Using keywords targeted on one page, on another page?
-
This has been bugging me for awhile. I am trying to build up some great evergreen/cornerstone content for my site. It's basic stuff that just needs to be there. This problem is affecting me already, and I fear that when I get the main content done I will run into the problem when I start blogging for fresh content.
The best way to explain this, is to use an example. Imagine a Jewelry store in a major metro. They are already ranking for a few "city + keyword" combos but are looking to expand their keyword reach and get some better rankings. They might have a page on diamonds, and target "city + diamonds." Then, lets say they are writing about Jewelry and you target a page on "city + jewelry" and on this page, it can be hard to write normal sounding content without saying diamond. AKA "We make shopping for "city + jewelry" super easy. You select a diamond, select your "setting, city + jewelry, or something""
What I would like to know, is if I should go crazy with the targeting and just write about "city + jewelry" on one page, for instance, and make sure not to just mention "diamond" and then make a sub-page or something to target "city + diamond + jewelry"
Does any of that make sense?
Edit for clarity - targeted keyword phrases bolded - I left my ramble above for historical and comedic purposes.
It is hard to talk about jewelry without including some really (basic terms/keywords) that I am targeting on other pages. Is this going to be a problem?
I might have a page on engagement rings, and another on diamonds probably targeted to the local area.
Later, I might decide to write a blog titled "10 Reasons you need to buy an Engagement Ring"
Should I alter that blog to be called "10 Reasons you need to buy a Diamond Engagement Ring" and try not to mention just the word diamond(s) or engagement ring(s) so that I don't confuse the almighty Google?
Please advise
-
Haha don't worry, we're all guilty of thinking into things too much
-
Thanks so much for your quick and helpful answer. I have been knocking out content and I eventually decided to do a "write for users" approach, but I had the demon at the back of my mind wondering if all those juicy pages of text would get some search engine props.
Now that you've answered, it seems so simple. I did exactly as you described on the old version of the site. I use wordpress, and they have heaps of great plugins to make it all easier.
I think I was just thinking into this waaay too much. It would make sense that a link's anchor text would be more important to the page it pointed to, rather than the page it's on.
-
Ah, I think I follow you now.
You're always going to have to deal with a little keyword cannibalization with a blog about the stuff on your site. Otherwise you'd be restricted to using hardly any words at all, and certainly no words of relevance.
The solution is simple, write it however you want, targeting users and forget about cannibalization whilst you write it (just for the moment). Then, at the end... turn the keywords into anchor text links pointing to the pages you're using the keywords on. There, you have transformed a potential cannibalization issue into something positive for the pages in question
-
"Does any of that make sense?"
No, lol.
Could you clarify on the last paragraph.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Organising
Does anyone know of any tools to aid organising keywords? I'm currently using Excel extensively in an effort to bring some organisation, however it is very labour intensive.
Keyword Research | | seoman100 -
How to find long tail keywords?
I need ideas for finding long tail keywords, I do have a few tools that I make use of but I guess I'm just getting the same results as everyone else will be getting. Ideas please? (And thank you!)
Keyword Research | | seoman100 -
Keyword Difficulty Report
Hi I am a seo beginner, please help me to know and usability of Keyword Difficulty Report. Actually, i see the difficulty percentage is 28 for a keyword and i have option to generate defficulty report. Bit confused how can i use this?
Keyword Research | | Webworld_Norway0 -
Keyword Stuffing?
I'm the copy writer for a marketing firm, who is doing the SEO work for a website that sells wholesale Disney apparel. I was recently asked to rewrite their homepage blurb, as it was all over the place. However, one thing I'm wondering is if you guys felt the various Disney keyword combinations (IE: Disney Beach Towels, Disney Mugs, Disney Travel Mugs, etc) were necessary for SEO purposes? Or, if they would be considered keyword stuffing? I thought they seemed pretty spammy, but I just wanted to run it by you guys and get your thoughts. Both versions are below. Thanks! Current: Welcome to our website. We are so glad that you have found us, and hope that your ordering experience is a positive one. Here you will find all the Licensed Disney apparel you will ever need to fill your store. We offer Disney apparel in all sizes; infant through plus size. Styles include adult, men, women, youth, toddler, boys, girls, infants, sleepwear, fleece, tanks, dresses, short sets, tee shirts, and much more! Are you looking for Disney licensed accessories? Want Disney licensed collectable pins? We have 80+ designs. We also carry Disney beach towels, Disney mugs, Disney travel mugs, Disney tumblers, Disney beach bags, Disney totes bags, and Disney messenger bags, and more. In addition to all of our Disney products, we also offer other high demand licenses such as Marvel, and Nickelodeon. **REVISED:**Welcome to ------- online shop! Our top priority is providing retailers with a wide array of wholesale licensed apparel and accessories from renown brands like Disney, Nickelodeon & Marvel. We carry a vast inventory of products, in a variety of shapes, sizes, colors and styles - so your store can always stay stocked with all the in-demand items kids and adults crave! Whether your customers want Mickey Mouse t-shirts and beach towels for their next vacation, or Tinkerbell travel mugs and tote bags for everyday use, our wholesale Disney selection has you covered. We also carry over 80 designs of Disney’s popular collectible pins and an equally rich selection of licensed Marvel and Nickelodeon goods.
Keyword Research | | BrandLabs0 -
Changing your primary keyword to target seasonal demands
The industry that my 3-commerce store caters toward has seasonal demands. For example (this is not my industry but the idea applies), let's assume that I have a sporting goods store and that I sell footballs in the fall, but I sell more baseballs in the summer. Would you ever consider changing the primary keyword on the HomePage title and within the body to target different keywords (football vs baseball) during different seasons (fall vs summer)? Or would you just create individual product pages which target the keywords and link back internally to your homepage? Or is there a better way to target seasonal demands where conversions for the entire website vary greatly from season to season. Sorry for all the elementary questions.
Keyword Research | | Santaur0 -
Keyword: singular vs plural
Hi, I've been putting some efforts to rank well for "San Antonio Wedding Photographer". I am ranked ok for that but not so on "San Antonio Wedding Photographers". My website is http://www.soobumimphotography.com/ So now, I am trying to rank for "San Antonio Wedding Photographers" instead since Google auto fills wedding "photographers" in search term. Question - Should I change my site title and some post / page title etc? What's the best way to do this? Thank you Soobum
Keyword Research | | BistosAmerica0 -
Should I be optimizing for Keywords that we already rank for?
When selecting which Keywords to optimize for, should I choose all words that I want us to move up for? Like that my company appears ranked for 5, 10, 42, 44, etc.? Or should I select a mix of some that rank well (top 1-2 pgs in Google) /rank near pg 5/ and some that aren't showing up in the top 50 yet? I don't want to waste my time optimizing for words I don't need to. Thanks!
Keyword Research | | aircyclemegan0