Is city name really a no-no in Google+ Local description field?

[HammerandHand]

I know that adding one's city name in the business name and category tags for Google+ Local is a no-no.  And Google says so in its quality guidelines.  But what about in the business description?  I don't see that in Google's guidelines.  Can anyone clarify?

[MiriamEllis]

My pleasure, Zack. Happy Holidays!

[HammerandHand]

Hi Miriam,

Thank you for the quick reply - as always, a very helpful answer.

Best,

Zack

[MiriamEllis]

Hi Zachary,

Good question! You are quite right...Google has never publicly outlawed usage of geo terms in the business description field. Advice against this comes from Local SEOs who have seen this practice ding listings. In conversation, I've heard top Local SEOs I know say it can ding a listing anywhere from 4 to 20 positions in the local serps. It's a hidden, not-publicly-acknowledged penalty. So, definitely don't do this. I think the best use of the business description is as an elevator pitch. For example, if a business has won awards locally (Voted best local clinic by Community Magazine), that's a great USP. Figure out what the USP is and put that in the description, exclusive of geo terms.

Will you see live exceptions to this in the SERPs? Yes. Google doesn't catch everything. But you know Google...if they do catch you, punishment is swift and awful.

Thanks for asking your question. So many people are unaware of this hidden penalty.