Number of Words Product Pages
-
Hello,
Can you give me some examples of how many words you use for product pages? I know it's going to vary and that quality is more important than number of words, but what's been optimal for you and why?
-
Hi EGOL,
I think a slideshow will work best for some of our products. An expert talking about frequently asked questions with visual slides, could that work well?
-
Photos that show product features in detail.
Photos that show the product being used.
Visit some websites that sell the same products that you sell. Look at their photos and then produce photos that are kickass better.
-
Great photos are kickass in my opinion
What kind of photos work best?
-
I'd like to work with the top 20 products (top by sales last year).
This is a good idea. Work where you might make a big impact.
How do I add lots of content without the customer looking at all of those words and not reading it and leaving?
The products that I write about would be absolutely boring and of no interest to most people. However, those who are interested in the products read this content, watch the videos and stay several minutes on the page. When some of these people write to us or call on the phone we can tell that they have read the content and watch the video. They key is to know the products that you are writing about well and explain them thoroughly. If you can't do that they you are not the right person for this writing job. If you are working on the 20 most popular products there should be a lot to say about them.
Right now most of the information is in bullet points, I don't see how to keep the customer's interest.
Bullets work great for presenting product features.
Photos may help but I don't think that's enough.
Great photos are kickass in my opinion.
I'm assuming adding content would result in more long tails and more sales.
Absolutely you will get more long tails. You will get more sales if you know what you are talking about and answer the most common questions that people ask about the product. If you don't know what you are talking about or what people are asking then you are not the right person for this writing job. Bullshit will not increase your sales. You have to answer questions and explain the value in the product.
-
EGOL,
Most of this client's products have about 100 words. I'd like to work with the top 20 products (top by sales last year). How do I add lots of content without the customer looking at all of those words and not reading it and leaving? Right now most of the information is in bullet points, I don't see how to keep the customer's interest. Photos may help but I don't think that's enough.
I'm assuming adding content would result in more long tails and more sales.
-
I think that approaching product descriptions with a number in mind is a recipe for poor performance.
Some products are clearly known and understood by most people and require very little explanation. On my sites these might receive 200 words (but there might be three to six of these products on a single page for comparison).
I have some products that sold slowly with 500 words and four nice images... .but when I added a video, 500 additional words and a link to an article of 2000 words and several images my sales multiplied. These are products that could be popular but not many people know about them or took them seriously in the past.
Some people would call these "boring" products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages for similar keywords?
I have a site that wants to target the keywords listed below. They are a small company with just a few ski chalets in Val d'Isere, a ski resort in France. They don't have ski chalets in any other ski resort. Val d'Isere chalets
On-Page Optimization | | Marketing_Today
luxury ski chalets
luxury ski chalets Val d'Isere
catered chalet Val d'Isere
catered chalet val d isere
catered ski chalet val d'isere
catered ski chalets
chalets in Val d'isere
chalets in val d isere
luxury catered ski chalets
luxury ski chalets Their domain name includes "valdisere" but I can't get this site onto Page 1, it keeps lingering on Page 2 and 3. I wondered how you would approach this site with pages? Would you reply on the homepage to rank for all these terms or create seperate pages for the terms, and if so how would you group the terms per page?0 -
Area pages
As area pages are seen as trying to game google (see link below) is their a 'better way' to target multipe areas (100 odd)? https://support.google.com/webmasters/answer/2721311?hl=en Cheers
On-Page Optimization | | webguru20140 -
Deleted pages still registering as 404 pages.
I have a an all html site that I can only work on through the ftp. The previous marketing company ran a script that built thousands of location landing pages, but all they did was change the tags and headers and the keywords in the pages, other than that they are all duplicate pages. I removed them, but Google is reading them as 404 pages. How do I tell Google those pages don't exist? or do I just need to let the bots crawl it a few times and it will see that eventually?
On-Page Optimization | | SwanJob0 -
Optimizing web page
Hi I have implemented most of the suggestions, which are offered threw SEOMOZ on our web site www.zaposlitev.net. But rankings are not improving. Could anyone help please? Thanks Tomaz
On-Page Optimization | | tomaz770 -
Several Links in Some Pages
Dear all, Our main site is a bussiness directory, and following some SEO advices, we are creating landing pages for each category, in order to optimize them for the keywords. Those landing pages have links to the listings related to them. Using the same idea, we have created pages related to the regions, and those pages include links to the listings located in them. The only problem that I see with that, is the number of links that some categories or regions could have. Is there a limit of recomended number of links per page, from a SEO perspective? We also have a main category page, that includes a list of all categories, and this page could also have a relatively high number of links. The pages have around 300 to 500 words, some include also images, some include videos. Many thanks for your help, Daniel
On-Page Optimization | | te_c0 -
Is reported duplication on the pages or their canonical pages?
There are several sections getting flagged for duplication on one of our sites: http://mysite.com/section-1/?something=X&confirmed=true
On-Page Optimization | | Safelincs
http://mysite.com/section-2/?something=X&confirmed=true
http://mysite.com/section-3/?something=X&confirmed=true Each of the above are showing as having duplicates of the other sections. Indeed, these pages are exactly the same (it's just an SMS confirmation page you enter your code in), however, they all have canonical links back to the section (without the query string), i.e. section-1, section-2 and section-3 respectively. These three sections have unique content and aren't flagged up for duplications themselves, so my questions are: Are the pages with the query strings the duplicates, and if so why are the canonical links being ignored? or Are the canonical pages without the query strings the duplicates, and if so why don't they appear as URLs in their own right in the duplicate content report? I am guessing it's the former, but I can't figure out why it would ignore the canonical links. Any ideas? Thanks0 -
Duplicate page
Just getting started and had a question regarding one of the reports. It is telling me that I have duplicate pages but I'm not sure how to resolve that.
On-Page Optimization | | KeylimeSocial0
