How to optimize an about page for SEO. Best practices? Word count?
-
Does anyone have any advice on word count and best practice SEO for a blog about page or even a website about page?
-
Thank you!! Very much appreciated.
-
Thanks!
-
Thank you!
-
Thank you very much! This is most helpful.
-
I like Corey's ideas very much. I would add: a) don't forget links to those certifying org's, etc. and good anchor text; and b) that your primary audience is people -- include what will reinforce loyalty and interest, e.g., testimonials (which you can link to a testimonial page) and visual cues (logos, images about your services, etc.).
-
I agree with Corey and Fabio, 100%. I would suggest you to talk to your user on this page. Connect with them and use the language as it pertains to your specific audience. As for meta data, Corey again has some great advice there.
-
I wouldn't be so wrapped up in word count as I would be making that page valuable. An about page can have huge weight in a potential customer's faith in your company.
I do usually target some keywords to an about page, though. People search for companies as well as their services, and I would use company-oriented phrases in your title, meta, and copy. So, if you ran a digital strategy company in New York, you might title it like:
Digital Strategy Company | New York | (companyname)
Firm, agency, provider, etc. work well here as well, depending on the particular niche (AdWords keyword tool helps a lot with that). You could also get more geographic with it, and close some easier long-tail searches (for example, if you were in NYC, you might find people searching for SoHo, Midtown, Manhattan, or nearby villages and such). It usually doesn't take much more than saying "Hey, we're located near X, just down the road from Y, in Z.".
Or, you could get really crazy, and about weird minor niches that sometimes only the keyword tool will pick out. Like, do people care about you being certified in A, using B software, being compliant with C, having a charitable / environmental program like D. People search for some crazy stuff. Even if the volume is very low, competition for these sorts of things usually is too, and taking a few moments to consider usually adds up to a lot in the long-term.
-
I don't think you should focus on doing SEO for this page. You should create a content that a reader loves... maybe telling the site history or anything funny about the founders. You need to find a creative way to tell the readers the history of your company/website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pillar pages and blog pages
Hello, I was watching this video about pillar pages https://www.youtube.com/watch?v=Db3TpDZf_to and tried to apply it to my self but find it impossible to do (but maybe I am looking at it the wrong way). Let's say I want to rank on "Normandy bike tou"r. I created a pillar page about "Normandy bike tour" what would be the topics of the subpages boosting that pillar page. I know that it should be questions people have but in the tourism industry they don't have any, they just want us to make them dream !! I though about doing more general blog pages about things such as : Places to rent a bike in Normandy or in XYZ city ? ( related to biking) Or the landing sites in Normandy ? (not related to biking) Is it the way to do it, what do you recommend ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
Is it good practice to use "SAVE $1000's" in SEO titles and Meta Descriptions?
Our company sells a product system that will permanently waterproof almost anything. We market it as a DIY system. I am working on SEO titles and descriptions. This topic came up for discussion, if using "SAVE $1000's.." would help or hurt. We are trying to create an effective call to action, but we are wondering if search engines see it as click bait. Can you
Intermediate & Advanced SEO | | tyler.louth0 -
Best Practices for Converting PDFs to HTML
We're working with a client who gets about 80% of their organic, inbound search traffic from links to PDF files on their site. Obviously, this isn't ideal, because someone who just downloads a PDF file directly from a Google query is unlikely to interact with the site in any other way. I'm looking to develop a plan to convert those PDF files to HTML content, and try to get at least some of those visitors to convert into subscribers. What's the best way to go about this? My plan so far is: Develop HTML landing pages for each of the popular PDFs, with the content from the PDF, as well as the option to download the PDF with an email signup. Gradually implement 301 redirects for the existing PDFs, and see what that does to our inbound SEO traffic. I don't want to create a dip in traffic, although our current "direct to inbound" traffic is largely useless. Are their things I should watch out for? Will I get penalized by Google for redirecting a PDF to HTML content? Other things I should be aware of?
Intermediate & Advanced SEO | | atourgates0 -
Do Page Anchors Affect SEO?
Hi everyone, I've been researching for the past hour and I cannot find a definitive answer anywhere! Can someone tell me if page anchors affect SEO at all? I have a client that has 9 page anchors on one landing page on their website - which means if you were to scroll through their website, the page is really really long! I always thought that by using page anchors instead of sending users through to a dedicated landing page, ranking for those keywords makes it harder because a search spider will read all the content on that landing page and not know how to rank for individual keywords? Am I wrong? The client in particular sells furniture, so on their landing page they have page anchors that jump the user down to "tables" or "chairs" or "lighting" for example. You can then click on one of the product images listed in that section of the page anchor and go through to an individual product page. Can anyone shed any light on this? Thanks!
Intermediate & Advanced SEO | | Virginia-Girtz1 -
Best Practices
Okay this would be a piece of cake for most of you out there.. What are the best practices once you add a page or piece of content on your website with a new keyword that you have never used before but plan to use it with every relevant new page you add. How do you ensure that Google will crawl that page? Secondly, if you add the new keyword in the old pieces of content/ pages you have already published by editing the content to suit that keyword, how would you ensure that it gets crawled my Google. Thanks in advance
Intermediate & Advanced SEO | | LaythDajani0 -
Optimized page titles post penguin
Just a quick question to hear a few opinions on page titles in a post penguin/panda world. For example, we are working on a large downloads portal that offers Addons for games called FSX and FS2004... Page titles are currently as follows: Concorde for FSX - Civil Aircraft Downloads
Intermediate & Advanced SEO | | Peter264
British Airways Boeing 747 for FSX - Civil Aircraft Downloads
Quants Airbus A380 for FSX - Civil Aircraft Downloads I thought it would be beneficial to remove the boilerplate "Civil Aircraft Downloads" to stop the template effect in the titles. Yay or nay? Good idea or bad idea? Other ideas? Also, after removing that the titles would be as follows: British Airways Boeing 747 for FSX We still will have "for FSX" boiler plate text...is this okay? Perhaps we should remove the "for" and just have the title as "FSX Concorde" or "Concorde FSX" -what do you guys think? Are there any other title suggestions you guys can recommend? Your thoughts, tips and suggestions are very much appreciated.0 -
How to be a good SEO optimizer while competing with a good ranked Bad SEO optimizer?
My keywords are very competitive. My on page optimization report gives A grade for all the keywords I want to target to my Root domain. But my root domain does not show up on search engines for those same keywords. So thanks to SEOmoz i have managed to understand the place I lack is good link building. My competitors have done lot of link building through spamming, commenting on blogs, directories etc. Now according to good seo, this is not right. What do i do? I get digging more in it, i realized that i am getting traffic mostly for less globally searched keywords. But my competitors get high traffic from well searched keywords. How do i cope with such competition? Thanks
Intermediate & Advanced SEO | | MiddleEastSeo0