What are the best tactics for SEO on a brand new site?
-
What is on everyones to do list when starting SEO work on a brand new site that has had no SEO work done in the past?
-
This sounds wonderful! Can you give an example?
-
I start with keyword research then on site optimization - Title tags content etc then i do a press release with anchor text links with pr web and then move on to top level directories. Then Find sites to introduce you to the world (depends on what type of site you are) Look at competitor back links for ideas - I hope this helps with a starting point .
-
Depends A LOT on the subject matter and intended audience of your content. Whenever possible allow for user generated content as well, similar to the Q & A section. If your users can get involved they will help you build links naturally.
Otherwise I am very similar to EGOL in my methods. Great content = Links.
-
Make sure you have the space and ability to publish great content - many sites don't offer the possibility to publish exceptional pieces of content (no blog, no flexible section, etc.) and therefore won't be able to take use of this way of attracting links. There are tons of sites out there which don't even have a news page ...
Once that's checked, be creative at the time of creating content and focus on promoting it appropriately in order to attract natural linkbuilding.
-
I know where my links might come from before I build content.
In the past when I did traditional linkbuilding I would find sites that ALREADY link out to content on other domains. I would study what they link to and then build either superior or complimentary content and then let them know what I have, hoping that I would get the link.
Today I do passive linkbuilding. I decide what might succeed on sites like stumbleupon, reddit and slashdot.... or on the blogs and news sites that cover my niche. Then just post the content on my site and visitors submit for me.
-
Love the answers!
Once all that is done, What about link building? What is the first few things everyone does?
-
I like that.... "Decide what success looks like." Nice.
Thumbs up!
-
Read the SEOmoz beginners guide. It's a great resource that can serve as a sort of how to/check list of activities to develop a good SEO foundation.
-
Other than have a great product? Decide what success looks like
You haven't given enough information really, but I start with Research, Information Architecture, Paper Dolls, UX, UI, goals and analytics.
Then SEO becomes easy
-
On a brand new site? Kickass content is needed before you can optimize or do effective linkbuilding.
But... before you create kickass content it is best to do some keyword research.
But... even before that it is important to determine if you have the resources needed to compete in that niche and a method of monetization.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I distributing Articles to the correct sites
I'm relatively new to the SEO world, however, I've landed myself a SEO job for a mobility bath, shower and wetroom company.
Link Building | | desktop_nev
I've optimize the pages and added links to directories BUT I would like to start gaining quality links. I've wrote articles, including keyword links, but I would like to know the best strategy to get articles distributed to generic/industry specific sites.
Any help will be greatly appreciated! Thanks in advance1 -
How do I best leverage second EMD domain with same keyword as an important page on my other site?
(Fictional domain names and keywords follow) Let's say I have an Adense site called Diets.com And on that site I've got 10 pages for the ten most popular diets, and each of those pages is optimized for the diet name. Let's imagine one of these pages is called, "The low-carb diet." Then I went out and purchased the domain name LowCarbDiet.com. How do I best use this new domain name? My options seem to be: 1. Build an adsense site on LowCarbDiet.com. But isn't it a problem when the the same owner of LowCardDiet.com and Diets.com are trying to rank for the same keyword? The new site would be trying to rank for "low carb diet" and so would the appropriate page on Diets.com. I think Google doesn't like this. True? 2. Make a one-page introductory informational site with no ads on the new LowCarbDiet.com. Have a prominent link from that site to the appropriate page on Diets.com for the reader to get "further information." This link with the proper anchor text should help boost the page in Diets.com in the SERPs. IF Google doesn't dislike that. SO...is one idea better than the other? Are neither a good idea? Is there a better way to utilize this new domain? It's important because this second domain name's keyword is about to get a huge amount of search traffic. The new, parked domain name is currently registered in the same name as the existing site's name. I could change the registration or privacy it, but I assume Google maintains records of all past registered owners, and if so, I can't really hide ownership.
Link Building | | bizzer0 -
Local SEO: Citation Consistency
My company manages local SEO campaigns for local-service SMBs (e.g. plumbers, dentists). One of the things we do is claim and manage directory listings. To provide trackable results, we apply tracking phone numbers to the directory listings, but those phone numbers don't match the phone number listed on the client's site. So we have a problem from a citation consistency standpoint. On the one hand, we'd like everything to be consistent -- business name, address and phone number -- to achieve citation consistency. On the other hand, we want to prove the value of what we're doing by showing the client data from tracked phone calls. Can we provide best-practice Local SEO and Maps Optimization - and achieve citation consistency - even if we're introducing inconsistency by using tracking numbers?
Link Building | | Aspirant10 -
New pages backlinking
Hello there, I have created a website that with some basic link building has been appearing nicely in location based keywords, eg, computer repairs flintshire, this was easy enough to achieve as the competition wasnt great, just wish i has these on page seo tools 6 months ago! my question is this - i am trying to get similair results in other location based keywords, eg, computer repairs chester and computer repairs wirral. What i have done is created a new page dedicated to each keyword, making sure that there is no duplicate content ect ect, the on page SEO is perfect and i am already on the first page for a couple i have done. so i have a url that now is http://www.ep-networks.co.uk/computer-repairs-chester.php
Link Building | | eirianprice
when linking the keyword 'computer repairs chester' do i point the url to this page or just to the http://www.ep-networks.co.uk ?? Thanks EP0 -
What are the benefits of SEO?
If a client asks "why should I spend time and money on SEO?", how would you answer? Is "to be found in search engines" the answer? If so, wouldn't it be more cost effective to use PPC instead of SEO? Is link building a waste of time and money? Is it better to just concentrate on quality content?
Link Building | | SharpKiwi0 -
Backlinks from PR sites not showing in Open Site Explorer
Hi, Over the last year I have used a range of different PR sites to post news articles that link back to various pages on my site. However, barely any show up as link backs on Open Site Explorer, neither follow nor nofollow links. Can anyone explain why this is and whether or not the dofollow links count towards SEO if they are not picked up by OSE?
Link Building | | pugh0 -
SEO Value of Press Releases
Is there still any SEO value of paid press releases services, such as PRWEB which let you embed keyword text links? Or would the associated cost be better spent elsewhere? Thanks
Link Building | | WCR0 -
Which Directory Sites to Choose?
Hi All I am a newbie to SEO and have a quick Q. Assuming that appropriate steps would be to; a) Ensure all onsite matters are are correct, title tags, meta descriptions, redirects, canonical issues. b) Submit to Directories c) Build Links I am approaching step b) Which Directories are worth submitting to? For those which require payment, how can I decide which are value for money or should I just use SEOMOZ list of links and assume that theyre worth the $50 - $100 if my higher ranking competitors have links from these directories. Also, can this be looked opon as grey/black hat 'buying of links'? Thank you Sean www.pretavoir.co.uk
Link Building | | seanmccauley0
