Explanation of Facebook referral paths in Google Analytics
-
In the past month I have seen a huge increase in the visits + conversions from Facebook (which is obviously great). However, from Google Analytics it appears that most of my visits are not coming from my brand page.
Is there an explanation of what these referral paths mean?
Top Facebook referral paths:
/
/l.php
/home.php
/ajax/emu/end.php
/brand - much less visits than above URLs
-
Hi Sara,
Few days back we have done good discussion on this topic. Here is the URL:
http://www.seomoz.org/q/facebook-referral
Hope you like it...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Share from personal wall to fan page
Is it possible to share a post from someone's personal FB wall to a company fan page if they have the permissions set to allow this? I often get a message that a share was denied and I'm not sure if shares from personal to business fan pages are always denied or if this is controlled by the person's privacy settings.
Social Media | | ChristopherGlaeser0 -
Facebook Like Button or Like Box
Hi, A client has a FB like button on their website but is frustrated that those "likes" are disconnected from their company FB page. It is possible that they could change their website like button, to a like box, which will then mean people are liking their FB page and give them a greater opportunity for on-going engagement through FB. However, from an SEO perspective is it better for them to attract likes & potential sharing of their website content rather than their FB content? Thanks.
Social Media | | bjalc20110 -
How do you guestimate facebook brand searches?
Buongiorno from Weherby Uk 🙂 With brands all clamouring to get a stake in Facebook I wonder how many people actually search for brands on facebook. For example www.evian.com promote their facebook page on their bottles but how could you work out how many searches are entered in the facebook search box for evian as illustrated here:http://i216.photobucket.com/albums/cc53/zymurgy_bucket/facebook-search-volumes.jpg So my question is please: "How do you work out search volumes for search entries via facebook"? Thanks in advance 🙂
Social Media | | Nightwing0 -
Best option for Facebook Page/Usernames?
Hey guys My first post here! currently trialling seomoz and impressed so far 🙂 My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example: firstsecondthird.co.uk Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of: FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability) then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense? Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name? Any advice appreciated. PS hope this is under right topic- several others seemed applicable Thanks
Social Media | | redactuk0 -
Add Facebook Account - error
I'm trying to add our Facebook account so that we can review the reporting on this. I keep getting an error that says "Uh oh! We couldn't connect to your account on Facebook." I AM an administrator on this FB account. Anyone know how to get this to work? Thanks
Social Media | | SpearOne0 -
Google+ What account to use for business?
Ok, we have been pretty dismissive of Google+ but having read more and more about how it is now directly influencing search results (currently in the USA) we are going to suggest setting up accounts for business. The question is, which Google Account should be used for the business page? In the nice presentational video on Google+ the example business is a nice local bike shop, which is simple right? Just use the small business owners account. But what about larger clients? Who in the org should have the business page on their account? What if that individual leaves? Can the page be separated from that account? Should you use maybe a Google Apps for Business account? But the issue with that is you will obviously have no one in any circles to share that page with. It all seems to be too closely tied to the personal side of Google+ Any help would be great. Thanks.
Social Media | | CarlE0 -
What Facebook Content to Post
Hi, Our website is nlpca(dot)com facebook page: http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142 They recently added facebook. I told them for posting on the wall to do the following: Identify your target audience, possible people to like us Identify what they really really are searching for on Facebook and the web, and give it to them. How could we improve on this strategy. At first my boss wanted to post article sinippits and links to the articles, but I told him to create facebook content with the above (1) and (2) strategy Your thoughts?
Social Media | | BobGW0
