Google Autor Profiles in Big Companies
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I work for a big company and they want to use the google autor tag.
The goal is to get the rich snippets and better rankings in the future from having a trusworthy autor for each topic building up followers basically.
The problem is that the company does not want to pay employees to build up their own autor profiles/trust since an employee could leave the company any time and we would have to start from scratch building another autor profile.
Now I know that google only wants real people in google plus bla bla ... bla bla ...
How do you guys handle this problem? I thought of having our autors sharing one made up autor profile which is owned by the company.
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Maybe I'am wrong, but I've never seen snippets with a company logo in each blog posting so far.
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Isn't it possible to link your company's Google+ page through "rel=publisher" instead of linking personal Google+ profiles as authors. Or will this not give the same effect?
(Sorry, maybe I'm making this question more complex than it already was)
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69 times read and no answer. I'm going to tell you my personal opinion.
Your company has two ways:
A) Create imaginary profiles: 1 per workstation, and your different staff build up the company profiles. (I don't recomend this option because is bread for today and hunger for tomorrow)
B) Value your professional team: When a big (or small) company forgets the main resource of their own (their staff), usually the staff resign and create their own company or go work for your oppositors.
I don't know if is what you were waiting for. It's only my personal opinion.
By the way, when an author write a post at the domain company, where rich snippets are good configurated (company name too), and that autor write in differents blogs with different owner, the relevancy for this author will charge in every post. It must be similar than PR or DA. It's a flow authority, and it will be different depends of the work you build up and the differents "relevant authors" (for your KW) than links to you. Search for co-citation post here at SEOmoz.
I hope anything of this can help you.
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