What more to do for such a client
-
Hi.. We have taken a automobile spare parts clients SEO deal. 4 keywords to work on and competition is not that great also. So looks good.
For the first 2 months, we have finished doing its social bookmarking, social blogging , few directory submission and thre complete onsite SEO.
Now for the new months, what should be the new plans ?
What all things we can do for those 4 keywords ?
I mean, what more methods to promote ?
For this month, I have a new plan. Find all the related websites and send a personalized email to all asking them for a Link exchange.
Tell me more.
-
I'm going to be a little harsh here.
Does this website know your level of experience? Are you charging them appropriate to your level of experience?
The methods that you have used so far are not likely to make a huge difference in today's world of SEO. And, depending on how you are going through with this campaign you have the potential to do harm. Be very careful about what anchor text you are using. Overdoing social bookmarks and directories can cause a site to be affected by Penguin. See http://www.seomoz.org/ugc/are-seos-destroying-small-businesses-a-penguin-story
Reciprocal linking done on a large scale can get a site penalized. A few reciprocal links are not going to get a client penalized but are not going to be terribly effective as compared to one way links.
If you are not certain what else you can do for SEO, it's totally ok to ask questions and learn what works to rank sites these days but be careful that you are not doing your learning (and making mistakes) on someone else's dollar and with someone else's livelihood.
-
ohh sorry did I mention the URL -
take your time, read this first ..
-
Please please do not kill that website. Whatever, you are doing is killing the website. As the website is in automobile industry, there are loads of things to do. Do you have a social media marketing plan ready? What about the local seo strategy? How is the online structure of the website? Do you have a content driven marketing plan? Are you reaching out to your targeted audience by blogger outreach? Are you utilizing the power of email marketing? What you are doing in the engagement front? What plan do you have to improve the usability of the website?
-
Agree wholeheartedly with Sean here.
Link exchange?! Instead of writing emails to webmasters, write meaningful, useful content in this niche. Examples would include auto spare parts guides (how to install, what to look for etc), comparison guides between brands/products etc etc.
-
Well said Sean
Iain - Reload Media
-
Let me just start with saying...stop and take a step back.
Above you mention a bunch of outdated (directory submission) or just bad techniques (link exchange). I suggest you take a look at the SeoMoz beginners guide first to see what is all involved in SEO and than start from the ground up
-
Hi,
If your on site optimization is done properly then your focus going forward should be on the 2 activities listed below:
-
Link Building
-
Social Media Optimization
Some posts below that you might find useful in your SEO planning:
Building a Monthly SEO Action Plan
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My client redesigned their site. Once it went live, ALL of their rankings disappeared. Even branding. Help?
Does anybody know why this might happen? When we made the new site, we just changed the skins. The source code was the same, the content was the same. Even when I search their brand name and their city, their URL won't show up. When I search their URL into Google, it won't even pull up their homepage: it only pulls up /contact-us and some other subpages. Any tips on what I should be looking out for?
Intermediate & Advanced SEO | | TaylorRHawkins1 -
One of our clients has a ranking anomaly happening...
Good afternoon, Mozzers! My boss and I noticed a weird thing happening in the rankings for one of our clients. Just in case the niche has anything to do with it, the client is an HVAC company. When my boss is in an incognito window and he googles "commercial HVAC Portland" - The client showed up at #8. BUT ---- When I googled the same keyword-string in an incognito window, the client showed up at #14. We are both on the same IP. And we did these searches within minutes of one another. Does anyone know why / how this might be happening? We'd love to hear your thoughts!
Intermediate & Advanced SEO | | TaylorRHawkins1 -
Getting client to spend the time writing article of authority
Hi, I've got an issue that I'm sure many of you are good at dealing with. I'm working with an authority in my client's industry. There is the president, who is definitely an authority. There is his wife, who has a name in the field, is an author in the field, but her name is not near as big as the president. I found a really, really good topic for content that is attracting links in the industry - one of the best content topics possible which really needed to be addressed on my client's website. I let them know that it needed to be an article of authority, but they had their assistant write it. It's good, she's talented - it's informative, interesting, has 2 embedded videos of the president talking, and is 1650 words. We haven't made the videos yet. The thing is, doesn't this need to be written by the authority - president. He's a slow writer with zero time, but I think it needs to be his voice with his name on it to attract links. He's super super busy though. Should I: 1. Suggest that the president do a thorough editing of the article and put his name on it. or 2. Have his wife (who has more time) do a thorough editing of the article and put her name on it. or 3. Leave it as is or 4. Have the president rewrite the entire article when he has time, which he would be resistant to. or 5. Have the president's wife rewrite the entire article, which she would be resistant to? What do you guys think with the little information I've given you?
Intermediate & Advanced SEO | | BobGW1 -
Client Question
Client Question - How much time this keyword takes to rank? Is there any tool or any calculation to find out the estimate time for a particular keyword?
Intermediate & Advanced SEO | | marknorman1 -
I need your brains please - client site dropped significantly in search since hummingbird
I need your support. I've been doing "SEO" for several years - but sticking to sustainable methods. No junk links Decent content Decent site etc The site is advisein.com and it was ranking well for several terms such as: best lsat prep best lsat preparation best lsat course etc. Also there are some youtube videos (with the google thumbnail) that were doing extremely well in search and even those dropped in the rankings. Can any of you tell if there are some glaring issues that I am missing that would make the website and youtube videos drop 30 - 40+ spots in SERP's over the past few months after dominating for the last 3 years? Thank you in advance and I welcome additional questions and any ides....
Intermediate & Advanced SEO | | Intergen0 -
How to optimize for local when client has a regus office?
Anyone know how to optimize for local when client has a regus office? I heard it doesn't work so well because the offices are temporary and so many have used the same exact address over and over. True? Any way around it? Thanks!!
Intermediate & Advanced SEO | | BBuck0 -
Client has country specific (.co.uk) but no international domain name
Is there any issue re: SEO? I usually go for a local and international domain just to protect brand but these guys only protected local .co.uk domain. I'm thinking there aren't any specific SEO implications, but please let me know if there are any...
Intermediate & Advanced SEO | | McTaggart0 -
A potential client who got busted !
We had a call this week from a company who have been using a SEO company providing link building services. The back links they have been generating are seriously dodgy back links ! www.jumpforfun.co.uk Here are some examples of the back links - http://www.utc.fr/interactions/?FORUM-DEBAT-quel-s-role-s-pour-les http://mad.blogtv.uol.com.br/2010/03/12/homenagens-ao-grande-cartunista-glauco http://medical.gate2finance.com/node/67 Yes a seriously dodgy back link profile ! He received the following email from google via webmaster tools - Dear site owner or webmaster of http://www.jumpforfun.co.uk/, We've detected that some of your site's pages may be using techniques that are outside Google's Webmaster Guidelines. Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes. We encourage you to make changes to your site so that it meets our quality guidelines. Once you've made these changes, please submit your site for reconsideration in Google's search results. If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request. If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support. Sincerely, Google Search Quality Team I mentioned to the client I would speak to the community on SEO moz to the owner of the site and see what opinions other SEO's would have on solving this issue.
Intermediate & Advanced SEO | | onlinemediadirect0