Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Using the Word "Free" in Metadata
-
Hi Forum!
I've searched previous questions, and couldn't find anything related to this. I know the word "free" when used in email marketing can trigger spam filters. If I use the word "free" in my metadata (title tag, description, and keywords just for fun) will I be penalized in any way?
Thanks!
-
Totally agree with Casey. Otherwise everyone that offers something for free would be penalized and we have an empty Internet. Imagine searching for a free e-book on SEO and Google says: "Sorry, but free is a spammy word so I won't show you any results.". That would be hilarious wouldn't it?
Do what Casey mentioned and you should be fine.
Some free advice..
kind regards
Jarno
-
You will not be penalized for using the word "free" in your metadata. Just make sure you have something free to offer and your description is not mis-leading.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many images should I use in structured data for a product?
We have a basic printing website that offers business cards. Each type of business card has a few product images. Should we use structured data for all the images, or just the main image? What is your opinion about this? Thanks in advance.
Intermediate & Advanced SEO | | Choice0 -
Should I use meta noindex and robots.txt disallow?
Hi, we have an alternate "list view" version of every one of our search results pages The list view has its own URL, indicated by a URL parameter I'm concerned about wasting our crawl budget on all these list view pages, which effectively doubles the amount of pages that need crawling When they were first launched, I had the noindex meta tag be placed on all list view pages, but I'm concerned that they are still being crawled Should I therefore go ahead and also apply a robots.txt disallow on that parameter to ensure that no crawling occurs? Or, will Googlebot/Bingbot also stop crawling that page over time? I assume that noindex still means "crawl"... Thanks 🙂
Intermediate & Advanced SEO | | ntcma0 -
Do I need to use rel="canonical" on pages with no external links?
I know having rel="canonical" for each page on my website is not a bad practice... but how necessary is it for pages that don't have any external links pointing to them? I have my own opinions on this, to be fair - but I'd love to get a consensus before I start trying to customize which URLs have/don't have it included. Thank you.
Intermediate & Advanced SEO | | Netrepid0 -
Is it better "nofollow" or "follow" links to external social pages?
Hello, I have four outbound links from my site home page taking users to join us on our social Network pages (Twitter, FB, YT and Google+). if you look at my site home page, you can find those 4 links as 4 large buttons on the right column of the page: http://www.virtualsheetmusic.com/ Here is my question: do you think it is better for me to add the rel="nofollow" directive to those 4 links or allow Google to follow? From a PR prospective, I am sure that would be better to apply the nofollow tag, but I would like Google to understand that we have a presence on those 4 social channels and to make clearly a correlation between our official website and our official social channels (and then to let Google understand that our social channels are legitimate and related to us), but I am afraid the nofollow directive could prevent that. What's the best move in this case? What do you suggest to do? Maybe the nofollow is irrelevant to allow Google to correlate our website to our legitimate social channels, but I am not sure about that. Any suggestions are very welcome. Thank you in advance!
Intermediate & Advanced SEO | | fablau9 -
Use of subdomains, subdirectories or both?
Hello, i would like your advice on a dilemma i am facing. I am working a new project that is going to release soon, thats a network of users with personal profiles seperated in categories for example lets say the categories are colors. So let say i am a member and i belong in red color categorie and i got a page where i update my personal information/cv/resume as well as a personal blog thats on that page. So the main site is giving the option to user to search for members by the criteria of color. My first idea is that all users should own a subdomain (and this is how its developed so far) thats easy to use and since the domain name is really small (just 3 letters) i believe subdomain worth since personal site will be easy to remember. My dilemma is should all users own a subdomain, a subdirectory or both and if both witch one should be the canonical? Since it said that search engines treat subdomains as different stand-alone sites, whats best for the main site? to show multiple search results with profiles in subdomains or subdirectories? What if i use both? meaning in search results i use search directory url for each profile while same time each profile owns a subdomains as well? and if so which one should be the canonical? Thanks in advance, C
Intermediate & Advanced SEO | | HaCos0 -
Meta Keywords: Should we use them or not?
I am working through our site and see that meta keywords are being used heavily and unnecessarily. Each of our info pages will have 2 or 3 keyword phrases built into them. Should we just duplicate the keyword phrases into the meta keyword field, should put in additional keywords beyond or not use it at all? Thoughts and opinions appreciated
Intermediate & Advanced SEO | | Towelsrus1 -
How long is it safe to use a 302 redirect?
Hi All, Lets assume there is site A and site B, both sites are live on the internet today as standalone businesses, but they sell very similar products. Site B has built up some link equity and will eventually become the domain for site A due to an organisational re-brand. For the time being however site A will remain, but site B needs to disappear temporarily, but not lose the link equity which has been built up against it. My current thinking is to 302 redirect site B to site A such that users and search bots accessing site B will be redirected to site A whilst leaving the link equity that exists against site B fully intact and allowing us to continue to grow it should we wish to. The question is, does anybody have a view on how long it is safe to use a 302 temporary redirect for? i.e., is 8-10 months to long. Thanks, Ben
Intermediate & Advanced SEO | | BenRush0