Ecommerce - Discussion of Article Topics
-
Hello,
My client is in a boring niche, not a lot of people linking anywhere. He needs good traffic within 3 and a half months.
After listening to people here at seomoz, we're making five 5000-10000 word articles on topics that
-
are useful to the customer
-
we can promote
The client is writing the information out himself and then a professional writer is going to put the final article together. We'll keep working it until it's a best-of-the-web
The most useful article we have come up with is all the details about "How to select a product" There's definitely enough information for an article there.
But we need to be able to promote one of the articles, and the thing that is most linked to that I've found are articles about the problems that the products solve. An article on that wouldn't be as useful to our customers.
Your thoughts?
-
-
Awesome, what great advice
-
Both
-
"My goal is to clearly describe the topic of the content with words that people will type into a search box."
Do you mean the words in the title or in the article are keywords?
-
I never use catchy titles. My goal is to clearly describe the topic of the content with words that people will type into a search box.
I am writing an article right now about how to make something. I am focusing on where to get the materials and what tools will be used (we sell tools and supplies)... but will also show all of the steps and the finished product.
I planned the project, visited several stores, visited several websites, purchased several items, had my webmaster take photos, have the project underway, will take photos of some key steps featuring tools and supplies, and photos of finished project.
It is going to be a nice article that will motivate people to buy from us. I expect it to attract traffic and convert visitors into buyers every month.
-
Priceless Advice!
Last Question Here:
EGOL, for that linked to topic I mentioned, does it have to be a catchy title about the problems solved by the products, or can can we include all that information under one article about how to select a product?
In other words, how much does the title have to match the topic that's linked to?
-
Making best-on-the-web content requires exertion, expenditure and acquiring the cooperation of others.
When I write an article, I don't hesitate to spend several days researching, purchase reference material, call people, email experts, collect data, go to a university, make a video (and reshoot to improve), attend a trade show to speak with people, spend hundreds (sometimes more) on photo props, have a photographer take photos (and retake them to please me), hire an artist to create an illustration (and tweak it several times), use Excel to graph data, contact people to license images.....
The goal is to create something awesome that people who see it will immediately be motivated to share.
You don't sit down and type something.
You think, you plan, you exert yourself. You go after the materials and information that you need to make it great.
It takes time. It's not cheap. Begin with that in mind.
-
Question for you EGOL: How can an article written by the site owner be best-of-the-web? The site owner knows all about what the customer have asked about and emailed about over the years, what all the industry products are, and a lot more, but he's not super-knowledgeable about the whole niche. How do we bridge the gap and make it best-of-the-web without hiring an expert?
Also, we found an excellent writer and do you think it would hurt for her to make the final result, telling her exactly what we want and giving her all the information? She knows the niche but she doesn't know the customers.
-
After listening to people here at seomoz, we're making five 5000-10000 word articles on topics that
This word count is awfully high. I suggest that you stop thinking about big numbers and again focus on quality.
The articles should be long enough to cover the topic in enough detail that it is "best on the web".
the thing that is most linked to that I've found are articles about the problems that the products solve. An article on that wouldn't be as useful to our customers.
This sounds like a lost opportunity. The most linked to is a great target.
Again, focus on quality and create content that blows the competition's feeble attempt out of the water.
-
As long as the article is more interactive, I don't see any problem. Most linked vs. more valued links will be an another discussion point.
Articles of the other types like the following also can be explored:
1. DIY - do it yourself
2. Creative ideas - e.g., Creative Christmas makeovers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have managed to land a few expert pieces on external sites for my company and would like to document that on our blog in the form of mini-blurbs which lead through to the article... but if I link back to it, is that bad practice?
Of course link sharing can be punishable if it is done to share juice, and I understand that on the surface it could look like link sharing, but in reality it would just be nice to document the different successes we've had. Thoughts?
Link Building | | MatthewWhatley1 -
I have just read an article that says no follows now leak link juice?
I have just been reading a really interesting article about link juice. The way I read the piece the author was saying that there has been a change in the way link juice is blocked with 'no follows.' The author seemed to say that there has been a change and now even if you add a 'no follow' onto a page that the page will still send link juice to that page. I may have read this wrong. I just wanted to check if anyone else had heard this at all? Many thanks
Link Building | | mblsolutions0 -
Content Marketing - Getting Webmaster to Link to Article
Hello, We're doing a niche article and we want to do a link building campaign around it. I'm not as interested in being linked to in resource sections - that will happen - but my question is for other links. What types of links am I looking for, is it guest posts - is that the best? If so, how do convince them to allow a guest post around an article? Thanks.
Link Building | | BobGW0 -
How to promote an ecommerce website?
I owe an ecommerce website and I don't know how to start with the SEO. I would be glad to hear some opinions and suggestions with how to start. Thanks!
Link Building | | Rephael0 -
Has anyone posted articles on beforeitsnews(dot)com?
Has anyone posted articles on beforeitsnews(dot)com? Is this site good/bad/a waste of time?
Link Building | | Linda-Vassily0 -
UK article websites
Hello world 🙂 I'm looking for good UK article websites that are allowing anchor text links. Something like Ezine Aticles ... I found the SEOMoz 400top directories, but I'm searching for something that will give to me anchor text links. It doesn't matter if the directories have strict moderation, actually it's better, I'm not using spinner or anything similar. Thanks.
Link Building | | VasilTasev0 -
Trying to get links to a pdp of an ecommerce site
hi all i am working for a ecommerce site doing seo and i am thinking of starting a blog for one of the brands im trying to rank for on the site and then have some links from the brandreview.co.uk/blog to the pdp page of the ecommerse site that im working for, is this a good way to go about things
Link Building | | Westernoriental0 -
Article Marketing
Hey Guys, I am currently doing article marketing for one of my terms on my dads site (I will not publicly post the url). We have been working to rank for this term for several years and are on the second page near the top, we want to be in the top 5 for the term and we are willing to spend any ammount of money it takes to learn this thing! We were introduced to article marketing not to long ago so we have hired content writers to write articles on our niche and then we are manually (I MYSELF) am going into article sites and listing the articles with a link back to our site with the anchored keyword txt (1 link per article). We have been doing 10 articles per keyword (there is several keywords we want to rank for) so we are spreading it out slowly building these article links. Is this the correct process or are we missing something? These are real UNIQUE articles only being put on 1 article site never being posted anywhere else.
Link Building | | shandaman0