How to optimize for a product by two names
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So let us assume I am selling an item on my website and it comes in a large array of varieties. Let us also assume that this item is commonly referred to by two different names. (i.e. Cover & Case, Car & Automobile, Notepad & Notebook) Both of these names that are used, in regards to this product, have, for the sake of argument here, the exact same search volume.
I want to make sure that I rank for both terms. In my Title Tags I am currently thinking about the following methodology to help that cause.
"GE Motors Super Fast and Awesome Car / Automobile"
"Ghostwriter Kids Notebook / Notepad"
"Super Soft Pillow Cover / Case"
Notice I have the space in between the words and the / but my question is if this is necessary or not? What is Google's policy on how they view that / ?
Can I do this and still have Google see it as two different words?
"GE Motors Super Fast and Awesome Car/Automobile"
"Ghostwriter Kids Notebook/Notepad"
"Super Soft Pillow Cover/Case"
Apologies if this is a fairly basic question but cannot seem to find this information.
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Hi Thomas
This is really a nice question. I found a nice post on Is Google’s Synonym Matching Increasing?.
Also there is a good post on More info about synonyms at Google by Matt Cutts on Jan 2010.
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I would use the space for better readability. Even if Google disregards the / it's not going to replace it with a space so you would want that space there for separation of keywords.
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My understanding is that it disregards punctuation altogether.
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