solution]
Hey all, We're a data capture app looking to optimise our site: akkroo.com. There are lots of industry-specific & use-case-based content pages we can create, but how should we optimise our site to capture traffic for keywords that could (almost) be classified as synonyms? Particularly, I'm thinking keywords such as: data capture app data capture application data capture software data capture tool data capture tools data capture technology etc. My industry-specific pages will all have completely unique content, but I'm struggling to work out how I should architecture pages that target keywords that are almost identical, such as the list above. The content on these pages would technically be 'unique', but each page would be very similar to one another. And how would we link to these pages internally? I can't really see it adding to the user experience, but I can't see how I can target all of these keywords without having individual pages for each... Thanks in advance for any help that can be shared; appreciate it! Brian
Keyword Research | | brandrsn0 -
How can I easily track multiple keywords for multiple pages?
We are creating landing pages to target keywords, and would like to be able to have something set up so at a glance we can see each page's rank for its targeted keyword. For example, if we have pages with the URLs of example.com/sites/purple-widgets, example.com/sites/purple-widgets-for-cheap, example.com/sites/cheap-purple-widgets, etc., we'd like to see the rank of each of those pages for their respective keyword ("purple widgets", "purple widget for cheap", "cheap purple widgets", etc.). Any suggestions?
Keyword Research | | brandonRT0 -
Keyword Difficulty Tool --------- Do I Need Any Other Kw Research Tool
NOTE: Lost on how to use this keyword difficulty tool, what is the objective of this tool - I am using micro niche finder which tells me how difficult a kw will be to rank for based on backlinks to that kw phrase ( ANY TRAINING VIDEOS ON SEOMOZ FOR THIS TOOL ) Need what is the quick takeaway of the use and benefit of this tool Is this kw research tool on seomoz Similar or Differeent to market samari or google free kw research adwords tool ? If it is similar to wordtracker or google free adwords research tool then how is it similar and then how does it differ ? I guess what I am trying to gather where does it get its data from wordtrakcer have their own unique data it pulls from different data centers from the various different search engines if I remember correctly ... Just ran the report offered at keyword difficulty and was asked compare these 10 top to a website address so I put mine the box there hope I did the right thing if not then what i did wrong !!!!!
Keyword Research | | helpwanted0 -
How to interpret the keyword tool?
I've played with the keyword tool a bit. Some keywords have 43% difficulty and some have 55%. What do these difficulty levels mean? I don't really know how to go about it.
Keyword Research | | sleepmaster0 -
Keyword Difficulty Tool
Hello, I've been using the above more and more - with some great results. I have just run a report for a brand term and that brand has the new style sitelinks - 12 in total. So the output from the Keyword Difficulty Tool is focussed solely on the main url and then 9 sitelinks, rather than 10 different domains. Is there anyway around this? What do people think I should do? Is it: a) ok to use the output or b) because the output is skewed to one domain is the data not robust enough or... c) something else?? Thanks Alex
Keyword Research | | alholliman0