Bounce Rates Impact on SEO?
-
What impact does bounce rate have on a websites rankings?
What is an ideal bounce rate percentage to shoot for?
What is the best way to reduce bounce rate on a site?
-
I really agree with you. Example the live football score
-
Isn't this information not too old?
This video was made since panda, penguin and all other big G's animals came
-
For one client site, I see in GA Organic Search Traffic results a lot of Bounce rate 100% and Avg Visit Duration as 0:00:00 what would this mean? GA is correctly installed (as far as I know)
-
Hi Joel,
I have read that some where that Google doesn't use Google analytics data for ranking. Here is the Matt Cutt video on it : http://www.youtube.com/watch?v=CgBw9tbAQhU
And about ideal Bounce rate : Its totally depends on your niche. For example: SEO blog ( user engagement ) should have low bounce rate but in case of deals ( Click to claim to get the deal ) sites its better to have high bounce rate.
Don't use pop ups, Improve website design, focus on Navigation & Usability, Reduce website loading time, Use multimedia ( Video) for user engagement. There are many other depends on your niche.
Hope this help you out....
-
Normally, Search Engines cannot use such data directly because they don't have access to it! How would google know what bounce rate your have on your website?
Many marketers say that usage data like bounce rates, number of visists... will influence rankings in some way, but there is still no evidence for that.
Plus, an 80% bounce rate cannot always be a bad thing, imagine a user looking for an info, he finds your website, reads the page that answers his or her question, you have a 100% bounce rate but the user is satisfied, what's wrong with that?
A good way to reduce bounce rates on a website is to:
-
link to related content
-
have an easy to navigate website
-
engage the user by letting him comment
...
Hope that helps!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What kind of home page need to be, to show good results of SEO?
Hello, i have couple questions about new home page building. I want to start build new home page to replace old one. At this moment my home page is obsolete and shows low conversion. My costumers often have negative thoughts about existing one. My knowledges in coding is weak, where should i pay more attention to design, to section placement, to pictures and video gallery? Can hosting positively or negatively affect to SEO results? How to make the new website load faster? Here's my website's example. http://www.skydas.lv http://www.m-lux.lv http://www.sosdienests.lv Thank you very much, waiting for replay.
Conversion Rate Optimization | | Felter0 -
Any Reports on Conversion Rate Drops in 2014?
I'm looking for some reports about conversion rate changes over the past year as well as any trends you may have noticed about ecommerce conversion rates because we are seeing something quite odd. We are seeing a large drop in overall conversion rates on some sites I manage this year despite seeing significant revenue growth. When I looked through the stats I found something interesting. Our conversion rates have actually increased on each of the three device types (desktop, tablet and mobile) but because there is a huge surge in visits from mobile devices (the device with the lowest conversion rates) and a large decline in vistis from our top convertor (desktop) our overall conversion rates are down. This is especially troubling to me because my bonus was based on increasing conversion rates and I could use some help from you to see if others in the industry are facing this issue or not. Thanks
Conversion Rate Optimization | | Damascity0 -
Are website optimization and conversion rate optimization roughly the same thing?
This is mostly a semantics question, but I also want to check that I have a basic understanding of the two concepts. Are the two terms more or less interchangeable or are there any crucial differences? I always thought of website optimization as the complementary partner to SEO. While the ultimate goal of SEO is getting people TO your website, website optimization is focused on refining your website so that those people STAY on your website. When I think of conversion rate optimization, I'd imagine that's pretty much the same goal. Refining a website so that more people stay and ultimately convert (buy something, subscribe to a newsletter, etc). Is my understanding of one (or both) of them flawed, or is it six of one, half a dozen of the other? Thanks!
Conversion Rate Optimization | | BrianAlpert780 -
Please Settle a Bounce Rate Debate
Here's the Question: If a person clicks a PPC ad and hits the landing page, and the landing page has a form to fill out embedded in it without having to click, does that count as a bounce if the person leaves the page immediately after filling out and submitting the form or does the submission negate the bounce tally? Hope this makes sense and thanks in advance.
Conversion Rate Optimization | | jesse-landry0 -
Need Advice on Home page Conversion Rate Improvement - not much $$s
Anyone out there have some suggestions for how I can improve my home page and increase my lousy conversion rate? I've spent years on the content and SEO optimization of my site and very little time on making a home page that sells stuff. Caveat - I don't have the money to go to one of those fancy companies who do a complete makeover and charge in the tens of thousands. Any suggestions would be greatly appreciated! Jean http://www.northwest-wine.com
Conversion Rate Optimization | | JeanYates0 -
How Do you Reduce Bounce Rates?
I'm doing work for a website right now that sells musical instruments. They have great content on their site but we're helping them to create even better content. We've been working with them for 2 weeks now and they average about 180 site views a day according to Google analytics. Their pages also have very high bounce rates (70-98%) What are your best ways to reduce bounce rates?
Conversion Rate Optimization | | TylerReardon0 -
Improving data tables for Usability & SEO
I have some large html data tables that look horrible (see bottom of http://www.jwsuretybonds.com/surety-bonds/commercial-bonds/auto_dealer_bond.htm). To my surprise, heat map tests actually proved them to be useful in improving our conversion rates to get visitors to apply for the bond they need. We are looking at ways to better the user experience while still keeping the data visible to search spiders. One idea was to use a dropdown list to filter by states. With new web technologies, there must be a better way to utilize this data. What are some alternatives?
Conversion Rate Optimization | | TheDude0 -
Thoughts on meta descriptions - best click through rates
Hi All, I recently heard a tip from a prominent SEO'r that meta tags should be custom written by professional copywriters. Well, I want to head down that path. What are your thoughts on these two options: Buy the top-selling <xyz product="">. 20 year warranty, 30 day money guarantee + free, fast shipping! Includes <1-2 features or included accessories of product></xyz> or Buy our top-rated <xyz product="">today</xyz> & save! Over 20 5-star rated reviews + free, fast shipping! Includes <1-2 features or included accessories of product> Would you focus on the warranty, reviews, product accessories, money back guarantee, free shipping over a certain cutoff, customer service (which we have a toll free number for) or another factor? Are there any good articles out there outlining this? Do you think the way I've structured it is good/readable? What about the use of '+' instead of '&'? Is the cutoff limit still 156 chars? Any thoughts/views/ideas are most appreciated! Thanks
Conversion Rate Optimization | | bradkrussell0