Number of Words Product Pages
-
Hello,
Can you give me some examples of how many words you use for product pages? I know it's going to vary and that quality is more important than number of words, but what's been optimal for you and why?
-
Hi EGOL,
I think a slideshow will work best for some of our products. An expert talking about frequently asked questions with visual slides, could that work well?
-
Photos that show product features in detail.
Photos that show the product being used.
Visit some websites that sell the same products that you sell. Look at their photos and then produce photos that are kickass better.
-
Great photos are kickass in my opinion
What kind of photos work best?
-
I'd like to work with the top 20 products (top by sales last year).
This is a good idea. Work where you might make a big impact.
How do I add lots of content without the customer looking at all of those words and not reading it and leaving?
The products that I write about would be absolutely boring and of no interest to most people. However, those who are interested in the products read this content, watch the videos and stay several minutes on the page. When some of these people write to us or call on the phone we can tell that they have read the content and watch the video. They key is to know the products that you are writing about well and explain them thoroughly. If you can't do that they you are not the right person for this writing job. If you are working on the 20 most popular products there should be a lot to say about them.
Right now most of the information is in bullet points, I don't see how to keep the customer's interest.
Bullets work great for presenting product features.
Photos may help but I don't think that's enough.
Great photos are kickass in my opinion.
I'm assuming adding content would result in more long tails and more sales.
Absolutely you will get more long tails. You will get more sales if you know what you are talking about and answer the most common questions that people ask about the product. If you don't know what you are talking about or what people are asking then you are not the right person for this writing job. Bullshit will not increase your sales. You have to answer questions and explain the value in the product.
-
EGOL,
Most of this client's products have about 100 words. I'd like to work with the top 20 products (top by sales last year). How do I add lots of content without the customer looking at all of those words and not reading it and leaving? Right now most of the information is in bullet points, I don't see how to keep the customer's interest. Photos may help but I don't think that's enough.
I'm assuming adding content would result in more long tails and more sales.
-
I think that approaching product descriptions with a number in mind is a recipe for poor performance.
Some products are clearly known and understood by most people and require very little explanation. On my sites these might receive 200 words (but there might be three to six of these products on a single page for comparison).
I have some products that sold slowly with 500 words and four nice images... .but when I added a video, 500 additional words and a link to an article of 2000 words and several images my sales multiplied. These are products that could be popular but not many people know about them or took them seriously in the past.
Some people would call these "boring" products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you do on-page optimization for a page with rel=canonical tag?
If you ad a rel=canonical tag to a page, should you still optimize that page? I'm talking meta description, page title, etc.
On-Page Optimization | | marynau0 -
Insurance agency - Videos for product pages
I use a company that provides me with insurance related videos. However - these video's can not be shared on You Tube, for whatever reason. My question is; if I add these video's to my product pages on my website will it hurt me in any way? OR do I need to add the text underneath the video? Or do something else to optimize them? I don't want to hurt my pages in any way - but the videos are informative and good quality. Thoughts? and thanks 🙂
On-Page Optimization | | MissThumann0 -
Home page cannibal
I was wondering if others had the same problem I have. It appears Google loves that home page too much and I'm having a difficult time getting it to rank the page I really want. And that happens if a keyword I want to rank for only appears on the home page one time with a keyword density of .1%. Take vanillaqueen.com for example. The home page ranks on the first page for "bulk vanilla beans" and not http://vanillaqueen.com/shop/category/vanilla-beans/ or http://vanillaqueen.com/five-reasons-why-buying-bulk-vanilla-makes-good-sense/ And I'll add another one that I recently took on. This is a personal injury attorney in a large city so there is a ton of competition who have been doing SEO for a very long time. (Fortunately he also does business and civil litigation law to keep the business going). Last month, according to webmaster tools, he got a couple of clicks (hey, it's something!) on "personal injury attorney [his city]" on page 2 in the SERPS, but it was his home page. http://bit.ly/1Gvumlm **In this case I don't mind people landing on the home page, but does the fact that another page that is much better optimized for those keywords indicate a penalty on that page? And is his rank lower because the better page is not ranking and Google has to find the next best thing in the home page? ** Has anyone else experienced that and what have you done to get Google to not go home? P.S. The law site is a huge challenge because of the competition. Any help you pros out there can offer to get this underdog out of hiding will be much appreciated. We're starting a smart, strategic content marketing plan now that I'm very excited about.
On-Page Optimization | | katandmouse1 -
I'm looking to put a quite length FAQs tab on product pages on an ecommerce site. Am I likely to have duplicate content issues?
On an ecommerce site we have unique content on the product pages (i.e. descriptions), as well as the usual delivery and returns tabs for customer convenience. From this we haven't had any duplicate content issues or warnings, which seems to be the case industry-wide. However, we're looking to add a more lengthy FAQs tab which is still highly relevant to the customer but contains a lot more text than the other tabs. The product descriptions are also relatively small. Do you think this will cause potential duplicate content issues or should it be treated the same as a delivery tab, for instance?
On-Page Optimization | | creativemay0 -
Too Many On-Page Links
Ok so I am very new to MOZ, and we have just set up our PRO account and campaign. When we got our crawl results we had 4 pages with "too many on-page links". All of these pages correspond with our blog, which is a wordpress hosted blog that is integrated into our site. Our site is www.moxicopy.com and the blog is www.moxicopy.com/blog I am confused on how we have over 100 on page links on these pages, as we have very few links on our blog.
On-Page Optimization | | Moxicopy.com0 -
Pages exclusion
Hi there! I don't want to "make relevan"t 3 of the pages my website has. Should I give them a title and a description even if I dont't want them to be shown in the SERPs? Is there any penalty from google if I don't do so? I guess no but just to confirm. Thanks!
On-Page Optimization | | juanmiguelcr0 -
Landing Pages
Howdy Guys, We currently have around 19 landing pages that are near enough identical for each make of car. The content on each page isn't identical but you can tell its a template. Do you think we should change this and just target models instead of makes. Thanks, Scott
On-Page Optimization | | ScottBaxterWW0