Future-proof website to optimize SEO.
-
Hi All,
This is my first post and hopefully a question that could help others in similar positions.
Say we are trying to rank for the keyword "security testing tools".
Product name is "Sectest" and its a security testing tool.
*We currently have an "SEO" section that is purely good content and the idea with this is to be able to rank for "security testing tools" talking about what to expect and look for in such tools and relevant content - Linking to our product page at the end of it.
structure is brand.com/security-testing/tools and that would have a link to brank.com/products/sectest
Obviously product pages would get their meta tags and content re-written so we don't compete for the same keywords.
Is this approach optimal? or would google want us to link directly to the product page instead of "information" about security testing tools?
Nobody in our sector is taking this approach and we have already started it, but I am starting to wonder if I am getting into big trouble further down the line.
Thanks and best regards,
-
Hi there,
Although I do understand your reasoning, we have the resources and people quantity to focus on all things at once being a big a company. So at the present moment it wouldn't be a matter of prioritizing work - but rather - delivering the best future-proof strategy.
I don't mind doing the same as our competitors, but sometimes stepping out of the sheep line is good.
You do make a great and very valid point addressing that this is an extra step for the visitor and could lead to fewer conversions. This is holding me back a little bit.
But, if properly implemented, wouldn't a content focused site rank way better than a product page would?
I guess the real question is if prospects would really find value in the information about "security testing tools" or they would rather just get the product page instead.
But just looking from Google eyes, what do you think of this approach?
After re-reading my post I realize I might sound as if all I want is you to agree with me and justify my approach, I don't really. I would really value any honest thoughts and reasoning
.
-
Hi Jorge,
How are your competitors ranking for their approach by using security testing tools directly. If they are doing well then i would adopt the same strategy and try to beat them with quality backlinks and good on site optimization. SEO is not the only thing you have to worry about , you also should keep conversion rates in mind. By first taking the visitors to a security tools page and then your product page you are increasing your conversion funnel and this might impact your conversion rates. At the end of the day , it's all about sales/revenue/leads/ROI so you dont want to do anything to jeopardize your conversions. That one extra step that the visitor has to take might result in fewer conversions.
-
Just to make it clearer.
Our competitors seem to be using "security testing tools" directly in their product pages.
We would like to use "security testing tools" for a page with content on it and an introduction to our product and then link to our product page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Delay to rank for authority website versus new website
Hello, I have a website that has been existing for years. How long does it take if I have a good content on a page for it to rank ? I read here and that that it can take 4 to 6 months but it never says if it is for a brand new website or a old website that has an authority and some links. I also read that some people publish content and rank within a week on competitive keywords. So who is right, what is there to read in between the lines ?
Intermediate & Advanced SEO | | seoanalytics0 -
Any Angular2 SEOs?
We are having a few issues with blog integration into an Angular2 website and would love an SEO referral. Thanks
Intermediate & Advanced SEO | | vinadvisor0 -
Problems with a website-help
Soooooo, I did a crawl report on this site : www.greatwesternflooring.com and this was what was on the report. This is a dnn site. I'm guessing the site has a redirect loop given the http status code. Can anyone help me with a fix. (the developers have said there is no redirect on the site......clearly there is....) | http://www.greatwesternflooring.com/ | 2015-01-07T21:32:25Z | 609 : Redirect to already-visited URL received for page request. | Error attempting to request page; see title for details. | 302 | http://www.greatwesternflooring.com | <colgroup><col width="319"> <col width="144"> <col width="378"> <col span="39" width="64"></colgroup>
Intermediate & Advanced SEO | | Britewave
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |0 -
How to lay off your SEO compnay?
I have decided to replace my seo company. The pint is this company has been partly my developer too. So he has set up a demo server of my website. 1- Should I be worried about duplicate material when I end my cooperation with this company(The demo server) 2- Should I be worried that if they do not like it, they go and delete all the submitted materials and destroy my pages rankings? Thanks all
Intermediate & Advanced SEO | | AlirezaHamidian0 -
Convertinh Website for Mobile ?
Dear All, My website (a rental website where you can hire anything online) currently has approx 1/3 of it's traffic from mobile devices , ipads, iphones, blackberry , HTC etc etc. The bounce rate is slightly higher for these at 47% but we have not optimised our site to be mobile friendly as yet. This is something I want to do. Do we just make it fit well into a 320 pixel screen or should we do new wire frames etc and essentially make a cut down website just for mobile. One of the things I know we will do is to make it pick up someones location and retrieve results nearest to them but is there any other do's and don'ts when going down the mobile route ?. I seem to find conflicting infomation when researching this , one example is about using a different url for mobile , one site says it gets you more traffic whilst another says don't use a different url. Also does anyone know of any good tips or sites where I can get some useful info about making the site Mobile Friendly >? thanks Sarah.
Intermediate & Advanced SEO | | SarahCollins0 -
Optimize short tail keyword by optimizing long tail keyword
Many SEO's said that if i have a keyword suppose 'coat stand' that is very competitive and second keyword is 'cheap coat stand' that is less competitive .If we promote long tail keyword (cheap coat stand) than ranking of 'coat stand' will improve.Is it true?
Intermediate & Advanced SEO | | Alick3000 -
Predictive SEO
Hello all, I am trying to perform a predictive competitive SEO analysis to estimate what I will need to do to surpass my competitors. I am unsure of how to do this and would like some advice or link to an article. What I am trying to do is predict where I can rank in three months, six months and one year as well as what I need to do compared to my competitors. Specifically also to estimate how many links I would need to acquire to both my page as well as domain. I have already pulled my competitors domain links, page links, and age. Adam
Intermediate & Advanced SEO | | digitalops0 -
What are the most underrated SEO tactics?
Looking over the discussion of underrated SEO tactics at http://sphinn.com/story/178993/ , I'm curious if folks here have any favorite SEO tactics that they feel are ignored, underrated, or somehow not appreciated by the community at large. Any thoughts? Among the tactics listed in the Sphinn post: Blog commenting Analytics to identify low-hanging keyword fruit Getting your site set up properly at the server level Unique and relevant imagery Internal links Google Place page optimization Several more... Any others that should be included? I'd personally add segmenting your keyword traffic into trademark (those that mention your brand name) versus non-trademark segments for more thorough analysis.
Intermediate & Advanced SEO | | jcolman2